The Complete TikTok Advertising Course for Marketers

Name: The Complete TikTok Advertising Course for Marketers
Rating: 4.5 (14 reviews)

Understanding TikTok and Using it To Build Your Brand and Drive New Business

Created byNate Antetomaso

Last updated 8/2020

English

English [Auto],

What you'll learn

You will learn strategies that came directly from TikTok itself
You will learn the History of TikTok and the App Structure
You will learn about the current controversy surrounding TikTok
You will learn tactics for a great organic TikTok Marketing Strategy
You will learn about all the options for Paid TikTok Advertising
You will learn how to begin to execute both Organic and Paid Strategies on TikTok

Course content

5 sections • 12 lectures • 42m total length

Instructor and Student Intros: Who am I and who are you?3:03
Learn to advertise on TikTok to grow your brand and drive new business, drawing on real-world strategies from a marketing pro with direct experience with TikTok's Global Business Solutions team.
Course Breakdown2:02
Explore the course breakdown covering ticktock organic marketing, paid advertising on tick tock, the conclusion, and the what is tick tock section.

The History and Demographics of TikTok2:49
Trace TikTok's history from its 2017 China launch by ByteDance and the 2018 Musically merger, and summarize a diverse user base—from teens to 25-plus—driving new audiences and longer sessions.
App Structure5:57
Explore tick tock's vertical short-form video, the algorithmic for you page, engagement actions, sound remixing, hashtags, and a full creation toolkit.
TikTok Controversy5:28

Introduction to TikTok Advertising1:33
Learn how paid advertising on TikTok complements organic marketing to boost brand visibility and drive traffic through sponsored placements, leveraging the algorithm to scale exposure without replacing organic posts.
TikTok for Business: An Explanation3:45
TikTok for business uses programmatic ad auctions to place in-feed sponsored videos, bidding based on user interests and layered targeting to optimize placements through supply and demand.
TikTok for Business: Walkthrough5:54
Learn to use the TikTok ads manager to build a traffic campaign with ad groups and ads, set budgets and placements, target audiences and custom audiences.
TikTok for Business: Additional Considerations1:41
Use royalty-free music or brand sound library for programmatic ads, avoiding licensed content; install the TikTok pixel to measure performance and build custom audiences, while respecting industry restrictions.
More Options: TikTok Reserve Buys & Influencer Marketing3:51
Explore reserve buys and influencer marketing on TikTok, including hashtag challenges, brand take-over, top you take over, and branded effects, plus the creator marketplace.

Requirements

Download the TikTok App

Description

Join me as I distill my knowledge from working directly with TikTok for over a year into easy steps for brand grown and virality.

TikTok is growing faster than any other social media platform in the history of the internet. Millions more join the platform every month, and smart brands and marketers are jumping in everyday to reach new and engaged audiences. The window of opportunity for your brand is still open!

We'll cover everything from the history and controversy surrounding the company to the specifics steps you can take to make your brand go viral on the platform!

Who this course is for:

Brands looking to go viral
Business owners looking to advertise on TikTok
Marketers looking to reach new audiences
Marketers looking to take advantage of TikTok's window of opportunity

The Complete TikTok Advertising Course for Marketers

What you'll learn

Explore related topics

Course content

Introduction2 lectures • 5min

What is TikTok?3 lectures • 14min

Organic Marketing on TikTok1 lecture • 5min

Advertising on TikTok5 lectures • 17min

Conclusion1 lecture • 1min

Requirements

Description

Who this course is for: