THE 8 FACTORS: Gain Clarity & Grow Your Business
4.7 (403 ratings)
Course Ratings are calculated from individual students’ ratings and a variety of other signals, like age of rating and reliability, to ensure that they reflect course quality fairly and accurately.
2,821 students enrolled

THE 8 FACTORS: Gain Clarity & Grow Your Business

Learn a proven system used to start, manage and grow business, fast. Get MBA knowledge without the expensive price tag.
4.7 (403 ratings)
Course Ratings are calculated from individual students’ ratings and a variety of other signals, like age of rating and reliability, to ensure that they reflect course quality fairly and accurately.
2,821 students enrolled
Created by Michael C. Bush
Last updated 3/2015
English [Auto]
Current price: $34.99 Original price: $49.99 Discount: 30% off
5 hours left at this price!
30-Day Money-Back Guarantee
This course includes
  • 9 hours on-demand video
  • 22 downloadable resources
  • Full lifetime access
  • Access on mobile and TV
  • Certificate of Completion
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What you'll learn
  • Learn how to start, better manage, and grow your business.
  • The 8 Factors is Effective... It distills the white noise of business books, MBA theory and management rhetoric into a powerfully simple and practical program that delivers proven results.
  • The 8 Factors is Actionable... It provides entrepreneurs with a simple, repeatable, easy to understand business management methodology that can be put in practice today.
  • The 8 Factors is Personal... It facilitates the development of a growth plan based on what is happening in your business at that moment – at your preferred pace, time, and level of interactivity.
  • The blood, sweat and tears it takes to be a successful entrepreneur.

This is not your typical business management course.

The 8 Factors is a focused, easy-to-follow business management framework containing real-world solutions to small business problems.

The 8 Factors course distills the best content from business books, MBA theory, and the personal experience of over 400 successful Entrepreneurs into a practical and powerfully simple approach.

The course is most suited for the self employed solo-preneur or established small business owner looking for an uncensored approach to improving their business, while they run it.

Because we’re fully aware that two of the biggest challenges small business owners face when growing a business is "clarity & cash,” we’ve kept each video simple, direct, truthful, and concentrated on what actually works.

Whether you’re starting a business or trying to grow several, there’s a factor impacting your ability to succeed right now.

These focused video lessons, step-by-step downloadable worksheets, assessments and tools, will support you in increasing business and creating a growth plan specific to your small business. Your business, and your ability to lead it, will improve immediately!

In this course you will discover exactly how to:

  1. Learn how to start, better manage, and grow your business
  2. Go from “Cash Poor” to “Cash Rich”
  3. Get “Strategy” right the first time
  4. Attract a great team, lead and develop your people.
  5. Develop a company culture that drives personal & professional impact
  6. Improve efficiency and Get Rid of Waste
  7. Optimize Your Business & Team Structure
  8. Elevate Your Leadership

C'mon and give yourself a "kick in the business" that you can take all the way to the bank.

Testimonials from real business owners:

"When I first took the 8 Factors class 2 years ago, we had only about 5 employees and contractors. Today we have almost 20 people, and at the same time, our revenues have grown by 300 percent thanks to the 8 Factors framework."

-Nona Lim, Cook! SF

"We almost sold our brand to a big chain until we used the 8 Factors Course to remind us that our mission—to provide unique, healthy products like Artisan Nut Butters and to grow jobs— is stronger than our need to sell out. We're on target for $8 million in sales!"

-Santi Cuenca-Romero, Premier Organics

"We've grown from 35 to 78 employees in one year thanks to the 8 Factors Course. This year, we're tackling an unforeseen financial challenge by planning for best and worst case scenarios. But 8 Factors is helping us turn negative circumstances into positive opportunities."

-Tanya Scott, Ed Support Services

“The 8 Factors is powerfully simple and powerfully practical. It’s hard to argue with 8 million dollars in sales.”

-Rolando Brown, Made To Grow

Who this course is for:
  • Whether you are starting a business or trying to grow a business, The 8 Factors Business Framework is the most powerful business management tool available for today's entrepreneurs and small business owners.
Course content
Expand all 28 lectures 10:18:14
+ Mission - Vision, Mission and Values
2 lectures 12:27

The importance of defining your future vision, business mission and core values. How they interrelate, drive your business and improve your decision-making.

Preview 12:27

You can’t motivate employees and set day-to-day goals if you don’t have a clear vision of where you want to go and ways to make sure you are heading in the right direction.

Clarify Your Vision
5 pages
Mission - Vision, Mission and Values
4 questions
+ Cash - Cash Management With High or Low Profitability
4 lectures 24:25

How to use the income statement to understand your current financial situation and to assess future scenarios so you can manage through changing market conditions.

Facing The Income Statement

Like many small business people, this is the lesson you’re most interested in. It might also be the one you’re most afraid of. Maybe you’re afraid to find out you make good cupcakes or cappuccinos but you’re not making any money doing it. You’re not alone. You might be afraid of numbers or think you‘re just not good at math. I’m going to help you get over those emotions because understanding your financial picture is so important to the success of your business.

How To Preserve That Cash
5 pages

The critical difference between profit and cash and approaches to manage the different profit and cash combinations.

Cash vs. Profit

As we detailed in the last lesson, the income statement helps you plan, keep your business on track and know how to respond to changes in the business by providing an estimation of profit — the measurement of business performance that gets a great deal of people’s focus and attention. What it doesn’t tell you, and what most people don’t talk about, is what is happening with cash.

Cash vs. Profit - A Deeper Dive
5 pages
Cash - Cash Management With High or Low Profitability
8 questions
+ Strategy - Let's Do It Right Now, You Don't Need An MBA To Do It
6 lectures 33:01

The importance and benefits of choosing an operating discipline and how this one decision simplifies so many others.

Choosing An Operating Discipline

In your work with Factor 1, you clarified your vision, mission and values. You know where you’re heading and clear on your destination, but you need to figure out how you should best get there; taking into account the vehicle you’re traveling in, current and expected weather, road construction, conditions and traffic. The complicated work of trying to figure out how best to get from where you are to where you want to be is the complex work of strategy.

The 3 Operating Disciplines
4 pages

Approaches to identify and assess both visible and invisible market forces in order to make appropriate and meaningful adjustments to your strategy.

Forces That Affect Your Business

Now, we dig deeper and explore the reasons that you always feel pressure in running your business, sometimes seemingly from all directions. There are many things that impact your business strategy including a number of outside forces that exert pressure on you and your business. The better you are able to identify the source of the force and assess the strength of each of the forces, the more strategic you will become in your decision- making.

The 5 Key Industry Forces and Invisible Forces
8 pages

Identifying and capitalizing on the significant opportunities for growth that are most often overlooked or mismanaged.

Creating Growth Opportunities

With a strategic foundation established through the work on operating discipline and the forces that affect your business, we now turn our attention to identifying the path to opportunity which, as it turns out, is oftentimes right in front of you.

Growth Opportunities: Your Customers, Suppliers and People
4 pages
Strategy - You Don't Need An MBA To Do It
8 questions
+ People - Attract Them, Lead Them, Develop Them, Fire The Rest
2 lectures 14:07

Effective interviewing, evaluating and hiring; how to recognize, develop and hold on to your valuable employees and let go of those that are hurting your team and your business.

Manage Your People

If you are someone who isn’t comfortable dealing with the “people issues,” as an entrepreneur, you have no choice. You need to get comfortable being uncomfortable and focus first on getting better at hiring. Of everything we have talked about in this lesson it is the one process that will have the most significant impact on your business.

More On People Management
5 pages
People - Attract Them, Lead Them, Develop Them, Fire The Rest
7 questions
+ Culture - Develop Your Culture
3 lectures 08:49

Assessing, creating, cultivating and changing your culture to ensure it attracts, retains and supports people who execute your strategy in ways that your customers and competitors will “feel”.

Develop Your Culture

Culture’s job is to attract and keep the right people. You as the leader must realize then that people inside and outside the company are constantly evaluating whether the company is what it says it is.

Culture - A Deeper Dive
7 pages

Begin to assess the culture today. Determine some of the attitudes, values or behaviors that you may need to work to change and gain some insight into the degree to which your perception matches reality regarding your culture.

Culture Assessment Guide
4 pages
Culture - Develop Your Culture
3 questions
+ Processes - Getting Rid of Waste
2 lectures 09:55

Documenting, measuring and improving the way work gets done. Ensure your team is empowered and engaged and that you know how things happen before “know how” walks out the door.

Improve Your Processes

Processes describe how you do everything in your business from building products, hiring staff and paying suppliers to delivering a service to customers. Whether or not you have taken the time to document it, there is always a series of steps that get completed as part of everything in your business. You want to be sure you are taking the right steps to perform the work but you also want to be certain that you are doing it in a way that supports and is aligned with the other Factors.

Process Mapping
5 pages
Processes - Getting Rid of Waste
4 questions
+ Structure - Optimize Your Structure
2 lectures 08:39

How to scale beyond the founder. When to “chart” the evolution of your company, what your organizational structure communicates and how to ensure that form follows function.

Getting Work Done Through Others

Your organizational structure should enable people to work effectively in a manner that is consistent with the other Factors and be dictated by how the business needs to function to best serve the customer.

Structure - A Deeper Dive
5 pages
Structure - Optimize Your Structure
4 questions
+ Course Conclusion - Elevate Your Leadership
2 lectures 13:05

How to demonstrate leadership across all the factors as well as know what is required for you to become the leader your business needs you to be.

Elevate Your Leadership

The next step in your development as a leader is improving your ability to turn your focus inward and honestly assess your leadership strengths and weaknesses, how you are performing as a leader today and what you need to do to get better as a leader tomorrow.

Assessing Your Leadership
7 pages
Leadership - Elevate Your Leadership
2 questions
+ Classroom Sessions
5 lectures 07:09:46

Apply the lessons taught in Business Model Generation, written by Alexander Osterwalder & Yves Pignuer, into your daily 8 Factors regimen.

Business Model Generation, Review, Assessment

You've got to know when and how to make tough cash-preserving choices for your business to survive.

How To Make Cash-Preserving Tough Choices

Dig deep into how to practically apply your strategies.

Practical Applications of Strategy Creation

Real-world applications of the processes you've mapped for your business. Also learn how to effectively delegate work by managing company's your growth through your people.

Process Mapping, Managing Growth Through People

A raw look inside what leadership is really all about.