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30-Day Money-Back Guarantee
Business Entrepreneurship Crowdfunding

The Art of Crowdfunding for Social Change

How to harness the power of storytelling & myth
Rating: 4.5 out of 54.5 (24 ratings)
118 students
Created by Ian Mackenzie
Last updated 3/2020
English
English [Auto]
30-Day Money-Back Guarantee

What you'll learn

  • How to run a successful crowdfunding campaign
  • The difference between Kickstarter & Indiegogo and other platforms
  • How to effectively harness the of myth and storytelling
  • Understanding the role memes and how to use them
  • How to build true relationship with your funders

Requirements

  • None.

Description

The Art of Crowdfunding for Social Change is a workshop for filmmakers, musicians, artists, activists, entrepreneurs, inventors, designers, lovers, and anyone who wants to make their idea, dream, or vision a reality through crowdfunding.

Taught by filmmaker & media activist Ian MacKenzie (Occupy Love, Sacred Economics, Amplify Her), he demystifies the world of crowdfunding and the specific storytelling strategies that will help you tap into the revolution.

After exploring numerous real-world examples (from 'Who Gives A Crap' to 'Taking My Parents To Burning Man'), by the end of the course, you will have the concrete story structure of your campaign and the confidence to launch. Woven between the strategy is Ian’s signature insight and heart – with the promise to leave you inspired to create a future that works for all life.

Note: This online course is based on a workshop recorded in front of a live audience.

Who this course is for:

  • Artists, activists, change-makers, and entrepreneurs who want to change the world.

Course content

9 sections • 27 lectures • 3h 54m total length

  • Welcome
    00:29
  • Preview06:13
  • Preview05:07
  • How Can I Make Money?
    05:08

  • A Short History of Crowdfunding
    03:13
  • Why Crowdfunding?
    08:11
  • Best Practices
    08:31
  • The Current State of Crowdfunding
    06:04

  • The Curious Case of Veronika Mars
    04:17
  • The Art of Asking
    14:03
  • Understanding Value
    10:19

  • The Myth Gap
    06:30
  • Of Myths and Memes
    09:17
  • Distilling Your Values
    03:31

  • Building the Foundation
    03:46
  • Case Study - Taking My Parents to Burning Man
    10:49
  • Case Study - Who Gives A Crap?
    09:29
  • Case Study - Amanda Palmer
    10:40
  • Preview01:01:49
  • Defining Your Myth
    02:08

  • Shooting the Pitch
    05:56

  • Life of a Campaign
    08:57
  • Post-Campaign
    02:00
  • Alternate Platforms - GoFundMe & Patreon
    01:27

  • Your Questions, My Answers
    20:14

  • The Space Between Stories
    05:09
  • Congratulations and What's Next?
    00:43

Instructor

Ian Mackenzie
Filmmaker & Storyteller
Ian Mackenzie
  • 4.5 Instructor Rating
  • 24 Reviews
  • 118 Students
  • 1 Course

Ian MacKenzie is a media activist and filmmaker from Vancouver. In 2010, he crowdfunded over $80K with director Velcrow Ripper for the feature documentary Occupy Love. Ian has since successfully helped raise over one million dollars with over 30+ crowdfunding projects. He is also the director Sacred Economics (2012), co-director of Amplify Her (2017), and the forthcoming Tamera: The Source Awakens (2019).

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