The Visual Sale: How to Use Video to Explode Sales

Discover how to grow your business, brand, and bottom line with video by applying proven, universal strategies that build trust across sales, marketing, and the customer experience.

Discover how to create a culture of in-house video that starts with the sales team, cuts outsourcing, and uses video to answer buyers' questions with proven actions and case studies.

Leverage video to attract prospects, build trust, and deliver exceptional customer service by mastering why video captivates audiences, fuels learning, and drives sales growth.

Learn how video explains complex ideas, builds trust, and evokes emotion. Explore the 4e's of video: educational, engaging, memorable, and emotional, to drive sales.

Discover why video dominates internet traffic and why your business must become a media company that shows, not just tells. Implement in-house video strategies for sales and marketing.

Use video to drive sales by building trust and addressing buyer questions at the bottom of the funnel, not marketing fluff.

Use the 80 percent video to answer the seven to ten common questions before the first sales call, boosting trust and shortening the sales cycle.

Use employee bio videos to build trust before first sales meetings, sharing philosophy, problems solved, and stories in email signatures and team pages so prospects see, hear, and know you.

Learn the six elements of a product service video: what it is, who it fits, when to buy, why you need it, how much it costs, and how to buy.

Explore how cost and pricing videos educate buyers with transparent bids and price ranges, revealing factors like labor, materials, and geography to build trust and grow revenue.

Create 'claims we make' videos that show, not just say, major claims like the best people, best customer service, or innovative products with clear evidence that differentiates your brand.

Identify the four common marketing challenges shaping modern video marketing: shifting priorities to inbound, digital channel diversification, increased responsibility across the customer lifecycle, and offline activities moving online.

Explore how new buyer behaviors reshape marketing roles from traditional ads to digital content. Learn to educate clients through the buying process, drive online engagement, and nurture lifelong post-sale relationships.

Use video to earn attention and reach new audiences by educating early, engaging viewers, and showing empathy through concise employee-led explanations that answer real questions.

Learn how to drive inbound traffic by using educational, video-rich content that answers audience questions and builds authentic relationships, while leveraging SEO topics and existing guides to fuel growth.

Use video to package and productize your ideas, as River Pools and Space.com show, with five styles—talking head, how-to, topical deep dive, interview, and episodic series—to build brand awareness.

River Pools dives deep with video-based thought leadership, offering an honest vinyl versus fiberglass pool comparison and a rich video library to build trust and generate inbound leads.

Create educational, audience-focused inbound marketing videos that answer key questions and offer unique insights, prioritizing value and trust over production, with a clear plan for format and length.

Discover how to use YouTube as a powerful search engine to educate your target market, build an audience, and generate leads with educational, episodic, emotional, and empathetic videos.

Use educational content on YouTube to attract viewers by researching topics and keywords and repurposing existing material. Build trust with authentic episodic video series that leverage YouTube's subscription engine.

Explore how video builds thought leadership in overhead cranes, lifting, and rigging through YouTube channels, from Mozilla's lifting and rigging series to Lucidworks' Lucid Dots and episodic formats.

Explore how brand entertainment through humorous, relatable video storytelling can cut through digital noise, drive engagement on platforms like YouTube, and expand sales for both B2B and B2C.

Follow a YouTube video checklist to set goals, build an engaging channel, and organize content with playlists, episodic series, and educational videos that drive awareness and traffic.

Expand your social reach with authentic, short-form videos that quickly engage, repurpose thought leadership content, and emphasize helpful, non-sales content to boost engagement.

Create social-first thought leadership videos tailored for social audiences boost engagement. Use talking head or episodic formats, keep under three minutes, and start strong in first five seconds across platforms.

Apply a social video checklist to grab attention in the first five seconds with movement and visuals, then tailor length, captions, and native uploads to each platform.

Learn to run effective online events, webinars, and virtual summits that generate leads, engage audiences, and maximize value through topics, speakers, formats, and on-demand content.

Lead the video marketing movement with fast forward, a multi-track virtual event that attracted thousands of registrants and generated qualified leads while building a global community.

Plan engaging webinars and virtual events by defining goals, attendee personas, topics, and speakers, then use creative formats and partnerships to generate leads and extend value with on-demand repurposing.

Video drives awareness and stays top-of-mind by clarifying what you do, showing benefits, and answering frequently asked questions through blogs, learning centers, email automation, and sales teams.

Explain what you do clearly and concisely with two-minute explainer videos on your homepage and key pages, boosting comprehension, engagement, and conversions.

Uberflip's entertaining ELI5 explainer shows how a story-driven video can simplify a complex product for a broad audience, engaging marketers and leaving viewers craving more.

Explainer videos deliver essential information in two to three minutes, enabling a friction-free, on-demand demo experience that converts interest without an immediate sales call.

Learn how Marketo uses an interactive product tour and on-demand demo videos to boost website conversions by 1,103%, track engagement, and qualify leads for faster sales.

Explore how a pricing page video builds trust by transparently explaining cost drivers, value, and market comparisons.

Address visitor concerns on landing pages with an authentic short video beside the form to build trust, transparency, and boost conversions. Explain what happens after submission.

Build automated nurturing sequences with personalized content based on user behavior and dynamic rules, using videos, podcasts, images, and interviews to educate buyers, re-engage prospects, and grow brand awareness.

Explore how to leverage creative video in email marketing to boost click through and conversions, from thought leadership clips to tailored nurture videos linked to landing pages.

Elevate email marketing by testing creative subject lines and video thumbnails to boost open, click-through, and conversion rates from video in emails.

Tell the customer's problem story with video to show how your new offering solves it. Create promotional and educational videos, teasers, and companion assets to maximize reach and lead generation.

Glen drives a four-part educational video series that educates buyers on job order contracting, generating over 20 million qualified leads and $6 million in revenue.

Use video in lead generation campaigns to engage targeted audiences and drive actions, including registrations, with personalized, memorable videos that boosted engagement and the click through rate by over 800%.

Leverage personalized video and visual storytelling to boost yield and enrollment through outbound communications, as Loyola University Maryland uses a CRM-driven outreach with personalized thumbnails and a landing page.

Leverage video content to power key campaigns and launches, articulating pain points and showing benefits. Transform ebooks, guides, and reports into engaging video series for lead generation and broader reach.

Create video based customer stories that turn testimonials into relatable, emotionally resonant narratives by planning, interviewing, filming on-site, and editing to a concise 3–4 minute story.

Bring customer stories to life with creative, authentic videos beyond testimonials, and use them at every stage of the buyer's journey to build trust and emotional connection across social media.

Use video to turn customer stories into emotional, relatable narratives that boost sales. Plan, interview two perspectives, and film with lighting and audio to craft a 3–4 minute hero story.

Use video to drive adoption and turn customers into fans by shaping positive sentiment and an industry-leading NPS, with every part of the business elevating the customer experience.

Accelerate onboarding and user adoption with on-demand video that educates, builds trust, and scales short micro demos and customizable playlists for the first 30 days.

Use short, friendly videos to drive adoption and utilization of key product features, boost retention, and uncover upsell opportunities by educating customers and humanizing your brand.

Turn customers into raving fans by using authentic video to introduce team members, create micro demos, and share personal stories that humanize your brand and drive advocacy, reviews, and referrals.

Axonify transforms customer engagement with video across onboarding and training. Drive feature adoption and renewals with automated nurtures, release notes, and personalized videos.

Leverage video to build personal customer relationships at scale. Use onboarding videos, on-demand content, and shorts to drive adoption, retention, and humanize your brand with culture based content.

Prioritize video marketing by focusing on content that delivers immediate impact on customers and revenue, addressing buyer journey gaps with video across inbound marketing, social media, YouTube, and your blog.

Hire a dedicated in-house videographer who understands the what, how, and why of video, and communicates on camera, and will drive sales and marketing impact as the role becomes essential.

Identify the videographer's traits that drive culture fit, ownership of the production process, self-starting ability, and receptiveness to feedback, with a lifelong learning mindset to improve content.

Assign a two-to-three-minute explainer video to candidates in the interview process to assess video skills, time management, on-camera presence, and creativity, following guidelines with a script or storyboard.

Drive sales with team buy-in on video by adopting three on-camera rules - don't stop, the three-second smile, and practice to build a culture of confident, effective video communication.

Avoid scripts in video sales; let experts speak naturally on camera, using outlines if needed, because authentic, human delivery builds trust and showcases expertise.

Train your team in on-camera performance with a one-day video training, embrace the messy learning curve, and humanize your business through a culture of video.

Explore virtual selling, the future of sales, using video conferencing to engage prospects and apply universal best practices for effective virtual selling.

Practice on-camera video performance by applying the three rules—don't stop, do it again, and a three-second smile—to turn not good on camera into a confident property marketing presenter.