Name: The Voice Course: UX, UI, Strategy & Design
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Created bySina Kahen, Adi Mazor Kario

Last updated 4/2020

English

What you'll learn

Understand the importance of voice technology to brands, users and consumers
Learn what brands are doing with voice, Alexa, and Google Assistant
Find where voice UX and UI fit into your digital strategy using practical frameworks
Learn to design useful and delightful voice applications for your brand
Learn how to get senior level buy-in for voice projects and generate ROI
Find out what use-cases your brand should choose for a voice application
Discover the challenges of voice and how to overcome them
Gain access to hands-on experts by requesting advice or feedback on voice projects
Improve your discoverability on voice platforms

Course content

4 sections • 22 lectures • 4h 23m total length

What is happening and why?9:35
In this video, Sina sets the scene for voice technology by presenting statistics on voice adoption and the reasons behind why voice has become so popular.
Why is Voice important for brands, and what are brands doing with Voice?13:01
In this video, Sina explains why voice is important for brands and he gives examples of the main ways that brands around the world are using voice technology.
What are the challenges with Voice? (discoverability, technology, ROI)16:00
In this video, Sina goes through some of the main challenges with voice technology. What are the technology's limitations? How can you increase discoverability about your voice app in a screenless age? How will you generate Return on Investment?
Guest Speaker: James Fletcher of BBC10:44
We speak with James of BBC, who are pioneers in the voice space. We discuss strategy, design, and future tips.

What should you consider for a Voice Strategy?2:31
In this video, Sina gives you three main considerations for developing your Voice strategy, before delving into each one and more in the following lectures in this section.
What involvement level is your product/service?15:01
In this video, Sina focuses on involvement levels and how they relate to voice applications.
Where does Voice fit into your consumer journey?15:01
In this video, Sina focuses on where voice fits into your consumer journey, and the broader consumer experience.
Which data-sets can you use for Voice?3:12
In this video, Sina explains how and why you should use your existing datasets to create a useful voice application.
How to get buy-in or investment for a Voice project?4:20
In this video, Sina delves into the arguments you can use to get buy-in and budgets for a voice project.
Guest Speaker: Martin of Audi4:47
We speak with Martin of Audi, who are working on designing voice experiences in their vehicles that make up for the poor experience we've historically had with voice-based systems in cars! We also discuss the opportunities voice brings for brands in the car.
Guest Speaker: Greg Hedges of RAIN8:49
We speak with Greg of RAIN - the leading voice and conversational AI agency in the US. He goes through his experience working for global brands and even movies to build out their voice applications.

The basics of Voice design7:31
In this video, Adi introduces you to the basics of voice design and why design matters.
Emotional design12:59
In this video, Adi jumps into the emotional side of voice. Often a forgotten topic, but very important to consider when designing a voice application!
Finding use-cases for Voice16:33
In this video, Adi helps map out a way for you to find a use-case for your voice application.
Why is Voice UX so important?8:59
In this video, Adi explains why voice user experience (VUX) is so important for your brand and your customer.
Examples of Voice UX14:00
In this video, Adi touches upon the latest and greatest examples of voice applications. This will help you figure out what good VUX and bad VUX looks/sounds like.
Voice UX design tips35:14
In this video, Adi will offer some of her most important design tips for voice user experience. Not to miss!
Designing conversations27:51
In this video, Adi discusses the principles behind designing meaningful and useful conversations for your voice application.
Guest Speaker: Christine of Nestle6:57
We speak with Christine of Nestle, one of the leading nutrition, health, and wellness brands in the world about their work with voice.
Guest Speaker: Jesus from Vueling Airlines9:14
We speak to Jesus from Vueling, who has been working on voice experiences for his airline in the travel industry.

Requirements

Just a smile 😊

Description

Voice Technology is the fastest adopted technology in history. We find it in our homes, in our cars, in our ears, on our phones, and more.

Companies and brands want to know how they can use voice technology to create value for them and their customers, but where do they start and what do they need to consider? What can we learn from the first era of voice technology to make sure we produce useful conversational experiences? How do we even go about designing for this new interface?

Two experts in the field - along with guest speakers from Nestle, Audi, BBC, and more - will offer practical guidance to help create your voice strategy and voice design on platforms such as Amazon Alexa and Google Assistant. Starting from the basics, we will jump into what the technology is and what it can do, and then gradually prepare you to take a more micro view on what needs to be done to produce a successful voice strategy which will include voice design.

Find out how to distinguish the hype from the reality, and gain confidence in working with this new technology without fear of the unknown. Join our expert team by signing up now!

Who this course is for:

Strategists
Designers
Brand managers
Innovation leaders
UX designers
UI designers
Product managers
Marketing professionals
Innovation managers
Developers
Digital transformation managers
Students

What you'll learn

Explore related topics

Course content

Introduction to Voice4 lectures • 49min

Voice Strategy7 lectures • 54min

Voice Design9 lectures • 2hr 19min

The Future of Voice2 lectures • 21min

Requirements

Description

Who this course is for: