Top Copywriters’ Secrets Revealed: Creating the Headline
4.3 (21 ratings)
Course Ratings are calculated from individual students’ ratings and a variety of other signals, like age of rating and reliability, to ensure that they reflect course quality fairly and accurately.
1,026 students enrolled

Top Copywriters’ Secrets Revealed: Creating the Headline

Proven methods to increase your prospective customer engagement by up to 100%!
4.3 (21 ratings)
Course Ratings are calculated from individual students’ ratings and a variety of other signals, like age of rating and reliability, to ensure that they reflect course quality fairly and accurately.
1,026 students enrolled
Created by Pete Mitchell
Last updated 10/2016
English
English [Auto-generated]
Current price: $13.99 Original price: $19.99 Discount: 30% off
5 hours left at this price!
30-Day Money-Back Guarantee
This course includes
  • 32 mins on-demand video
  • 2 articles
  • 1 downloadable resource
  • Full lifetime access
  • Access on mobile and TV
  • Certificate of Completion
Training 5 or more people?

Get your team access to 4,000+ top Udemy courses anytime, anywhere.

Try Udemy for Business
What you'll learn
  • Apply proven methods used by the best, most highly paid copywriters to increase the effectiveness of their on- and offline advertising and drive reader engagement and sales.
  • Write new headline copy that has proven effective without the need for prior copywriting experience.
  • Start using an easy to use way of constantly improving on developing headline copy that works... No more facing that blank, empty page ever again!
  • Since a simple change in a headline has lead to improved results of over 653% for an ad, mastering this single skill will benefit the student more than anything else can or will.
Requirements
  • Just have an interest in marketing, what works, and what does not!
Description

In this series of video lectures, Pete Mitchell shares proven strategies for developing headline copy that have been used by thousands of businesses of all sizes and generated over 6.5 billlion dollars in sales.  While everyone knows that "content is King," most don't realize that there is one huge hurdle standing between them and engaging vast numbers of new customers - the headline they use in their marketing efforts!  Pete not only whittles that hurdle down to size,  but enables you to vault over it - and your competition - to increase the results you can achieve from your marketing up to 100%.

You'll enjoy Pete's informal style as you view 30 minutes of insights he's presented in over 500 seminars across America,  To ensure you can easily learn the valuable strategies he describes, the information is broken into short, digestible sections accompanied by review material and quizes.  You'll  walk away with a lot more than just vague strategies and ideas, you'll be able to execute upon actionable tactics you can use immediately to generate more profit from your website, marketing materials, ads... 

While copywriters and aspiring copywriters alike will find the secrets of the trade Pete reveals mind-blowing, we guarantee that entrepreneurs, business owners and professionals will also never look at headlines they use the same again.  So if you're interested in discovering better, faster and more effective ways to market a business and grow profits, let's get started!

Who this course is for:
  • If you need to attract more customers, clients and/or patients into you business, and you advertise (online or offline), then this will be the most important course you take on Udemy. However, if you are looking for cute, Madison Avenue type slogans to tout the great company you have, this course is NOT for you! This course is to help you get results not for dinner party slogans.
  • Please consider this course if you'd like to write better copy.
Course content
Expand all 12 lectures 37:20
+ Introduction
4 lectures 07:25

Pete describes how using his direct marketing techniques will avoid the need for cold calling, and the importance of headlines in your marketing effoerts.

Preview 01:47
The Secret Sauce!
01:29
+ Review
0 lectures 00:00
Test Your Understanding
4 questions
+ What to do with Unused Headlines
1 lecture 00:55
What to do with Unused Headlines
00:55
+ COPYWRITERS' GREATEST SECRET - THEIR BORROW AND EXECUTE FILE
3 lectures 08:27
Copywriters' Greatest Secret 0 the Borrow and Execute File
01:28
CREATE YOUR OWN B&E FILE!
03:26
More on Creating Your Borrow and Execute File
03:33