The Art of Crowdfunding for Social Change
4.2 (19 ratings)
Course Ratings are calculated from individual students’ ratings and a variety of other signals, like age of rating and reliability, to ensure that they reflect course quality fairly and accurately.
96 students enrolled

The Art of Crowdfunding for Social Change

How to harness the power of storytelling & myth
4.2 (19 ratings)
Course Ratings are calculated from individual students’ ratings and a variety of other signals, like age of rating and reliability, to ensure that they reflect course quality fairly and accurately.
96 students enrolled
Created by Ian Mackenzie
Last updated 3/2020
English
English [Auto]
Current price: $23.99 Original price: $34.99 Discount: 31% off
5 hours left at this price!
30-Day Money-Back Guarantee
This course includes
  • 4 hours on-demand video
  • 2 articles
  • 1 downloadable resource
  • Full lifetime access
  • Access on mobile and TV
  • Certificate of Completion
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What you'll learn
  • How to run a successful crowdfunding campaign
  • The difference between Kickstarter & Indiegogo and other platforms
  • How to effectively harness the of myth and storytelling
  • Understanding the role memes and how to use them
  • How to build true relationship with your funders
Requirements
  • None.
Description

The Art of Crowdfunding for Social Change is a workshop for filmmakers, musicians, artists, activists, entrepreneurs, inventors, designers, lovers, and anyone who wants to make their idea, dream, or vision a reality through crowdfunding.

Taught by filmmaker & media activist Ian MacKenzie (Occupy Love, Sacred Economics, Amplify Her), he demystifies the world of crowdfunding and the specific storytelling strategies that will help you tap into the revolution.

After exploring numerous real-world examples (from 'Who Gives A Crap' to 'Taking My Parents To Burning Man'), by the end of the course, you will have the concrete story structure of your campaign and the confidence to launch. Woven between the strategy is Ian’s signature insight and heart – with the promise to leave you inspired to create a future that works for all life.

Note: This online course is based on a workshop recorded in front of a live audience.

Who this course is for:
  • Artists, activists, change-makers, and entrepreneurs who want to change the world.
Course content
Expand all 27 lectures 03:54:01
+ The Overture
4 lectures 16:57

A short introduction to the course.

Welcome
00:29

Learn more about why I created this course and the journey we're about to go on.

Preview 06:13
How Can I Make Money?
05:08
+ Crowdfunding Illuminated
4 lectures 25:59
A Short History of Crowdfunding
03:13
Why Crowdfunding?
08:11
Best Practices
08:31
The Current State of Crowdfunding
06:04
+ Understanding the Gift
3 lectures 28:39
The Curious Case of Veronika Mars
04:17
The Art of Asking
14:03
Understanding Value
10:19
+ The Power of Myth
3 lectures 19:18
The Myth Gap
06:30
Of Myths and Memes
09:17
Distilling Your Values
03:31
+ Crafting Your Campaign
6 lectures 01:38:41

Build out your campaign using the attached template for guidance.

Building the Foundation
03:46
Case Study - Taking My Parents to Burning Man
10:49
Case Study - Who Gives A Crap?
09:29
Case Study - Amanda Palmer
10:40
Defining Your Myth
02:08
+ The Campaign
3 lectures 12:24
Life of a Campaign
08:57
Post-Campaign
02:00
Alternate Platforms - GoFundMe & Patreon
01:27
+ Final Thoughts
2 lectures 05:52
The Space Between Stories
05:09
Congratulations and What's Next?
00:43