TikTok Marketing & Advertising 101, TikTok for Your Business
4.6 (59 ratings)
Course Ratings are calculated from individual students’ ratings and a variety of other signals, like age of rating and reliability, to ensure that they reflect course quality fairly and accurately.
330 students enrolled

TikTok Marketing & Advertising 101, TikTok for Your Business

An overview of how you can use TikTok to achieve your business' marketing goals, from an ex-Facebook/Instagram employee.
4.6 (59 ratings)
Course Ratings are calculated from individual students’ ratings and a variety of other signals, like age of rating and reliability, to ensure that they reflect course quality fairly and accurately.
330 students enrolled
Created by Anthony McGuire
Last updated 8/2020
English
English [Auto]
Current price: $135.99 Original price: $194.99 Discount: 30% off
5 hours left at this price!
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This course includes
  • 1.5 hours on-demand video
  • 5 downloadable resources
  • Full lifetime access
  • Access on mobile and TV
  • Certificate of Completion
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What you'll learn
  • Understand How TikTok Works
  • How to Use TikTok Marketing for Your Business
  • Basic TikTok Skills to Get Started Today
Requirements
  • Download the TikTok mobile app
  • A positive attitude and willingness to spend time testing & learning on TikTok
Description

Why should you care about TikTok?

TikTok is literally the hottest social media app in the world. While many people are aware of this, very few people are aware of how TikTok can be used as a powerful marketing tool for your business. This is your chance to give yourself and your business a competitive advantage by learning about one of the most important marketing platforms of today. If you are a marketer or own a business, you really need to understand TikTok and the impending wave of growth that will turn this platform into a must-have marketing channel.


Some high-level stats:

  • People across the world have downloaded the app 1.5 billion times, and there are currently 800 million active users.

  • TikTok has more users than Twitter, Snap, Pinterest, LinkedIn and is growing at a significantly faster rate.

  • Users spend 52 minutes a day on the app, and 40% of them are under the age of 25.


TikTok is continuing to grow in relevance and its advertising capabilities are evolving every day, with a similar trajectory to how fast Instagram was able to grow. As the platform is relatively new, most people underestimate the power of TikTok and that gives you a window of opportunity to give your business a first-mover advantage. Learn about the uniqueness of TikTok and how it could fit with your current marketing objectives.


Who teaches this course?

Anthony worked at Facebook and Instagram for five years and has the insight you can only get from working at social media companies. He wants to translate his years of experience teaching clients about digital marketing into the world’s best TikTok marketing course. At Facebook, Anthony directly managed relationships with the world’s largest brands and their agencies, advising them on hundreds of millions of dollars in ad spend. His clients included American Express, Procter & Gamble, Heineken, Volkswagen, General Motors and several creative and media agencies across all major holding companies like WPP, Omnicom, Publicis, and Dentsu Aegis.


Anthony travelled around the world hosting in-depth training and education sessions on Facebook and Instagram. He left Facebook in 2018 to advise small businesses and startups on how to approach cross-channel digital marketing and ran campaigns to accomplish goals like driving web traffic, mobile app installs, and lead generation. His unique perspective is something you won’t get from any other TikTok course out there.

Any marketing is as good as the results it drives for your business. This course will provide you with practical instructions and applicable tactics to get you started on TikTok today.

Who this course is for:
  • Marketers
  • Small Business Owners
  • Anyone interested in understanding TikTok
Course content
Expand all 48 lectures 01:39:08
+ What is TikTok?
5 lectures 14:15
Walkthrough of TikTok App - Algorithm, For You, Following, Camera, Inbox
07:00
Walkthrough of TikTok App - Discover, Hashtags, Trends
01:01
+ What TikTok Can Do For Your Business
6 lectures 09:29
How TikTok Fits into the Digital Media Landscape
03:52
How You Should Approach TikTok as a Business or Individual
01:14
Case Study: Ritaoffline - Small Business Getting Started
01:02
Case Study: Lizzo - Authentic Interactions
01:25
Case Study: Westhill Park Retirement Home - Anyone can use TikTok!
01:02
Case Study: Greggs - Leveraging Customer Love and Content
00:54
+ Getting Inspired & Kickstarting Your Marketing
4 lectures 14:17
Setting Up an Account and More
02:22
Research & Ideation - Learning About Trends
03:19
Getting Started with Creating Video
06:54
Thinking Through Your Target Audience
01:42
+ Content Creation
6 lectures 22:01
Working Backwards from Your Customer
03:01
Case Study in Content Creation: Sarah
09:47
Now Your Turn - Content Templates and Checklist
06:05
Case Study: Milk Makeup - DIY Engaging Organic Content
01:02
Case Study: The Washington Post - An Old Brand Appealing to Younger Audiences
01:09
Case Study: Chelsea FC - Taking and Remixing Challenges
00:57
+ Content Distribution
4 lectures 08:01
Review So Far
01:25
Measuring and Growing Your Content
02:43
Viral Growth Techniques: Quick Wins to Try
03:04
Now Your Turn - Five Growth Tactics
00:49
+ How TikTok Paid Advertising Works
15 lectures 19:30
TikTok Ads Overview - A Huge Opportunity
00:51
TikTok Ad Formats Pt. 1
01:41
TikTok Ad Formats Pt. 2
03:59
A Framework for Full-Funnel Marketing
00:44
Creator Marketplace - Home of Influencer Marketing
01:05
TikTok Targeting Options
00:48
Case Study: The Sole Supplier - Short, Sweet, and Simple
00:36
Case Study: Reflecty and Sleepiest - Authentic, Personal Ads
01:29
Case Study: Huel - Mobile-First Creative
00:46
Case Study: Happn - DIY, Accessible Creative
00:51
Case Study: SuperFX - TikTok Native Visuals
01:00
Case Study: Doja Cat - How Musicians are TikToking
01:05
Case Study: UK Government - TikTok's Role as a Serious Marketing Channel
01:19
Case Study: Mountain Dew - Big Branded Hashtag Campaigns on TikTok
01:31
Case Study: Dettol India - Huge Reach and Views through Branded Hashtags
01:45
+ TikTok Review
5 lectures 06:18
Recap of Topics
01:56
Super Practical Takeaway 1 - Checklist for Getting Started on TikTok
01:19
Super Practical Takeaway 2 - Framework for Content Creation
01:12
Super Practical Takeaway 3 - Framework for Growth
01:19
Thank You and Next Steps
00:32