The Voice Course: UX, UI, Strategy & Design
4.0 (80 ratings)
Course Ratings are calculated from individual students’ ratings and a variety of other signals, like age of rating and reliability, to ensure that they reflect course quality fairly and accurately.
344 students enrolled

The Voice Course: UX, UI, Strategy & Design

What can your brand do with Voice Technology, Alexa Skills, and Google Actions? How can you design a Voice UX/UI?
4.0 (80 ratings)
Course Ratings are calculated from individual students’ ratings and a variety of other signals, like age of rating and reliability, to ensure that they reflect course quality fairly and accurately.
344 students enrolled
Last updated 4/2020
English
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Price: $109.99
30-Day Money-Back Guarantee
This course includes
  • 4.5 hours on-demand video
  • Full lifetime access
  • Access on mobile and TV
  • Certificate of Completion
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What you'll learn
  • Understand the importance of voice technology to brands, users and consumers
  • Learn what brands are doing with voice, Alexa, and Google Assistant
  • Find where voice UX and UI fit into your digital strategy using practical frameworks
  • Learn to design useful and delightful voice applications for your brand
  • Learn how to get senior level buy-in for voice projects and generate ROI
  • Find out what use-cases your brand should choose for a voice application
  • Discover the challenges of voice and how to overcome them
  • Gain access to hands-on experts by requesting advice or feedback on voice projects
  • Improve your discoverability on voice platforms
Requirements
  • Just a smile 😊
Description

Voice is the fastest adopted tech in history - in the home, in the car, in our ears, and on our phones. Brands want to know how they can use voice to create value for them and their customers, but where do they start and what do they need to consider?

Two experts in the field - along with guest speakers from Nestle, Audi, BBC, and more - will offer practical guidance to help create your voice strategy and voice design on platforms such as Amazon Alexa and Google Assistant.

Join our expert team by signing up now!

Who this course is for:
  • Strategists
  • Designers
  • Brand managers
  • Innovation leaders
  • UX designers
  • UI designers
  • Product managers
  • Marketing professionals
  • Innovation managers
  • Developers
  • Digital transformation managers
  • Students
Course content
Expand all 22 lectures 04:23:19
+ Introduction to Voice
4 lectures 49:20

In this video, Sina sets the scene for voice technology by presenting statistics on voice adoption and the reasons behind why voice has become so popular.

Preview 09:35

In this video, Sina explains why voice is important for brands and he gives examples of the main ways that brands around the world are using voice technology.

Why is Voice important for brands, and what are brands doing with Voice?
13:01

In this video, Sina goes through some of the main challenges with voice technology. What are the technology's limitations? How can you increase discoverability about your voice app in a screenless age? How will you generate Return on Investment?

What are the challenges with Voice? (discoverability, technology, ROI)
16:00

We speak with James of BBC, who are pioneers in the voice space. We discuss strategy, design, and future tips.

Guest Speaker: James Fletcher of BBC
10:44
+ Voice Strategy
7 lectures 53:41

In this video, Sina gives you three main considerations for developing your Voice strategy, before delving into each one and more in the following lectures in this section.

Preview 02:31

In this video, Sina focuses on involvement levels and how they relate to voice applications.

What involvement level is your product/service?
15:01

In this video, Sina focuses on where voice fits into your consumer journey, and the broader consumer experience.

Where does Voice fit into your consumer journey?
15:01

In this video, Sina explains how and why you should use your existing datasets to create a useful voice application.

Which data-sets can you use for Voice?
03:12

In this video, Sina delves into the arguments you can use to get buy-in and budgets for a voice project.

How to get buy-in or investment for a Voice project?
04:20

We speak with Martin of Audi, who are working on designing voice experiences in their vehicles that make up for the poor experience we've historically had with voice-based systems in cars! We also discuss the opportunities voice brings for brands in the car.

Guest Speaker: Martin of Audi
04:47

We speak with Greg of RAIN - the leading voice and conversational AI agency in the US. He goes through his experience working for global brands and even movies to build out their voice applications.

Guest Speaker: Greg Hedges of RAIN
08:49
+ Voice Design
9 lectures 02:19:18

In this video, Adi introduces you to the basics of voice design and why design matters.

Preview 07:31

In this video, Adi jumps into the emotional side of voice. Often a forgotten topic, but very important to consider when designing a voice application!

Emotional design
12:59

In this video, Adi helps map out a way for you to find a use-case for your voice application.

Finding use-cases for Voice
16:33

In this video, Adi explains why voice user experience (VUX) is so important for your brand and your customer.

Why is Voice UX so important?
08:59

In this video, Adi touches upon the latest and greatest examples of voice applications. This will help you figure out what good VUX and bad VUX looks/sounds like.

Examples of Voice UX
14:00

In this video, Adi will offer some of her most important design tips for voice user experience. Not to miss!

Voice UX design tips
35:14

In this video, Adi discusses the principles behind designing meaningful and useful conversations for your voice application. 

Designing conversations
27:51

We speak with Christine of Nestle, one of the leading nutrition, health, and wellness brands in the world about their work with voice.

Guest Speaker: Christine of Nestle
06:57

We speak to Jesus from Vueling, who has been working on voice experiences for his airline in the travel industry.

Guest Speaker: Jesus from Vueling Airlines
09:14
+ The Future of Voice
2 lectures 21:00

In this video, Sina and Adi get together to discuss the future of voice, how it may evolve, and how you can prepare for it as a brand and a consumer.

What will the future look like for Voice?
12:19

We speak to Lars from AMP, one of the leading audio and sound branding agencies in Europe.

Guest Speaker: Lars from AMP Sound Branding
08:41