The Top 5 Marketing Mistakes Businesses Make
5.0 (4 ratings)
Course Ratings are calculated from individual students’ ratings and a variety of other signals, like age of rating and reliability, to ensure that they reflect course quality fairly and accurately.
88 students enrolled

The Top 5 Marketing Mistakes Businesses Make

Almost All Business Are Making These 5 Marketing Mistakes.This Course Will Teach You How To Overcome Them.
5.0 (4 ratings)
Course Ratings are calculated from individual students’ ratings and a variety of other signals, like age of rating and reliability, to ensure that they reflect course quality fairly and accurately.
88 students enrolled
Created by Chip Reaves
Last updated 11/2013
English
English [Auto-generated]
Current price: $27.99 Original price: $39.99 Discount: 30% off
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This course includes
  • 3 hours on-demand video
  • 1 downloadable resource
  • Full lifetime access
  • Access on mobile and TV
  • Certificate of Completion
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What you'll learn
  • This course will help you to identify the five most common mistakes businesses make in their marketing, as well as apply techniques to overcome them.
Requirements
  • None
Description

Almost All Business Are Making These 5 Marketing Mistakes.

You Probably Are Too.

This Course Will Teach You How To Overcome Them.

Lasting marketing success doesn’t come from implementing magic-bullet techniques or memorizing a set of complicated rules. Success is a natural product of understanding and implementing a few key principles that accurately predict human nature (and behavior).

In this course, Monopolize Your Marketplace CEO Rich Harshaw teaches you the 5 most important principles; you’ll hear why they’re almost always violated, and be given dozens of examples of the principles in action. Eliminate these mistakes from your marketing and you’ll be on your way to enduring, profitable success.

Who this course is for:
  • Anyone creating marketing materials (websites, flyers, etc) for small to medium businesses
Course content
Expand all 21 lectures 03:03:26
+ Introduction
1 lecture 10:20

Sure you’ve been marketing for a long time—and probably getting good results. But that doesn’t mean there’s not a better way that will produce ever better results.

"Everything You've Ever Learned About Marketing is Wrong"

Preview 10:20
+ Mistake #1: Average Joe
5 lectures 38:54

The average business is, well... average. Innovation is the first step to achieving stellar marketing results—after all, if you’ve got something great to talk about in your marketing, you’re already ahead of the game. Forget paying lip service to innovation. In this section, you’ll learn how to actually do it.

1A: Mistake #1, "Average Joe"
03:52
1B: Innovation Starters
06:49
1C: Average Joe Bank Ads
09:03
1D: Better-Than-Average Joe Ads
10:25
1E: Average Joe Wrap-Up
08:45
+ Mistake #2: The Platitude Trap
4 lectures 33:25

Platitudes and generalities roll off the human understand- ing like water off a duck’s back. They make no impres- sion whatsoever. So why is your marketing loaded down with them? Find out why—and what to do about it as you learn how to use the Marketing Equation to create powerful marketing.

2A: Mistake #2, "The Platitude Trap"
05:21
2B: Reticular Activation System
08:38
2C: Activators
08:04
2D: Hot Buttons
11:22
+ Mistake #3: Right Message - Wrong Time
4 lectures 37:13

So you’ve eliminated the platitudes and are communicating like a pro. Success is ensured, right? WRONG. depending on where a prospect is on the ‘Educational Spectrum’ you could be saying things your prospects don’t give a hoot about— at least, not at the moment. Learn how to get it right every time.

3A: Mistake #3, "Right Message - Wrong Time"
09:25
3B: The Educational Spectrum
10:18
3C: Choosing Hot Buttons
10:25
3D: Right Message, Wrong Time Wrap Up
07:05
+ Mistake #4: Ignoring Future Buyers
3 lectures 25:01

Do you run out and make purchases the instant you get the idea that you might want something? Of course you don’t—and either do your prospects. Yet most marketing only focuses on NOW buyers, and completely ignores those who are just considering their options. Learn how to capture future buyers and watch sales soar.

4A: Mistake #4, "Ignoring Future Buyers"
06:40
4B: Offers & Reports
08:14
4C: More Reports
10:07
+ Mistake #5: Stopping Short
3 lectures 32:43

So far, we have discussed how businesses fail in their mar- keting by not having something good to say and not saying it well. The fifth marketing mistake, Stopping Short, deals with not getting the message out there... or essentially, not saying it often enough.

5A: Mistake #5, "Stopping Short"
07:24
5B: Accelerated Discontentment
15:17
5C: "Wall Drugging"
10:02