The “O” Factor: How We Got Featured in Oprah’s 'O' Magazine

A Proven Roadmap for Standing Out, Pitching Editors, and Positioning Your Brand for Oprah’s Endorsement

Last updated 4/2025

English

What you'll learn

Identify the Key Elements of Oprah’s editorial style and values, so they apply with great pitches
Craft a Standout Pitch
Position Their Brand
How we got featured in O

3 sections • 6 lectures • 1h 7m total length

Why O Magazine Is a Big Deal10:43
Explore the influence of Oprah’s platforms.
Understand the “Oprah Effect” on brands, authors, and entrepreneurs.
Who is Susan Harrow?2:28
For the past 35 years, Susan Harrow has been the brains + heart behind Harrow Communications Inc., an elite media coaching + marketing agency based in the San Francisco Bay Area. She is also the author of the best-selling book, Sell Yourself Without Selling Your Soul®: A Woman’s Guide to Promoting Herself, Her Business, Her Product or Her Cause with Integrity & Spirit (HarperCollins) and a regular contributor to the The Huffington Post and Psychology Today.
As a media coach Susan has been featured, quoted or profiled in: The New York Times, USA Today, The Washington Post, The Boston Globe, The Chicago Tribune, The Christian Science Monitor, Inc., CNN, Advertising Age, Woman’s Day, Ladies’ Home Journal, Women’s Wear Daily, Entrepreneur, Salon Magazine, Pink, the San Francisco Chronicle, The Orlando Sentinel, and Investor’s Business Daily, and on CNBC, NPR, and national/syndicated TV and radio including the CNBC special, The Oprah Effect.

Secret #1: Perfecting Your Pitch16:55
Crafting a concise, impactful message that resonates with O’s editorial tone.
Common pitch pitfalls and how to avoid them.
Secret #2: Packaging and Positioning for Success | Secret #3: Perseverance10:47
How to present your product, service, or story so it outshines the competition.
Real-life examples of successful packaging and positioning strategies.
Seed for $7 product 7 Tips to get your business, book, product, service or cause featured in O Magazine/Quarterly – 7 stories of people who did it.
'O' Values | The 5 Topics 'O' Magazine Editors Love14:29
An inside look at what consistently catches editors’ eyes (think beauty, transformation, heartfelt stories, and more).
Examples from Susan’s clients and people she’s interviewed who have been featured in the O Magazine.

Are you ready to step into the spotlight with one of the most influential brands on the planet?

Welcome to “The ‘O’ Factor: How We Got Featured in Oprah’s Magazine and Favorite

Things.”

I’m Susan Harrow, a world-renowned media coach, martial artist, and the “go-to girl”

for getting on Oprah and into O Magazine. For over 35 years, I’ve guided CEOs, authors, and

entrepreneurs toward shining on top-tier media—from Good Morning America to The New York

Times. But one thing has remained constant: Oprah’s stamp of approval is the ultimate game-

changer for any business or brand.

In this concise yet powerful course, you’ll discover how to craft an irresistible pitch that speaks

to Oprah’s editors, learn the 5 surefire topics 'O' Magazine loves, and explore how to package,

your product, service, or story so you stand out in the sea of competition. You’ll also get insider

insights into Oprah’s 'Favorite Things' — arguably the most coveted product endorsement in the

industry. By the time you finish, you’ll know exactly what Oprah’s team looks for, how to reach

out effectively, and how to prepare for the “Oprah Effect,” which can send your sales

skyrocketing.

Follow along as you gain tips that I typically only share in my “How I Got into 'O' Magazine

System for Success” program. This course is your stepping stone—a dynamic, focused

journey that shows you what’s possible when you have the right knowledge and strategies. If

you’re serious about sharing your message with Oprah’s audience, this is your starting point!