Three Emerging Careers in Digital Business Analysis
- Interest in Business Analysis for Information Technology (IT)
- Desire to understand the different levels of Business Analysis for IT projects
- no prerequisites
The purpose of business analysis is supposedly to define a future that will allow an organization to achieve specific goals and objectives. In reality, the purpose of business analysis can be anything from mindlessly scribbling down “requirements” to predicting the future of the known universe.
Although often married to IT (Information Technology), business analysis is a fundamental business process regardless which organizational unit performs it. Because it defines the interface between people and technology, it is by nature complex. Based on experience gained in working with hundreds of organizations of various sizes world-wide, we identify distinct differences in business analysis as practiced at three levels.
In a nutshell,
- Strategic Business Analysis identifies opportunities for improvement
- Tactical Business Analysis flushes out the details of defined projects or initiatives
- Operational Business Analysis deals with the evolving daily changes in the life of any change process
These three different careers or levels of business analysis share a great deal of common techniques. As the business analyst, you need to be aware of the level at which you are working to adapt appropriate business analysis techniques to your situation for maximum returns.
In this brief overview, you will learn the differences between strategic, tactical, and operational business analysis audiences, how-to's, and results. Furthermore, the author presents his view on the future of the Business Analyst profession.
Who this course is for:
- Business Analysts
- Project Managers
- Product Owners
- Subject Matter Experts
- Managers of all levels
- Business Architects
- Anyone interested in Business Analysis for IT projects
Angela and Tom Hathaway of BA-EXPERTS (previously Hathaway & Associates, Inc. and Requirements Solutions Group, LLC) have been in business analysis and UX (User Experience) design for over 30 years. Their expertise spans information technology, methodologies, and innumerable applications in every industry for organizations from Mom-and-Pop shops to Fortune 100 companies and government agencies. In their writings and lectures they strive for enlightening while entertaining.
They have taught many thousands of students around the world and facilitated hundreds of requirements discovery sessions under a variety of acronyms (JAD, ASAP, JADr, JRP, etc). In recent years, they have focused their attention on human-machine communication, in particular how to improve the use of Chatbots.
Current and past customers include TIAA-CREF (Financial), Cathay Pacific, Emirates Airlines (Transportation), Manitoba Telecom Services (Telecommunications), Honeywell (Manufacturing), Starwood Hotels and Resorts (Hospitality), numerous government agencies, and a myriad of other organizations.
Tom and Angela's training, consulting, and mentoring efforts have saved their customers around the world millions of dollars. They can help your organization evolve and improve your conversational user interface, business analysis, and UX Design practices.