Entrepreneurial Psychology: think like an entrepreneur!
What you'll learn
- To understand the role of cognitive mechanisms in entrepreneurship
- To use cognitive heuristics and biases as entrepreneurial resources
- To understand when mental shortcuts can be beneficial in entrepreneurial thinking
- To think like an entrepreneur
- No specific experience needed
If you have the intention of starting a business, but you do not dare to do it, or if you are already an entrepreneur and you want to understand the way your mind works, this course is the right one for you!
In this course, I will tell you exactly what are the cognitive mechanisms of entrepreneurs. Their heuristics and cognitive biases, as it results from the latest studies in Entrepreneurial Psychology.
You will learn from the experiences of entrepreneurs. You will become familiar with concepts such as pattern recognition, entrepreneurial opportunity prototype, signal detection, regulatory focus, counterfactual thinking, escalating of commitment, representativeness heuristics, overconfidence, and many other ways entrepreneurs think. Some of them are important for starting a business, some of them are relevant for running a business. Some of them have beneficial effects when deciding to start a venture but they have a negative impact upon entrepreneurial success. Others are determinants for success, but with a rather inhibitory effect in the process of starting a business.
At the end of this course, you will understand when certain cognitive mechanisms are beneficial and when they are detrimental for entrepreneurs. Know all these things, and why not, you will think like an entrepreneur.
So what are you waiting for? Let's go!
Who this course is for:
- For entrepreneurs and potential entrepreneurs
Sebastian Pintea is an associate professor in one of the main universities in Europe. He has two bachelor's degrees, one in Sociology and one in Psychology, and a Ph.D. in Entrepreneurial Psychology. He followed two postdoctoral programs, one in the field of clinical psychology and the other in the field of functional genomics, biomedicine, and translational medicine. He has 20 years of experience in the academic environment, with relevant contributions for both research and teaching.