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Effective Inbound Marketing with They Ask You Answer
Rating: 4.7 out of 5(76 ratings)
1,852 students

Effective Inbound Marketing with They Ask You Answer

They Ask, You Answer is a revolutionary approach to inbound marketing to drive traffic, leads, and sales.
Created byIMPACT Plus
Last updated 8/2022
English

What you'll learn

  • Everything you need to improve your buying process, build trust throughout it, and leverage content to power your sales process with shorter close time.
  • The fundamentals of They Ask, You Answer

Course content

6 sections • 32 lectures • 1h 51m total length

  • Course Overview2:35

    In this course, you will learn the fundamentals of our framework for digital sales and marketing called They Ask, You Answer.

    This course is a great fit for anyone associated with the growth of an organization, from sales, marketing, and leadership to product development and customer service — quite frankly everyone in your organization.

    By the end, you’ll have a complete understanding of how buyers and the buying process have changed, and how trust is the foundation of all business. Beyond that, we’ll examine the power content can have in sales, understand the fundamentals of the perfect inbound website, and finally, how to get started, making sure you can avoid what sometimes causes this initiative to fail.

  • 1. A Very Different Way of Looking at Business, Marketing, and Trust1:33
  • The Origin of 'They Ask, You Answer'3:38
  • The Buyers Zero Moment of Truth4:50
  • We're Different4:15
  • A Revolutionary Marketing Strategy: Answer Customers' Questions2:24
  • Developing Your First 100+ Blog Article Topics4:36
  • The 'CarMax Effect' and How to Have a Healthy Relationship with Fear6:47
  • Assignment1:22

    Identify customers' biggest purchasing fears, overcome them, and drive innovation using They Ask You Answer, as CarMax did to become a leading used-car seller.

Requirements

  • No prerequisites

Description

So you’re investing in inbound marketing, but aren’t seeing the results you expected. You’re writing content, but your traffic, leads, and sales growth has been slow or non-existent. You’re not alone. Inbound marketing works, but the fact is, too many people are doing it wrong.


This course will change all that.


They Ask, You Answer is a revolutionary approach to inbound marketing that has empowered thousands of companies around the world to reach their most aggressive traffic, sales, and leads goals, and in this inspiring, high-energy course, the mind behind the framework, Marcus Sheridan, dives into what it is and how it works.


By the end of this two-hour course, you will:

  • Understand how modern buyers and the buying process have changed and what that means for your business

  • Know the right content to create to drive traffic, leads, and sales and how to get started

  • Learn how to use this content to speed up your sales process

  • Learn the elements of the perfect inbound marketing website

  • Understand the importance of trust in all of your inbound marketing efforts


This course is for anyone who wants to stop wasting time and money on inbound marketing tactics and agencies that don’t work. Use the proven They Ask, You Answer to elevate your brand authority and make customers want to buy from you!

Who this course is for:

  • All levels
  • Content Managers, Digital Marketers, Sales Professionals, Business Leaders

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