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BusinessE-Commerce

Top-BOSS電商系列-投入中國電商不可不知

帶你一探究竟電子商務的奧秘,完整了解亞洲最大經濟體中國大陸的電子商務市場,想在淘寶開店絕對必學!!
Rating: 4.5 out of 54.5 (1 rating)
3 students
Created by Top-BOSS 特波國際
Last updated 7/2017
Traditional Chinese

What you'll learn

  • 了解中國電商平台與現況
  • 消費需求&消費觀念、國內跨境電商優劣分析
  • 兩岸用語之差異
  • 大陸電商平台簡介

Requirements

  • 無

Description

零售業的變革從計算機化、網絡化走向行動化,如今網購已成為人們生活中不可或缺的事物!跨境電子商務的崛起更是徹底打破以往市場的地理疆界,讓貿易變得簡單,商家可以觸及更廣泛的市場。

隨著物聯網技術與雲端運算發展成熟,跨境電商是挑戰也是新機會!新世代的電商競局,是生態係與生態系的競爭,在面臨世界各國的變革與挑戰,台灣商家必須跟上時代趨勢,掌握新世代思維,了解新型態通路,開拓新視野,整合信息流,從台灣向世界出發!

本學程集結跨境電商之精華,帶你一探跨境電子商務的奧秘,經由整套學程的學習,逐步帶領你從市場分析、商品選擇、開店上架、視覺設計、金流、物流、客服到營銷營運,完整了解亞洲最大經濟體-中國大陸的電商市場,並探索商機。

  • 什麼是跨境電子商務

  • 跨境電商政策發展趨勢

  • 中國政府跨境電商政策

  • 跨境電商發展趨勢

  • 用戶規模

  • 消費需求&消費觀念、國內跨境電商優劣分析

  • 兩岸用語之差異

  • 大陸電商平台簡介

  • 大陸主要熱門電商平台介紹

  • 中國主要熱門電商平台介紹_淘系

  • 中國主要熱門電商平台介紹_京東

  • 中國主要熱門電商平台介紹_微商城

  • 電商整體規模發展

  • 中國上網市場規模

  • 中國電商的主力消費族群-白領

  • 中國電商的主力消費族群-學生

  • 中國電商的主力消費族群-女人

Who this course is for:

  • 對電子商務有興趣

Instructor

Top-BOSS 特波國際
讓我們透過有意義的遊戲來改變世界!
Top-BOSS 特波國際
  • 4.0 Instructor Rating
  • 520 Reviews
  • 16,195 Students
  • 31 Courses

Top-BOSS was established in 2002, head office and R&D center is located in Taipei Taiwan, with three support centers in Beijing, Shanghai and Nanjing of China.

As the Online Business Simulation Game (BSG) expert, Top-BOSS publish digital game based contents to learn business and management. We have more than 120 university customers in Taiwan and 90 university customers in China, thousands of cooperate customers have received our training services and some trial users in Indonesia, Japan, Mongolia, Singapore and Vietnam.

Top-BOSS sponsored lots of contest among Asia countries. Currently, we have 11 products on market and several prototype products are in the process of development and testing work for release soon.

BOSS (business operations simulation system) is one of our products; it has been
recommended being a national course by China Education Ministry since 2007. Students can be risk free to master business operation by gaming technology.

BLOM (Business-game-based Learning Obje ct Modeling Tech) is our unique developing
methodology. By adopting BLOM to cooperate with universities and filed expertise, we have developed many popular multilingual business games.

Our Slogan...
Changing the world through meaningful play!


特波國際致力於透過「線上學習」與「模擬經營競賽教學法」等方法,培養21世紀優秀的未來領導人,建立科技化學習的新典範。 

透過經營管理遊戲,讓學習者完全融入實務情境的整合學習,以密集培訓和實務仿真,在無風險的模擬系統中,善用資通信技能,提升管理績效,活用模擬經營的PDCA方法,在動態與不確定的激烈競爭中,帶領團隊征服困難贏得勝利。 

特波國際成立於2002年,台北為營運總部及研發基地,負責台灣地區及亞洲的銷售及活動支援。2003年10月在南京設立特步軟件,支援大陸各地的大學商學或管理學院從事教學活動。2005年5月在北京成立特波智勝,對大陸地區的企業客戶提供培訓服務。 

產品系列全部採用網際網路(web based)的形式呈現,主要營業項目為開發與代理各種模擬經營(simulation & gaming)教學系統及提供企業培訓,以仿真的情境建立情境式(situated learning)學習環境,在亞洲地區超過五百所以上大學和數百家公民營機構採用我們的產品或服務,進行經營管理課程或競賽活動。 

特波國際以中、英、日等各種語文開發模擬經營學習系統,產品可以在單機、區域網路或網際網路各種平台運行,堅持使用先進的數位學習(digital learning)技術,提供學習者在anytime, anywhere & anybody的環境中,快樂的學習。 

配合未來學習(future learning) 的需要,近年來更是積極投入嚴肅遊戲(serious game) 的開發和教學設計,與亞洲地區多所大學和台灣資策會等單位長期合作,研發線上學習(e-leaning) 和混成式學習(blended learning) 的各種遊戲式學習(game based learning) 產品與課程,以及搭配各種行動裝置,例如平板電腦、智慧手機、互動電子白板等工具,為21世紀卓越的經營人才養成,提供更多更有效的學習途徑。 

特波國際目前是亞洲地區經營管理類遊戲式學習的最大供應商,持續和各國業者共同研發更多新產品,同時也是以在地化的精神,配合各地經營管理學習者的需要,開發更豐富多樣化的經營管理類的遊戲式數位學習內容。 

Changing the world through meaningful play! 讓我們透過有意義的遊戲來改變世界!


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