Every marketer wants a special channel to promote brands to target audiences. This is exactly one of the benefits TikTok brings. Through TikTok, brands can easily market products and services to their target audience by creating unique marketing videos to send their messages to potential customers.

Introduction to TikTok’s main features: Video Creation, Effects, Messaging, Video Viewing, Profile Viewing, Livestreaming...

Step-by-Step Guide on how to create a video on TikTok.

The Home feed is the default tab that appears any time you open the app...

Next to the Home feed is the Discover tab. By tapping on that, you’ll see...

You can access TikTok’s direct message system via the tab second from the right. This is also the place where you access notifications (like how many people have liked your video or, when someone is live streaming) and Direct Messages...

You can access your profile at the bottom right corner of the app, and there are many options for customizing a profile...

What is a Duet and how does it work?

Characteristics of TikTok Livestream...

Emojis in a TikTok Livestream work a little differently: They cost real money. You can pay for them by going to TikTok’s Settings and tapping on Wallet...

Even though this course is for business, I decided to have one small portion of it dedicated to the parents because almost every businessman is a parent too.

Understanding why teens love TikTok can help parents to see what is out there but also from a business perspective, especially if our business is targeting a younger population.

What is your option as a parent?

It’s impossible to mention all the things that might be considered dangerous. But here are the 3 most dangerous.

We can do these 8 things to protect your kids on the TikTok platform.

In the Self-Media Era, short video covers different types of video content from life skills, clothing and makeup, IT Internet, outdoor entertainment, professional evaluation, and homemade short plays. The content here is mainly selected and published according to the hobbies and occupations of video publishers. Learn more about it n this section...

Who is on TikTok is important for our marketing plan, let's see who are the users...

Your brand needs to have a ‘why’ clearly articulated if you want to see TikTok success. Learn more here...

To help you give a better understanding of why you should be using TikTok we will go through these important points.

There have been several successful use cases already on TikTok despite the platform being fairly new.

Researching your target audience and your competitors will help you to understand the whole landscape. Here is what is important...

Here are the basics of content creation on TikTok...

Figuring out what to post on TikTok to earn audience engagement can be intimidating. But TikTok makes it easy for any user to create content and to start to build their brand intentionally, and through experimentation and optimization. Learn more in this lecture...

The key to creating popular TikTok videos, as with any other type of marketing, is to create content that will hook the interest and engage your viewers.  Learn more in this lecture...

Have you ever binge-watched a TV show? You may find that even when you get tired of it, or want to do something else, you still wait until the end of an episode before you take a break.

If you've done this, you've experienced the power of open loops.

This concept can be applied to copies of any kind

Open loops are powerful psychological tools that will compel your readers and viewers to stay focused on your message until the end.

But if you misuse these and your story ends before your message has been told, readers won't have a reason to keep going.

Luckily for you, we're going to tell you exactly how to grab (and keep) attention with open loops in copywriting, and explain why they work as well as they do.

If you aren’t a video pro and don’t have one on your staff – have no fear. One of the appeals of TikTok is that users create organic video content that they generally edit themselves. It’s meant for users from all levels of video experience.

One of the best organic strategies any brand can use on TikTok is to get the platform’s users to create and share content for them, which is referred to as user-generated content. Learn more...

Casual entertainment now requires a team of professionals who can balance fun and influencer management, and one of the best ways to do this is by using PUGC marketing.

Like most other social platforms, TikTok allows its users to tag their content with hashtags. The practice of hashtagging is most commonly seen on platforms like Twitter and Instagram, however, hashtags can also be used on Facebook, LinkedIn, and, of course, TikTok.

Currently one of the most effective hashtagging strategies on TikTok is to create a hashtag challenge for your followers. Essentially, these challenges are the way that brands can get their followers to create and share user-generated content for them. Learn more about it here...

Welcome to the new Section of this course, Introduction to TikTok Marketing. As you can see, different sections, and different background colors. And of course a different shirt. I am just kidding, let’s keep going with the course.

The target users of TikTok, currently are young people who like music and short video. The group has a superior life, independent. Through the accumulation of fans in the early stage, TikTok will turn the brand effect and traffic into resources for other brand marketing communication. Learn more here...

This type of marketing activity plays an important role in enterprise marketing strategy, and it is an important part of the enterprise marketing mix.

Reimagine Your Brand Personality in this lecture...

There are a few choices when choosing the right personality that represents your brand.

These are the ways to let people know about you on TikTok.

Brand personalities can create every single post on their own.

But they need material, videos, and photos to start—the core stories that are important to your brand.

How do you automate this process?

Let’s talk about concepts you can start with.

Many organizations have their brand reins over to individual creators, letting their unique personalities drive the content sending the brand’s messaging in all kinds of different ways. This approach works well for brands seeking to truly humanize themselves and make their message more relevant to TikTok’s younger audience.

If you’re looking to activate a group of brand advocates to extend social proof and reach new audiences, using TikTok challenges could be the right approach. Depending on how the challenge’s ‘act’ is constructed, promoted, and executed, it can and should reflect the brand’s personality.

Many organizations have built their TikTok audience around a growing collection of user-generated content that they’ve organized. Selection and sharing of other creators’ content that is on-brand is a popular approach (as long as appropriate attribution is given).

For brands that find it harder to create original content for TikTok, a repackaged content strategy can make sense. Repackaging means compiling or re-editing existing media to make it more fun, shorter, snappier, and better suited for a younger audience.

For brands that are already established on TikTok but haven’t seen tremendous success, it may be time to activate around a single, specific message.

TikTok web celebrity refers to users who often post short videos on TikTok and have a certain number of fans. They are called TikTok web celebrities.

The first way of cooperation with TikTok's web celebrity is customization...

With creative teens as its fuel, TikTok is an engine that’s driving hit songs, products, and marketing campaigns. Let's try to develop your first TikTok Marketing Strategy together.

TikTok is full of challenges as we saw in the previous lectures. Creating a challenge is a great way to spread brand awareness and encourage engagement.

This feature enables you to record yourself beside another person, reacting to what he or she is saying, showing, or singing.

Stitch allows users the ability to clip and integrate scenes from another user's video into their own.

Creating scarcity in your marketing efforts is vital in encouraging participation and engagement. If your partner has no time constraint to complete a task, he is less likely to ever do it.

If you’re planning to do something viral, it needs to be an extremely high level of authenticity or the TikTok community will avoid you.

TikTok community is very important because no matter which type of marketing strategy you choose, it should not just be a single challenge or use of influencers but you should be building a presence on the platform and a community around your product/service/brand.

Your assignment is to record a couple of videos, pick one that you think is the best one, add some music and some special effects and share it to the students' Q&A section and wait for the personal feedback for me and our community.

Your homework, build your creator skills by creating new TikTok videos every day. So I want you to record it, and then I want you to watch it. And try to figure out what you like and what do you not like. And on the next day, try to avoid things that you didn’t like yesterday or the day before. Also, for every new video, try to add a tiny improvement. Do this for 30 days.

Publish your result in the Q&A Section.

Of course, like other social channels, influencers on TikTok can help promote your campaign to millions of their followers. Authenticity and determining the piece of content is a critical factors when picking an influencer.

Introduction to TikTok Ads and TikTok Placements. In the resource section, please check 2 important documents.

Types of TikTok Ads in detail.

TikTok Ads Manager provides powerful tools for you to launch campaigns, manage ad resources, monitor data, and optimize your advertising. Let's see him in detail.

Understanding how your campaigns are structured will help you better set up target audiences, allocate your budget, and design „creative“.

Learn more about TikTok Ad Campaign Structure in this lesson

An ad group contains one or more ads that share similar targets. You can use ad groups to organize your ads by a common theme, such as the types of products or services you want to advertise. Learn more here...

Learn more about Ad Structure here...

Now, let’s see how to properly set up your campaign.

Before you create an ad, now is the time to decide what your business goals are. Your advertising objective is what you want people to do when they see your ads, so selecting the right objective is extremely important for the campaign.

Here on TikTok, all objectives fall under three categories: awareness, consideration, and conversion. Let's check them all in this lesson.

Budget is the total amount of money you are willing to spend on running ads and can be a great tool for cost control.

You may choose between the "standard" or "accelerated" delivery types within the "Bidding & Optimization" section when creating or editing an ad group.  What to choose if you are just getting started...

After creating a campaign, you will need to set up your ad group. At the ad group level, you can define your ad placements, ad details, target audience, budget, schedule, bidding method, and delivery type.

Let’s check 6 easy steps on how to create an Ad Group.

Nobody needs convincing that targeting is one of the most important aspects of any marketing strategy, and by far – a key component of any campaign’s success.

Everything matters. The tiniest details that we tend to overlook can be the common characteristic of your typical customers, and thereafter – the cornerstone of your audience.

This way you can pinpoint the exact audience you want your ads to be displayed to...

Bidding is an important part of the overall ad creation process. There are various types of bidding methods available that depend on your overall strategy and objectives.

Figuring out which method is right for you can be a challenge, but it is important to take the time to understand all methods before running a campaign.

Bidding strategies can affect both the way the system manages your daily spending and how your cost per result is calculated. Your choice of bidding strategy will help the system achieve your expected delivery outcomes.

App Event Optimization is one of those tools that help advertisers more efficiently acquire users who have a greater chance to trigger a selected event. Acquiring these high-value users is a key consideration for businesses when improving lifetime value LTV and ROI.

Creating your ad is super easy. Upload your edited videos or images, or design eye-catching ads in minutes with TikTok's easy-to-use video creation tool or you can use free software like canva.com

Creativity is an important consideration when building out high-performing ads. You don't have to be a marketing guru or video editing expert to produce ads that capture your audience's eyeballs and grab their attention. Let's see these powerful tips.

Marketers are figuring out that TikTok Creative Tools is an advertisement goldmine for their brands, and many of their campaigns have gone viral, increasing sales. I want to introduce you to 2 of my favorites.

To create a TikTok thumbnail that stands out, combine a high-saturation and high-contrast color grade with a clear central subject that elicits curiosity. Use Akool AI editing software to enhance colors and achieve a polished look. Keep text minimal, using bold fonts and impactful words, and create a strong visual hierarchy that separates the main subject from the background. Consider testing different designs to see which is most effective.