Effective Inbound Marketing with They Ask You Answer

Name: Effective Inbound Marketing with They Ask You Answer
Rating: 4.8 (77 reviews)

They Ask, You Answer is a revolutionary approach to inbound marketing to drive traffic, leads, and sales.

Created byIMPACT Plus

Last updated 8/2022

English

English [Auto],

What you'll learn

Everything you need to improve your buying process, build trust throughout it, and leverage content to power your sales process with shorter close time.
The fundamentals of They Ask, You Answer

Course content

6 sections • 32 lectures • 1h 51m total length

Course Overview2:35
In this course, you will learn the fundamentals of our framework for digital sales and marketing called They Ask, You Answer.
This course is a great fit for anyone associated with the growth of an organization, from sales, marketing, and leadership to product development and customer service — quite frankly everyone in your organization.
By the end, you’ll have a complete understanding of how buyers and the buying process have changed, and how trust is the foundation of all business. Beyond that, we’ll examine the power content can have in sales, understand the fundamentals of the perfect inbound website, and finally, how to get started, making sure you can avoid what sometimes causes this initiative to fail.
1. A Very Different Way of Looking at Business, Marketing, and Trust1:33
Explore a new approach to inbound marketing, business, and trust with they ask you answer framework, shaped by today's changing buyer.
The Origin of 'They Ask, You Answer'3:38
The Buyers Zero Moment of Truth4:50
Understand how today’s buyers decide 70 percent before contacting sales, and learn how marketing must drive revenue and align with sales to address the zero moment of truth.
We're Different4:15
Explore how trust drives buying decisions and fuels content marketing with they ask you answer, showing that trust underpins both B2B and B2C sales across various businesses.
A Revolutionary Marketing Strategy: Answer Customers' Questions2:24
Discover how they ask you answer centers on the buyer's questions, worries, and needs, and how to meet buyers where they are with their preferred formats and buying methods.
Developing Your First 100+ Blog Article Topics4:36
Brainstorm buyer questions to generate your first 100 plus blog topics, listening to sales feedback to convert real inquiries into on-site content that answers what buyers search.
The 'CarMax Effect' and How to Have a Healthy Relationship with Fear6:47
Assignment1:22
Identify customers' biggest purchasing fears, overcome them, and drive innovation using They Ask You Answer, as CarMax did to become a leading used-car seller.

Introduction1:18
The 5 Questions That Buyers Obsess Over3:53
The Big 5: Cost and Price11:59
Address cost and price on your website by explaining what drives cost, what keeps it down, and how price transparency builds trust and leads.
The Big 5: Problems5:15
Openly address the problems with fiberglass pools on your site, build trust, lead the conversation, and drive traffic and sales by becoming a trusted thought leader.
The Big 5:Versus and Comparison3:42
Harness power of versus and comparisons in inbound marketing, embracing they ask you answer, openly compare fiberglass and concrete, reveal pros and cons, and own the conversation with unbiased content.
The Big 5: Reviews and Best in Class6:03
Who Should Influence What We Say Online?4:35
Discover the triangle of influence, where the customer drives what we say online, while competition and bad fits are sidelined to build trust.
Assignment1:20

Introduction1:11
7 Benefits of Sales Teams Embracing They Ask, You Answer6:38
Discover how sales teams embracing they ask you answer elevates buyer insight, improves content production, builds a unified training manual, enables assignment selling, and shortens sales cycles through trust.
The Magic Number 302:16
Integrate content to drive buyers to read 30 pages before the initial sales call, boosting closing rates from 25% to 80% as content moves prospects down the funnel.
Content Never Sleeps4:32
Assignment2:01
Implement assignment selling by ensuring content helps the sales team with buying guides and the big five, then train and certify them to use it before, during, and after sale.

Introduction1:16
Explore how to turn they ask you answer into a company culture and analyze best and worst practices that drive success or failure.
Insourcing3:04
Insourcing leverages in-house talent and subject matter experts to create authentic, on-brand content. Empower employees to teach what they know, ensuring cost-effective, in-house content production.
Buy-in from Top to Bottom3:52
Learn to secure buy-in from top to bottom for the they ask you answer framework, enabling insourcing, content ownership, and a culture of trusted teaching that accelerates digital sales.
The Content Manager2:51
Appoint a dedicated content manager to own content production and voice, enabling an ask and answer approach that uses a recent journalist to ask buyer questions and deliver trusted answers.
Using the Right Tools2:59
Use HubSpot to measure marketing efficacy and credit revenue to each channel, from social campaigns to PPC, blogs, and videos, guiding smarter decisions.
Assignment1:28

Introduction0:50
Explore how to build an inbound website using the they ask, you answer philosophy to attract leads and align with how today’s buyers think, shop, and decide.
Real-Time Conversations1:58
Enable real-time conversations on your website through conversational marketing to answer buyers' questions instantly and convert visitors into leads.
Self-Selection Tools4:36
Leverage self selection on your website to replicate sales conversations with interactive tools. Let buyers lead the process and receive tailored recommendations, pricing, or solutions.

Requirements

No prerequisites

Description

So you’re investing in inbound marketing, but aren’t seeing the results you expected. You’re writing content, but your traffic, leads, and sales growth has been slow or non-existent. You’re not alone. Inbound marketing works, but the fact is, too many people are doing it wrong.

This course will change all that.

They Ask, You Answer is a revolutionary approach to inbound marketing that has empowered thousands of companies around the world to reach their most aggressive traffic, sales, and leads goals, and in this inspiring, high-energy course, the mind behind the framework, Marcus Sheridan, dives into what it is and how it works.

By the end of this two-hour course, you will:

Understand how modern buyers and the buying process have changed and what that means for your business
Know the right content to create to drive traffic, leads, and sales and how to get started
Learn how to use this content to speed up your sales process
Learn the elements of the perfect inbound marketing website
Understand the importance of trust in all of your inbound marketing efforts

This course is for anyone who wants to stop wasting time and money on inbound marketing tactics and agencies that don’t work. Use the proven They Ask, You Answer to elevate your brand authority and make customers want to buy from you!

Who this course is for:

All levels
Content Managers, Digital Marketers, Sales Professionals, Business Leaders

Effective Inbound Marketing with They Ask You Answer

What you'll learn

Explore related topics

Course content

Section 1: A Very Different Way of Looking at Business, Marketing, and Trust9 lectures • 32min

Section 2: 5 Blog Topics Guaranteed to Generate More Traffic, Leads, and Sales8 lectures • 38min

Section 3: The Impact of They Ask, You Answer on Sales Teams5 lectures • 17min

Section 4: How Do I Implement They Ask, You Answer?6 lectures • 16min

Section 5: The Perfect Inbound Website3 lectures • 7min

Bonus Lecture1 lecture • 2min

Requirements

Description

Who this course is for: