Udemy
Turn what you know into an opportunity and reach millions around the world.
Learn More
Your cart is empty.
Keep shopping
Top 10 Mistakes Agents Make When Marketing Real Estate
Rating: 4.3 out of 5(29 ratings)
228 students

Top 10 Mistakes Agents Make When Marketing Real Estate

Avoid the mistakes that most agents make when marketing their real estate businesses.
Created byMichelle Fradella Barfuss
Last updated 11/2014
English
English [Auto],

What you'll learn

  • Know what works and what doesn't work when marketing for real estate
  • Avoid doing what all other real estate agents do that makes them all look the same.
  • Set up a real online presence (not just a fancy virtual brochure or a cookie-cutter broker site)
  • How to set up lead capture (the ones that people will actually fill out, and not the lame forms that most sites contain).
  • How to build rapport with prospects for them to get to know, like, and trust you, so YOU will be their agent of choice when the time is right.
  • How to drive traffic to your site.
  • How to use video in your real estate business.
  • How to build a following – to become the Maven of YOUR market.

Course content

2 sections • 13 lectures • 47m total length

  • Introduction1:39

    Welcome!

  • Trying to Be Everything, To Everyone7:02

    Focus on niche marketing to become the authority in a specific real estate niche, attracting ideal clients and reducing wasted efforts by targeted, attraction marketing.

  • Doing What Everyone Else Does4:37

    Differentiate your real estate advertising by focusing on client needs and online lead generation, not generic print ads; time-block for lead generation and outsource low-value tasks to maximize high-income activities.

  • Relying Solely on a Brokerage’s Template Website3:39

    Avoid relying solely on a brokerage's website; build your own niche website on your own hosting to differentiate, showcase expertise, and improve search engine ranking.

  • Believing That Just Having a Website Will Generate Leads8:37

    Move beyond a static website by leveraging content marketing, article marketing, social and video marketing, and direct mail to attract traffic, boost search engine visibility, and generate leads.

  • Not Targeting Your Market3:15

    In this lesson, we will discuss how to target your ideal client, and target audience.

  • Failing to Build Relationships With Online Visitors3:29

    Why it's important to be able to connect with people who come to your website.

  • Not Having a Call-to-Action in Ads4:00

    Why it's important to have "Call-to-Actions" in all of your advertising.

  • Not Using Video3:27

    Why using video can elevate your business and put you in the lime-light with your prospects.

  • Forgetting Past Clients2:06

    Why forgetting past clients can be the biggest mistake you can make in your real estate business.

  • Not Taking Advantage of Social Media And Mobile Marketing5:36

    How Social Media and Mobile Media assist you in keeping connected, and ranking higher with your prospects.

Requirements

  • A general knowledge of real estate practices.

Description

Real estate marketing has changed dramatically over the past few years, and agents who aren't keeping up with technology are finding it harder to generate leads to fuel their business. In this course, Michelle Fradella-Barfuss details what many real estate agents are missing in their marketing, and describes what they need to be doing to keep ahead of the competition.

Based on Michelle Fradella-Barfuss's book "Top 10 Mistakes Agents Make When Marketing Their Real Estate Business", this course expands and teaches on the subject matter in the book (downloads from the book are included).

Here you will learn the common mistakes that real estate agents make, and what you should be doing to build a successful real estate business. You will get practical advise, and step-by-step processes to use in your marketing.

This is a video-based course, which takes on each mistake and shows you a clear direction to take to jump start your real estate career on the fast track to becoming a Top Producer in your market.

Who this course is for:

  • Real Estate agents looking to take their business to the next level.
  • Not intended for agents who are not learning-based and willing to go the extra mile to get where they want to be in their business.

Report abuse