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2021-01-13 14:00:38
30-Day Money-Back Guarantee
Marketing Digital Marketing TikTok Marketing

TikTok Marketing Strategy for Business: Beginners Guide

How TikTok Works and How You Can Use It for Your Business, Should TikTok be part of your video marketing strategy...
New
Rating: 4.3 out of 54.3 (3 ratings)
2,079 students
Created by Dejan Majkic
Last updated 1/2021
English
English [Auto]
30-Day Money-Back Guarantee

What you'll learn

  • How TikTok Works and How You Can Use It for Your Business
  • Should TikTok be part of your video marketing strategy moving forward
  • Step-by-Step Introduction to TikTok for Business
  • Getting started with TikTok, How to Use TikTok, how to create a video and lots more...
  • The Parents' Corner: What are its dangers and to how to protect your kids
  • Characteristics and Development of Self-Media Era
  • Why Your Business Should Be on TikTok
  • Brands That Will Inspire Your TikTok Strategy
  • Analyzing Your Audience and Competition
  • Creating Content for TikTok: Formats, Elements, Activities and Tips
  • Content Creation: User-Generated Content and Professional User-Generated Content and Tools
  • TikTok Hashtags Strategies
  • Introduction to TikTok Marketing
  • Building brand awareness
  • TikTok Marketing Strategies
  • Developing the TikTok Marketing Strategy
  • ASSIGNMENT: Your Turn to Be On Camera
  • TikTok Influencer Marketing
  • Introduction to TikTok Ads: Getting started, Types of ads, TikTok Ads Manager, Ad Campaign Structure
  • Create a Campaign Blueprint
  • Create an Ad Group
  • Bidding
  • App Event Optimization (AEO)
  • Create an Ad + Creative Tools
  • TikTok Analytics: Native TikTok Analytics, TikTok pixel, Tiklytics, Pentos
  • TikTok Tips and Tricks: Ads Tips, Content Marketing Tips, Creating a brand community Tips, Driving Sales Tips
  • Simple TikTok Sales Funnel

Requirements

  • There are no prerequisites for this course I will explain everything from the ground up

Description

This is the most comprehensive TikTok for Business course on the Market. It reveals all important aspects of TikTok Marketing Strategies for Business and how TikTok Works and How You Can Use It for Your Business. This course also answers the question: Should TikTok be part of your video marketing strategy moving forward.

There is also a Step-by-Step Section on how to create a TikTok Ads Campaign and lots more...

This course is perfectly structured, well organized, and well-focused.

  1. If you want to know How TikTok Works And How You Can Use It For Your Business. This course is for you.

  2. If you are still not sure, how powerful is TikTok and Should TikTok be part of your marketing strategy, This course is for you.

Please check this Course Description regularly because it will be continuously updated as the platform is changing every day.

COURSE CONTENT:

  1. Introduction

  2. What is TikTok and Why Should you Care?

  3. How did TikTok grow so quickly?

  4. The emerging TikTok strategy: Global platform dominance

  5. Growing pains with AI-based platforms

  6. Getting started with TikTok

  7. How to Use TikTok?

  8. How do I create a video?

  9. What’s in the Home feed?

  10. How to search for specific accounts or videos?

  11. TikTok Direct Messages

  12. Your Profile

  13. What’s a duet?

  14. TikTok Livestream

  15. Virtual Items

  16. The Parents' Corner

  17. Why do teens love TikTok?

  18. Are there parental controls?

  19. What are its dangers?

  20. What can I do to protect my kids?

  21. Characteristics and Development of Self-Media Era

  22. Who is on TikTok?

  23. First, Define Your ‘Why’

  24. Why Your Small Business Should Be on TikTok

  25. Brands That Will Inspire Your TikTok Strategy

  26. Other Success Stories

  27. Analyzing Your Audience and Competition

  28. Analyzing Your Target Audience

  29. Analyzing Your Competition

  30. Creating Content for TikTok

  31. TikTok Formats

  32. Supplemental Elements

  33. Additional Activities

  34. Creative Tips

  35. Content Creation

  36. TikTok formats and Tools

  37. User-Generated Content (UGC)

  38. Professional User-Generated Content (PUGC)

  39. TikTok Hashtags Strategies

  40. Start Tagging!

  41. Hashtag Challenges

  42. Introduction to TikTok Marketing

  43. Establishing a Professional Team and Improving Content Quality

  44. Clear Positioning and Promoting Accurate Marketing

  45. Integrating Channels and Aggregating Audience

  46. Reimagining Your Brand Personality

  47. Who Will Represent Your Brand on TikTok?

  48. Building brand awareness

  49. Personalities Need Brand Content

  50. TikTok Marketing Strategies

  51. Personality-Driven Strategy

  52. Performance-Driven Strategy

  53. User-Generated Content (UGC) - Driven Strategy

  54. Repackaged Content Strategy

  55. Message-Driven Strategy

  56. Cooperating with TikTok's Web Celebrity

  57. Developing the TikTok Marketing Strategy

  58. Challenges / Hashtag Campaign

  59. Duet

  60. Scarcity

  61. Authenticity

  62. Community

  63. ASSIGNMENT: Your Turn to Be On Camera

  64. Your Turn to Be On Camera

  65. TikTok Influencer Marketing

  66. Choosing the Right Influencer

  67. Choose the Right Song

  68. Use The Right Tone of Voice

  69. Introduction to TikTok Ads

  70. Getting started with TikTok Ads

  71. Types of TikTok ads

  72. TikTok Ads Manager Introduction

  73. Ad Campaign Structure

  74. Create a Campaign

  75. Choose the Right Advertising Objective

  76. Budget

  77. Create an Ad Group

  78. How to create an Ad Group

  79. Ad Targeting

  80. Bidding 60

  81. App Event Optimization (AEO)

  82. Create an Ad

  83. Creative Tools

  84. TikTok Analytics

  85. Native TikTok Analytics

  86. Track Website Events with TikTok pixel

  87. Tiklytics

  88. Pentos

  89. Final Words about Analytics Tools

  90. TikTok Tips and Tricks

  91. TikTok Ads Tips

  92. Content Marketing Tips

  93. Creating a brand community Tips

  94. Driving Sales Tips

  95. Simple TikTok Sales Funnel

  96. Final Words

Hi everyone, my name is Dejan. I am a Master of Computer Science and Information technology, digital entrepreneur, and trainer of trainers with more than 50 international certificates in different areas of information technology.

Based on my previous experience, I have created this User-friendly Course so I can help individuals and teams to get better results with Digital Media Market.

This course saves money, and it is short and clear enough.

I promise you that I will not waste your time. We will be very productive and efficient. So let's start building your digital presence RIGHT NOW.

Welcome to TikTok Marketing Strategy for Business Course

BE ACTION TAKER, Let's Go.

Who this course is for:

  • Digital entrepreneurs
  • Marketing strategists
  • Internet marketers and advertisers
  • Business owners
  • People who want to learn quickly about internet marketing, product promotion and getting global reach for their product
  • People who are currently looking for new job opportunities
  • Affiliates
  • Salesperson
  • Digital marketing specialist
  • E-Commerce
  • Advertisers
  • Social Network Administrator
  • Social Media Administrator
  • Social Media Manager

Course content

13 sections • 85 lectures • 4h 7m total length

  • Preview01:48
  • Preview00:47
  • TikTok Introduction
    04:23
  • What is TikTok and Why it is so Important?
    05:09
  • How did TikTok grow so quickly?
    11:12
  • TikTok Strategy
    02:04
  • AI-based platforms Growing pains
    03:18

  • Preview01:37
  • How to Use TikTok Properly
    02:10
  • How to create a video?
    01:41
  • What’s in the Home feed?
    00:23
  • How to search for specific accounts or videos?
    01:03
  • TikTok Direct Messages
    00:50
  • Your Profile
    01:17
  • What is a duet?
    01:28
  • TikTok Livestream
    03:19
  • Virtual Items
    02:42

  • Preview00:25
  • Why do Teens Love TikTok?
    02:13
  • Are There Parental Controls?
    01:36
  • What are its dangers?
    01:40
  • What can I do to Protect my Kids on TikTok?
    01:17

  • Preview03:34
  • Who is on TikTok?
    01:31
  • First, Define Your Why
    02:02
  • Why Your Business Should Be on TikTok?
    02:26
  • Brands That Will Inspire Your TikTok Strategy
    06:55
  • Analyzing Your Target Audience and Your Competition
    03:30

  • Creating Content for TikTok
    04:09
  • Creative Tips
    02:01
  • Content Creation
    02:56
  • TikTok Formats and Tools
    01:49
  • User-Generated Content (UGC)
    04:43
  • Professional User-Generated Content (PUGC)
    00:56
  • TikTok Hashtags Strategies
    03:01
  • Hashtag Challenges
    05:43

  • TIKTOK MARKETING - Establishing a Pro Team and Improving Content Quality
    01:49
  • Clear Positioning and Promoting Accurate Marketing
    01:11
  • Integrating Channels and Aggregating Audience
    00:45
  • Reimagining Your Brand Personality
    01:40
  • Who Will Represent Your Brand?
    01:09
  • Building Brand Awareness
    02:29
  • Personalities Need Brand Content
    02:38

  • Preview00:45
  • Personality-Driven Strategy
    02:25
  • Performance-Driven Strategy
    03:20
  • User-Generated Content (UGC) - Driven Strategy
    02:32
  • Repackaged Content Strategy
    01:32
  • Message-Driven Strategy
    01:52
  • Cooperating with TikTok's Web Celebrity Strategy
    01:05

  • Developing the TikTok Marketing Strategy
    00:29
  • Challenges - Hashtag Campaign
    01:47
  • Duet
    01:04
  • Stitch
    02:52
  • Scarcity
    00:48
  • Authenticity
    00:52
  • Community - HOW DO YOU GET STARTED
    02:22
  • ASSIGNMENT: Your Turn to Be On Camera
    2 questions
  • Again ASSIGNMENT: Your Turn to Be On Camera
    05:43
  • TikTok Influencer Marketing
    05:17

  • Preview01:53
  • Getting started with TikTok Ads
    05:24
  • TikTok Ads Manager Introduction
    04:33
  • Ad Campaign Structure Introduction
    00:53
  • Campaign Structure
    01:13
  • Importance of Ad Groups
    02:57
  • Ad Structure
    00:54
  • Create a Campaign
    00:55
  • General Marketing Objectives
    03:20
  • TikTok Marketing Objectives
    06:47
  • Budget
    03:08
  • Ad Delivery Type
    01:53
  • Create an Ad Group Introduction
    00:50
  • Create an Ad Group - Step-by-Step
    06:47
  • Ad Targeting Introduction
    00:53
  • Ad Targeting options - Audience, Demographics and Devices
    07:55
  • Bidding Methods
    04:48
  • Bidding Strategies
    03:50
  • App Event Optimization
    04:42
  • Create an Ad
    04:50
  • Tips and Tricks for Optimization and for Getting Started with Ads
    03:09
  • TikTok Creative Tools
    05:31

  • TikTok Analytics
    05:33

Instructor

Dejan Majkic
MCS, CIO, PSPO, PSM, Agile coach, Trainer of trainers
Dejan Majkic
  • 4.0 Instructor Rating
  • 134 Reviews
  • 19,181 Students
  • 11 Courses

Master of Computer Science and Information Technology, ITIL, PSPO, PSM, CIO, Agile coach, trainer of trainers, Digital entrepreneur, Lieder, Consultant, Project manager, Joomla and Moodle expert, entrepreneurs...

· Ability to set priorities and to work in a team,

· Sense of initiative and organization and sense of responsibility,

· Ability to work independently and without direct supervision,

· Tactful, good sense of humor, good self-control,

· Strong enthusiasm and positive energy

· Driving license category “B,”

· Married, father of two children,

· Sport: Boxing, Tennis, bicycle, chess, table tennis.

· Hobby: Playing guitar (finished Music School) and singing, learning to play piano, long walks, Website design

· Positive experience in teamwork,

· Good aspiration for developing existing knowledge and learning new things.

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