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This is Strategy with Seth Godin
Rating: 4.6 out of 5(348 ratings)
1,499 students

This is Strategy with Seth Godin

Make an impact with an elegant strategy, one that transforms your project with impact
Created bySeth Godin
Last updated 7/2024
English

What you'll learn

  • Understand the nature of strategy
  • Learn to see and understand systems
  • Create projects that make an impact
  • Discover how empathy can unlock systems change
  • See the game dynamics and change agents all around us

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Course content

6 sections • 47 lectures • 3h 42m total length

  • Introduction3:42

    Our introduction... let's discover what Strategy is and what it's for.

  • Elegant strategies5:28

    An elegant strategy helps us create the change we seek to make working with the systems around us.

  • Seeing games9:57

    • You don’t have to enjoy the game for it to be a game.

    • You’re playing a game whether you realize it or not.

    • The outcome of a game often has little to do with how much you want to win.

    • Everyone playing the game has a different perspective than you do.

    • Some games are easy to quit, other games are forever.

    • Not all players follow the same rules, even when playing the same game.

    • No game stays the same for long, because playing the game changes the game.

    • Short-term gains can lead to long-term losses, and vice versa.

    • Sometimes, the best way to win is to help others succeed.

    • Large games are made of smaller games, all the way down.

    • Most games are not fair.

    • The most valuable skills in one game may be useless in another.

    • If you see the game, you’ll probably play it better.

    • Your goals might not be the same as everyone else’s.

    • Some games become easier as you win, others more difficult.

    • Changing the game is often more straightforward than playing the game you’re offered.

    • Multiplayer games sometimes conceal themselves as two-player games.

    • We mistakenly spend more time figuring out how to win the game we’re in instead of choosing which game to play in the first place.

  • Talking about your strategy3:24

Requirements

  • No experience necessary

Description

Bestselling author Seth Godin is back with a breakthrough course on strategy. Marketing isn't advertising or hype or hustle, and it begins with an understanding of the systems we seek to work with. Strategy is the ability to see how things change over time, to engage with tension, to offer audiences what they seek by bringing empathy to the work. Strategy is serious, but it uses what we know about games and scarcity and time. Learning how to talk about strategy is the first step in finding a path to make a difference.


In this workshop, you'll discover a new way to engage with the market and most of all, you'll find that the way forward doesn't have to be an endless grind. Through a series of thought-provoking lessons, real-world examples, and practical exercises, Godin will guide you in developing a strategic mindset that embraces change and leverages the power of systems thinking. You'll learn how to identify opportunities, create value for your audience, and develop resilient strategies that adapt to the ever-changing landscape. Whether you're an entrepreneur, marketer, or simply someone looking to make a positive impact, this course will equip you with the tools and insights needed to navigate complexity and create meaningful change. Join Seth Godin on this transformative journey and unlock your potential to make a difference in the world.

Who this course is for:

  • Each of us has a change we'd like to see in the world. A chance to grow a business, change a policy or alter a system.
  • This is for large organizations and small, freelancers and artists too. Anyone who is trying to make a change happen.
  • For those that see to do work that makes an impact

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