TikTok Marketing 2020 Grow Followers & Create Viral Content

Discover the immense potential of TikTok for business and its rapid growth worldwide. Learn how to gain a competitive advantage by growing followers and creating viral content.

Explore how Douyin, the Chinese version of TikTok, tests advanced e-commerce features and informs TikTok's future strategies, from in-video shopping to geo-tag reviews and hotel bookings.

Start your TikTok journey with a step-by-step app walkthrough, learn to optimize your profile for organic reach and credibility, and discover your niche to grow your TikTok account.

Explore how to sign up, customize your profile, navigate the home screen, create videos with filters and effects, and post with captions and hashtags.

Create a professional logo to establish a strong first impression on TikTok, using a clear profile picture or a face at 200x200, with an optional six-second profile video.

Discover how TikTok's algorithm curates the for you page using engagement signals like watch duration, likes, comments, and follows, plus hashtags and keywords you search, and profile visits.

Learn to craft irresistible TikTok content using the VASH framework—value, awe, surprise, and humor—to attract followers, increase watch time, and boost credibility and reach.

Capture attention from the first moment by shaping your background and what you say. Build a relatable on-screen persona with deliberate body language that engages viewers.

Use a content plan table to organize your TikTok videos by number, title, summary, and script; keep scripts in Excel or a doc, then consolidate ideas into a master document.

Repurpose entertaining clips from YouTube or Instagram on TikTok, cut scenes to 15–60 seconds, and use TikTok editing tools to boost engagement and grow followers.

This lecture covers TikTok growth hacks, introducing the AVR format—attention, value, relevance—to craft niche-aligned content; apply the three-second rule and optimized captions and hashtags to boost reach and engagement.

Use a practical content checklist to grab attention within three seconds, generate ideas, rank by brand fit, then shoot, edit, and persistently test for resonance.

Post hashtags in the caption or comments after editing, using relevant keywords to boost discoverability. Use one to three hashtags, with extra hashtags in comments as a hack.

Save hashtags in a place to copy-paste for TikTok posts, organize them in Excel or Google Sheets, and color-code by category, separating by post or view counts to test later.

Discover how to push a hashtag campaign to trending hashtags on TikTok using the discover section, paid vs organic promotion, rapid usage, early adoption, and influencer marketing.

Explore how to amplify brand reach on TikTok via influencer marketing, hashtag campaigns with trending hashtags, and screening influencers, with collaboration tactics for viral growth.

Find and screen TikTok influencers with at least 20k followers who match your niche, verify engagement and authenticity (including verified status), and organize outreach for efficient collaborations.

Collaborate with TikTok influencers through product shoutouts, paid shoutouts, live streams, and hashtag challenges to boost authenticity, reach, and engagement while preserving creators’ style.

Master influencer marketing on TikTok by finding influencers with 20k followers and high engagement, pitching personalized offers, and using product shoutouts, live streams, and hashtag challenges to boost brand exposure.

Grow your TikTok presence by switching to a pro account for analytics on video views, follower growth, and follower demographics, then apply the 80/20 rule and tester access for features.

Learn how to grow on TikTok through engagement growth hacks, including following niche accounts, liking relevant posts, and thoughtful commenting to build a loyal audience while avoiding bans.

Explore trend listening on TikTok to grow loyal followers by moving beyond training challenges and leveraging trending audio and effects, while studying tech talk culture on the for you page.

Explore Douyin, the Chinese version of TikTok, and its advanced features for users, influencers, and businesses, to anticipate future updates and grow your following and reach in the global market.

Discover Douyin's in-app features, including nearby feeds, city switches, pen posts, a featured section, photos, branded launch hashtags, location tags, and built-in games, with implications for audience reach and engagement.

Explore Douyin's search engine to discover topics, trends, celebrity ranking, and brand accounts, with location-based results and product shopping.

Douyin showcases e-commerce features, with merchant tabs, direct purchases, and product tagging across profiles, feeds, and live streams, creating a seamless social shopping experience.

Predicts stronger online-offline integration and location-based marketing on TikTok, enabling business profiles with address and phone, global content, pinned posts, brand hashtags, and seamless e-commerce with major platforms.

Explore a practical case study that ties together the course lessons, showing how to create, host, and film content for a yarn and tech topic in practice.

Explore the Dorian case study: a Shanghai luxury care channel that grew to about 36,000 followers in six months without ads or hashtags, delivering luxury insights and thumbnail strategies.

Discover how the video gallery design and on-screen titles drive engagement in talking videos. Boost initial clicks and viewer retention with a strong title at the start that clarifies content.

Interact with viewers on TikTok by reading comments for constructive feedback, reply to questions, and acknowledge commenters to boost engagement and spark new video ideas.

Peek behind the scenes of luxury insert video production, with a tripod setup, backlighting, and scripting. Learn to review takes, refine your angle, and balance originality with competitive research.

Evaluate the pros and cons of this luxury TikTok channel, balancing brand identity with varied formats, and navigate saturation by mixing roleplay, insights, and collaborative content.