TikTok Ads | TikTok Advertising by a Fortune 100 MBA
What you'll learn
- TikTok Advertising
- TikTok Marketing
- TikTok Ads
- Tik Tok Marketing
Requirements
- None
Description
Learn how to build effective TikTok ads & TikTok advertising campaigns from scratch in 2022. Get pro tips from a 12-year social media advertising veteran with an MBA from Philip Kotler's Kellogg School of Management, the #1 business school for marketing. Your instructor was a VP of Marketing for a Google accelerator startup and a Global Product Marketing & Brand Manager for Sony PlayStation. He taught college-level digital marketing and taught social media advertising for the Direct Marketing Association.
Choosing the right TikTok advertising objectives
Seeing what TikTok ads are performing very well in your industry (so you can copy them!)
TikTok targeting options and how to choose among them
Making & delivering high-performing TikTok ads
Data-driven best practices for video advertising (e.g., determining how long your video needs to be to maximize impact)
Key advertising mistakes to avoid
Optimal budget allocation for various TikTok advertising objectives
Lead generation in TikTok
App installsTikTok ads
Traffic TikTok ads
Video views TikTok ads
Conversions TikTok ads
Analysis & marketing automation for TikTok ads to optimize results
Reporting on advertising performance
Assets
This TikTok advertising course covers ads for both business-to-consumer and business-to-business marketing. This course is also relevant for startups as well as large, established companies. I'll walk you through how to adjust the advertising based on your company size and whether you're marketing to consumers or businesses.
TikTok Marketing (Tik Tok Marketing)
TikTok Ads (TikTok Advertising)
Who this course is for:
- Digital Marketing Consultants
- Advertisters
- Marketing Agencies
- Demand Generation Managers
- Performance Marketing Managers
- Marketing Managers
Instructors
- 4.4 Instructor Rating
- 25,948 Reviews
- 413,536 Students
- 33 Courses
Marketing Management Experience
• Global Product Marketing & Brand Manager for Sony PlayStation
• Vice President of Marketing for a Google accelerator startup
• Senior Product Marketing Manager for a Series-A startup
• Product Marketing Manager for a Google-backed Series-D startup
• Director of Marketing for Ironclad Games / Flame Design
• SaaS Marketing Consultant
Education
• MBA in Marketing from Northwestern University - Kellogg School of Management
• Leadership Essentials from Columbia Business School
• Bachelor of Commerce from Mount Allison University
• Master's and bachelor's business courses at BI: Norwegian Business School
• Presidential Scholar at Saint Mary's University
Academic & Volunteer Experience
• University MBA Program Advisor
• College Marketing Lecturer for Digital Marketing & Business Analytics
• Division Director and VP of Membership for Toastmasters International
• Board of Directors for a charity
- 4.4 Instructor Rating
- 15,773 Reviews
- 407,046 Students
- 23 Courses
Hello, my name is Jyra Galosmo! I am a co-instructor of Dekker Fraser. My goal is to help you easily achieve your goals and objectives, whether that means enhancing your existing skill set, gain productivity at workplace, differentiate yourself, learning the new technological skills that are required to improve your career. I am an experienced Virtual Assistant with a demonstrated history of working in the information technology and services industry. Skilled in Microsoft Word, Administration, Microsoft PowerPoint, Microsoft Outlook, and Administrative Assistance. Strong administrative professional with a 2014 focused in matric from Saint Michael's College of Laguna.
- 4.5 Instructor Rating
- 19,178 Reviews
- 366,663 Students
- 26 Courses
Hello, my name is Neelisha Singhal! I have completed my MBA from IIM Shillong.
I work with Dekker Fraser and am passionate about helping you unlock your full potential—whether it’s mastering digital strategy, improving your marketing skills, or standing out with data-driven decision-making.
With hands-on experience in consulting, HR, and marketing, I’ve led impactful projects and love making complex ideas simple, practical, and actionable!