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30-Day Money-Back Guarantee
Marketing Social Media Marketing TikTok Marketing

TikTok Marketing 2021: Grow Your Account & Master TikTok Ads

Watch us break down the TikTok system, design ad campaigns, & grow a brand new account to 10k followers in 30 days
Bestseller
Rating: 4.6 out of 54.6 (489 ratings)
10,989 students
Created by Darius Mora, Evan Kimbrell
Last updated 3/2021
English
English [Auto]
30-Day Money-Back Guarantee

What you'll learn

  • How to grow your own TikTok account organically
  • How to design and scale TikTok ad campaigns
  • How to design content specifically for TikTok's algorithm
  • How to get your content discovered, even when your account is brand new
  • How to design a personal profile that's optimized for engagement
  • How to design a business profile that's optimized for engagement
  • How to design an aggregator profile that's optimized for engagement
  • How to post content in the best frequency and with the best timing
  • How to pick an optimized username
  • How to optimize your bio text and profile photo
  • How to get your posts seen in other countries
  • How to use TikTok analytics
  • How to get verified on TikTok
  • How to improve the production value of your posts
  • How to participate in challenges and follow trends
  • How the TikTok algorithm works
  • How to create a content plan for posts
  • How to handle videos that don't get seen
  • 3 ways to monetize your TikTik account
  • How to grow your TikTok account if you're a business
  • How to setup your ad account
  • How to design your first TikTok ad campaign
  • How to tell when your ads are doing well, or when they need troubleshooting
  • How to scale your successful ads effectively
Curated for the Udemy for Business collection

Requirements

  • You'll need access to a smartphone

Description

Whether you’re looking to boost your personal profile or hoping to generate revenue for your business, you’ll want to be on TikTok.

The world’s fastest growing social media platform, TikTok has around 800 million monthly active users. (Yep, it’s more popular than Instagram.) Plus, it’s the only place where new users can go viral overnight. In other words, it’s a marketing opportunity you don’t want to shy away from.

In this course, we’ll take you from complete newbie to a bonafide TikTok pro. You’ll learn how to create a personal or business account that users will want to engage with, and how to conjure up an entertaining TikTok post. Growing your account is also on the agenda. In fact, we’ll show you how to get 10,000 followers within 30 days without using dodgy bots or buying followers. We’ll also reveal exactly how TikTok’s algorithm works, so you can ensure your efforts are seen by your target audience. And we’ll teach you the many ways you can make money from your TikTok account.

If you’re a business owner, pay special attention to our TikTok for business sections. They’ll teach you everything you need to grow your customer base, including how to create profitable ads on a modest budget.

As well as listening to us, you’ll also learn from some of TikTok’s brightest stars. See how one singer pushed his track to the top of the charts with nothing but the app. Or dive into the innovative sales strategies used by fast food companies and beauty brands.

You don’t need any kind of a following to get started with this course — just a smartphone and a desire to participate in one of the most fun forms of social media. Got both? Then get ready to grow your profile.

Your instructors:

Darius Moravcik is the Chief Marketing Officer (CMO) for Reflectly, a rapidly growing mindfulness mobile app. He's also a 2-time Udemy instructor, with over 7,000+ paying students and 300 5-star reviews.

Evan Kimbrell is in the top 1% of Udemy instructors with over 30 courses on Entrepreneurship & Marketing. His courses have over 500,000 students, 39,000+ 5 star reviews, and have been covered in publications such as TechCrunch, Entrepreneur Magazine, and Buzzfeed.

Our promise:

If you're unsatisfied with the course in any way, you can get a full refund within 30 days of purchase.

Who this course is for:

  • Anyone who wants to take advantage of TikTok for marketing their business
  • Anyone who wants to take advantage of TikTok for growing their own personal brand
  • Anyone who wants to add TikTok as a competency on their resume or C.V.

Course content

12 sections • 136 lectures • 11h 21m total length

  • Preview00:48
  • Preview00:59
  • Join our community on Slack!
    00:00
  • Preview03:36
  • Preview05:15

  • Intro to section 2
    00:29
  • Types of accounts
    19:15
  • Q&A: Can I change my account type later on?
    02:35
  • Types of content
    08:30
  • How I picked my type of content
    06:22
  • FOLLOW ALONG: UI walkthrough
    07:16
  • What goes into a profile
    03:26
  • Name vs. username
    03:30
  • Picking your username
    08:31
  • Q&A: Indexability and what to do if you can't get the name you want
    08:42
  • Writing a bio
    03:22
  • Q&A: What should I write in my bio?
    06:33
  • Links in bio
    03:01
  • Q&A: Should I add links to YouTube & Instagram in my bio? Is it worth it?
    03:26
  • Q&A: What should I put as my link in bio? What if I don't use it?
    03:09
  • What you need to know about your profile picture
    06:54
  • Getting a great profile picture or logo
    14:26
  • Q&A: Does the profile picture even matter?
    02:43
  • Q&A: What do I put as my profile picture if I'm a company?
    01:20
  • FOLLOW ALONG: Creating a new account from scratch
    10:05
  • OPTIONAL: Using an old account vs. going fresh
    02:21
  • Outro to section 2
    00:41
  • Section 2: Review & Recap
    00:00

  • Intro to section 3
    00:15
  • TikTok Pro account & analytics
    06:07
  • Q&A: Why getting TikTok Pro matters & how to use it
    03:43
  • How to get your account verified
    04:51
  • Q&A: All about being verified
    04:59
  • Upcoming TikTok features
    05:30
  • How to change your location
    03:43
  • Q&A: Location hacking and the benefits of picking a location
    05:39
  • Outro to section 3
    00:43
  • Section 3: Review & Recap
    00:00

  • Intro to section 4
    00:24
  • Elements of a great post
    02:45
  • Q&A: Following trends vs. setting your own path. How do you decide?
    04:53
  • Q&A: Where should I focus my time? Preparation vs. filming vs. editing
    02:53
  • Video
    13:24
  • Sounds
    09:22
  • Effects
    05:23
  • Titles
    03:25
  • Q&A: Why bother with titles? Are they worth it?
    04:00
  • Description & hashtags
    08:42
  • Q&A: Picking hashtags, hashtag oddities, & banned terms
    10:18
  • FOLLOW ALONG: Putting it all together
    10:05
  • Q&A: Do we care about thumbnails & shot composition?
    05:04
  • Q&A: Should I watermark my content?
    03:40
  • Challenges & trends
    07:28
  • Q&A: All about song selection
    06:07
  • Cross-promoting your TikTok content on other platforms
    01:41
  • Q&A: Can I make this work for my industry?
    08:23
  • Q&A: Reasons why your post isn't getting views
    12:54
  • Outro to section 4
    00:48
  • Section 4: Review & Recap
    00:00

  • Intro to section 5
    01:26
  • Simple formula for growth
    11:46
  • Q&A: How do I get over the "creativity wall"?
    13:40
  • Everything you need to know about the TikTok algorithm
    05:33
  • Q&A: Comments, Shares, & Likes. How much should I care?
    05:48
  • Pro gear
    08:39
  • Recording off TikTok
    05:15
  • What to do when your video flops
    05:03
  • CASE STUDY: My videos
    06:44
  • Creating your content plan - How often should you post?
    06:53
  • Q&A: Quality vs. quantity. What works on TikTok?
    08:45
  • Engaging with other TikTokers
    02:57
  • Why you should not use bots
    02:30
  • Q&A: Should I buy followers?
    03:17
  • Where to get inspiration for content
    02:37
  • Outro to section 5
    01:13
  • Section 5: Review & Recap
    00:00

  • Intro to section 6
    00:33
  • Making money with your audience
    09:38
  • Promoting other people's products with influencer marketing
    06:01
  • How to get an influencer gig
    08:00
  • CASE STUDY: My RedBull deal
    04:30
  • EXAMPLES: Influencer ad campaigns
    04:00
  • Promoting other people's products with affiliate marketing
    03:01
  • Affiliate marketing options
    05:53
  • Outro to section 6
    01:06
  • Section 6: Review & Recap
    00:00

  • Intro to section 7
    01:04
  • The business case for TikTok
    07:26
  • Future e-commerce features
    05:22
  • Using influencers
    08:58
  • CASE STUDY: Old Town Road
    03:42
  • EXAMPLE: Avani - Selling merch
    02:49
  • EXAMPLES: Twisted & Kind Snacks - Selling your own product
    04:33
  • EXAMPLE: Chipotle - Reposting user content
    03:11
  • EXAMPLE: Zach King
    03:02
  • EXAMPLE: #PMTurns40 - Campaign
    02:03
  • EXAMPLE: Zombies, Run! - Going viral
    02:35
  • EXAMPLE: Panda costume - Social commerce
    01:49
  • Outro to section 7
    00:48
  • Section 7: Review & Recap
    00:00

  • Intro to section 8
    01:25
  • How to open a TikTok ads account
    03:06
  • FOLLOW ALONG: How to open a TikTok ads account
    04:29
  • Auction basics
    07:13
  • Overview of the TikTok ads manager
    03:32
  • Campaign structure
    02:50
  • Campaign level
    05:42
  • Ad group level: Customer targeting
    08:09
  • Ad group level: Other settings
    03:26
  • Ad level
    05:13
  • FOLLOW ALONG: Creating a campaign from scratch
    18:00
  • Evaluating performance
    08:47
  • What to do if a campaign is working well
    03:51
  • What to do if a campaign is not working well
    02:33
  • Reporting
    02:41
  • Outro to section 8
    00:52
  • Section 8: Review & Recap
    00:00

  • Intro to section 9
    01:06
  • Using micro influencers' content
    06:12
  • The importance of scale
    03:29
  • The 3-step process for getting content
    06:23
  • FOLLOW ALONG: The 3-step process for getting content
    14:02
  • Alternative ways to get content
    04:35
  • How to spy on your competition
    03:59
  • FOLLOW ALONG: Hiring on Fiverr
    06:05
  • FOLLOW ALONG: Hiring on UpWork
    13:51
  • Outro to section 9
    01:16
  • Section 9: Review & Recap
    00:00

  • Intro to section 10
    00:26
  • FOLLOW ALONG: 1k followers
    05:11
  • FOLLOW ALONG: 5k followers
    07:05
  • FOLLOW ALONG: 10k followers
    04:16
  • FOLLOW ALONG: 15k followers
    03:08
  • FOLLOW ALONG: 25k followers
    08:43

Instructors

Darius Mora
Chief Marketing Officer at Reflectly | ASO & Facebook Ads
Darius Mora
  • 4.6 Instructor Rating
  • 1,302 Reviews
  • 19,486 Students
  • 3 Courses

Hey there, I'm a Digital Marketing geek, Chief Marketing Officer at Reflectly, and an Adventure Junkie! 


9+ years of app marketing experience with a specific focus on ASO, free marketing, paid user acquisition and retention.

- Experience with iOS and Android apps.

- Currently CMO at one of the fastest-growing tech companies, reaching 7 million users in two years.

- Previously CEO & co-founder of 4 app startups.

- Got accepted into the best accelerators like Accelerace or Blackbox VC in Silicon Valley

- Raised capital to build apps from 0 to 3m users.

- Winner of the Danish Innovation Award and Entrepreneurship Championship


If you want to see a sneak preview of my app marketing advice, feel free to browse my latest blog posts on ASO, monetization, paid acquisition, etc.

Evan Kimbrell
Founder of Sprintkick | Ex-VC | Ex-startup founder
Evan Kimbrell
  • 4.4 Instructor Rating
  • 76,012 Reviews
  • 591,608 Students
  • 22 Courses

                  Hi, I'm Evan Kimbrell. Thanks for checking out my course. 

**My courses have been featured in Forbes, CNN, Entrepreneur Magazine, BusinessInsider, BuzzFeed, Mashable, TheNextWeb, The Daily Beast, & Techcrunch**

        Currently, I'm the Founder and Director of Sprintkick, a full-service, referral-only digital agency based out of San Francisco. Over the past four years I've overseen the development and launch of over 100 web and mobile apps. Clients range from two-man bootstrapping startups to multibillion dollar Fortune 100s like Wal-Mart, Dick's Sporting Goods, and GNC. 

Prior to Sprintkick I worked as a VC for a new firm called Juvo Capital, based out of L.A. I spearheaded the firm's expansion into Silicon Valley and into the Consumer Web tech category.

                  In the long long ago, I was a co-founder for an educational software startup called ScholarPRO that raised a ton of money and then spectacularly blew up (in the bad way). Before it exploded like the Death Star, I went through five tech incubators (yes, five): Tech Stars, Excelerate Labs, MassChallenge, Babson Venture Program, and Sparkseed. 

                  Hope you enjoy my courses!

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