Think. Paint. Sell

Learn to craft an active artist statement for resumes, bios, and catalogs that expresses evolving stories behind your practice. Explore how narratives, regional styles, and shifting interests illuminate your art.

Articulates your professional art practice by describing the skills and elements in a painting, what moves you as an artist, and the message you wish to convey to the world.

Learn to write about your art skills in simple, reader-friendly language, describing your media (watercolor, acrylics, sketches) and subjects (portraiture, landscapes, folk art, Western movements).

Learn to write your background in 50 to 60 words using bullet points: origin city, current city, education, self-taught status, two awards, two exhibitions, and newspapers or magazines.

Learn to write a painting description and title that give details to help viewers connect with your art, revealing the inspiration and message behind the work.

Identify the message your artwork conveys and write about it in simple words to help viewers connect emotionally, using relatable narratives and avoiding overly complex details.

Learn to format an artwork description by listing title, date, size, medium, and style, and decide what details to include or omit.

Take high-quality photographs of your artwork to accurately depict it, then share them via catalogs, emails, social media such as Instagram and Facebook, and your website.

Improve color accuracy by lighting your painting with natural light away from standard lamps, using daylight for photos, and avoiding direct light or shadows on acrylic surfaces.

Keep your hand steady and hold the phone in position to record a clear image when you take the photo; moving after pressing the camera button yields a blurred image.

Learn to edit photographs on a mobile phone by optimizing lighting during capture, then crop, correct lighting, and add a watermark using apps like Adobe Lightroom or Snapseed.

Use the crop tool to fix image size and remove unwanted objects, cutting out rough edges to frame the shot, then apply exposure correction.

Learn to correct lighting in artwork photos to preserve accuracy and avoid misrepresentation. Follow a step-by-step Snapseed workflow, from downloading the app to exporting the edited image.

Seek feedback by emailing senior writers, professors, and fellow artists to improve your paintings, gain new insights, and build a mailing list for exhibitions and outreach.

Learn how solo exhibitions boost sales and feedback, and how to generate footfall and media coverage using social media and email channels.

Launch a 10-day pre-event social media phase with a Facebook event page, cover image, and Canva invites, then post daily updates to engage audiences and attract local newspaper coverage.

Learn to promote and sell art on Facebook by joining art-related groups and landscape art communities, sharing posts and affiliate links to reach the right audience and sell online.

Promote and sell your artwork on Instagram by building a professional feed, using a multi-link bio, and applying 3–8 hashtags about your medium, subject, and location.