The Webinar Selling System

Execute a four-stage framework to create and market a successful webinar: plan, produce, promote, and present, ensuring engaging delivery and maximum reach.

Plan a laser-focused webinar by detailing the what, why, when, and how; identify three obstacles, define the call to action, and choose live or prerecorded delivery with slide-based presentation.

Schedule webinars on Thursdays 1–3 pm Eastern to serve a global audience, offer recordings, incentivize live attendance, and align with promotional partners to find the best time.

Master webinar production by following the four main components—introduction, teaching, bridge, and close—and the twenty three point webinar formula to ensure every piece of content leads to your offer. The lecture demonstrates applying this approach to turning a nonfiction book idea into a profitable online course, including check-ins, big promises, storytelling, taking control, and audience interaction.

Learn to structure a webinar using the webinar selling system: craft two to three content chunks, address three audience challenges, apply three shifts, and convert content into high-end online courses.

Master the webinar bridge by recapping content, asking a validating question, and presenting a fork in the road to guide viewers toward a profitable online course.

Master the webinar close by presenting your solution, outcomes and benefits, and features, establishing urgency and pricing, delivering a clear call to action, strategic question and answer, and celebratory close.

Plan a 50–75 minute webinar by pacing the introduction, content, bridge, and close, and leverage live Q&A and sales announcements to maximize conversions.

Promote your webinar with a four-step sequence: create a registration page to build your list, drive traffic, share details to signups, and send timely reminders, starting seven days out.

Design a registration page with a compelling headline, content bullets, date and time, a photo and name, a clear call to action, and a free handout incentive.

Drive traffic to your registration page with email lists and targeted ads, while avoiding overspending on pay-per-click.

Automate post-signup webinar emails that thank participants, remind them what they signed up for with opt-in bullets, confirm date and time, and share the webinar link.

Drive attendance with a structured reminder email sequence—one day before, the morning of, and 15–30 minutes before, plus a webinar recording post-event; invite questions and comments for engagement.

Test the technology and run a rehearsal to avoid glitches, show up 10–15 minutes early, rest and hydrate, and use fewer bullets with more images to engage your audience.

Share replays of webinars to incentivize live attendance, follow up with bonuses and discounts via email, announce disappearing offers, and continue delivering weekly value to your email list.

Set up a simple webinar workflow with a registration page, promotion, email follow-up, and a Keynote or PowerPoint slide deck on a platform like Instant Teleseminar or Meeting Burner.

Explore 11 content types you can present in a webinar, from one thing to case studies. Select two to three content chunks, outline the three critical steps, and use blueprints.

Uncover five reasons people won't buy in a webinar and learn to overcome objections with case studies, testimonials, urgency, and a simple system that guides buyers to action.