This is Strategy with Seth Godin
What you'll learn
- Understand the nature of strategy
- Learn to see and understand systems
- Create projects that make an impact
- Discover how empathy can unlock systems change
- See the game dynamics and change agents all around us
Requirements
- No experience necessary
Description
Bestselling author Seth Godin is back with a breakthrough course on strategy. Marketing isn't advertising or hype or hustle, and it begins with an understanding of the systems we seek to work with. Strategy is the ability to see how things change over time, to engage with tension, to offer audiences what they seek by bringing empathy to the work. Strategy is serious, but it uses what we know about games and scarcity and time. Learning how to talk about strategy is the first step in finding a path to make a difference.
In this workshop, you'll discover a new way to engage with the market and most of all, you'll find that the way forward doesn't have to be an endless grind. Through a series of thought-provoking lessons, real-world examples, and practical exercises, Godin will guide you in developing a strategic mindset that embraces change and leverages the power of systems thinking. You'll learn how to identify opportunities, create value for your audience, and develop resilient strategies that adapt to the ever-changing landscape. Whether you're an entrepreneur, marketer, or simply someone looking to make a positive impact, this course will equip you with the tools and insights needed to navigate complexity and create meaningful change. Join Seth Godin on this transformative journey and unlock your potential to make a difference in the world.
Who this course is for:
- Each of us has a change we'd like to see in the world. A chance to grow a business, change a policy or alter a system.
- This is for large organizations and small, freelancers and artists too. Anyone who is trying to make a change happen.
- For those that see to do work that makes an impact
Instructor
- 4.5 Instructor Rating
- 24,017 Reviews
- 84,582 Students
- 11 Courses
World-renowned entrepreneur, best-selling author, and speaker
More than 100,000 students online...
Seth is an entrepreneur, best-selling author, and speaker who knows what it takes to succeed in business and to be your own boss. In addition to launching one of the most popular blogs in the world, he has written 20 best-selling books, including The Dip, Linchpin, Purple Cow, Tribes, and What To Do When It's Your Turn (And It's Always Your Turn).
The penultimate one is called THIS IS MARKETING and it's been a #1 bestseller in its category in the USA, Italy and Korea. And out in late 2020 is THE PRACTICE. Find out more at seths.blog/ThePractice
Though renowned for his writing and speaking, Seth also founded two companies, Squidoo and Yoyodyne (acquired by Yahoo!). This real-world entrepreneurial experience is what makes him the ideal teacher for those who wish to forge their own career path.
By focusing on everything from effective marketing and leadership, to the spread of ideas and changing everything, Seth has been able to motivate and inspire countless people around the world.
In 2013, Seth was one of just three professionals inducted into the Direct Marketing Hall of Fame. In 2018, he was inducted in the plain old Marketing Hall of Fame. He might be the only person in both... Now he has joined the talented instructors on Udemy to share his wealth of knowledge and experience with those who are ready to start a freelancing career or enhance an existing one.