Marketing 101 - Top 5 Marketing Mistakes
What you'll learn
- This course will help you to identify the five most common mistakes businesses make in their marketing, as well as apply techniques to overcome them.
- Avoid “Average Joe” mistakes
- Define the Educational Spectrum and it’s role in the “Right Place – Wrong Time” mistake
- Identify ways to use Accelerated Discontentment in marketing
Requirements
- None
Description
Learn the difference between a marketing campaign that delivers average results, and one that boosts profits and changes your bottom line
Many marketing strategies are an absolute failure because they fail to deliver what really matters: results. How many ads do you see each day that you don’t even notice? How many ads do you completely ignore?
In this course, Rich Harshaw explains his famous statement, "Everything You Know About Marketing Is Wrong", and gives in-depth suggestions for businesses to revamp their marketing strategies in order to achieve superior results.
You can avoid the same old, platitude-filled, futile marketing tactics that completely waste the marketing budgets of businesses across the country. That's the premise of Bigger Brains' Marketing 101: The Top Five Marketing Mistakes Businesses Make. In this course, Rich shares the keys to effective marketing with Chip Reaves – including common mistakes that can ruin your marketing investment. Rich identifies five common problems that he has named "Average Joe", "The Platitude Trap", "Right Message, Wrong Time", "Ignoring Future Buyers", and "Stopping Short". He goes in-depth on each of these with dozens of examples, case studies, examples, and recommendations on how you can avoid these mistakes in your business.
Topics covered include:
Avoiding “Average Joe” mistakes
Recognizing hot buttons and activators
Defining the Educational Spectrum and its role in the “Right Place – Wrong Time” mistake
Discussing methods to reach future buyers
Identifying ways to use Accelerated Discontentment in marketing
Over three hours of high-quality HD content in the “Uniquely Engaging”TM Bigger Brains Teacher-Learner style!
Course Goal: By the end of this course, you will recognize and avoid the top marketing mistakes businesses make
Who this course is for:
- Anyone creating marketing materials (websites, flyers, etc) for small to medium businesses
Instructor
- 4.3 Instructor Rating
- 23,664 Reviews
- 106,368 Students
- 140 Courses
Let's face it, no online training courses are "fun." But some (like Bigger Brains) are engaging and better to spend time on than others!
Bigger Brains courses are built in a unique Teacher/Learner style, featuring two people on camera to recreate some of the interactivity and physiological benefits of classroom training, including dialogue, humor, and practical use case examples. This uniquely engaging video-based format is more enjoyable and, more importantly, more effective than traditional eLearning formats.
Bigger Brains courses are popular with both learners and training professionals around the world. Because we use experienced teachers and subject matter experts with real-world experience, we have the most realistic and comprehensive online training courses possible.
There are also resources to help you learn along with the way. Most Bigger Brains courses include handouts and practice files. Some even include free post-training reinforcement through the BrainBot learning retention app.
Join the hundreds of thousands of learners around the world and upskill, reskill, and stay in the know with Bigger Brains!