The Unrevealed secrets of the perfect HTML newsletter
What you'll learn
- Develop an HTML email Skeleton or Template
- Develop an HTML newsletter
- Test and Validate an HTML email
- Recognize and fix the email client and web client issues in HTML emails
- Develop responsive HTML emails
- Develop responsive tables in HTML emails
Requirements
- Understand HTML
- Understand CSS
- Understand Responsive Web Design
Description
In my career as software architect and software developer I have noticed that any time our customers asked us to prepare and develop HTML newsletters we encountered many problems.
Developing an HTML email is not the same as developing a web page.
Moreover the available documentation is not complete. In fact your emails have to be displayed on several email clients and each of them introduced styles or elements to your HTML emails and even strip out some of your settings.
It is hard to cover all these issues and be perfect on any email client. Moreover there are always new versions which is impossible to monitor.
There are some solutions and recommendations provided by the main email marketing tools but you will always need to rely on someone else and on their templates and schemes. But sometimes you need to be different and satisfy the requests of your customers.
In this course I will give you the guidelines and recommendations to develop the perfect HTML email.
We will be together an example based on a skeleton which we will build at the very beginning and step by step we will set it to fix the issues of the mail email cliens (e.g. Gmail, Yahoo! Mail, MS Outlook etc.).
I will show you how to make your HTML email responsive and what to do when the email clients ignore your responsive settings.
At the end you will be able to develop your own templates and HTML emails.
Who this course is for:
- Who has a basic knowledge of HTML and CSS
- Who wants to do email marketing campigns
- Who has to develop HTML emails for his/her clients
Instructors
- 4.1 Instructor Rating
- 2,885 Reviews
- 57,932 Students
- 29 Courses
I have 30+ years experience in IT project management, software development and software architecture.
I have led several teams of software developers as project manager, quality manager and as team leader in different companies and different countries in sectors e.g. telecommunication, research & development, travel business, Internet marketing and Internet business, consultancy and services.
I have been responsible to collect the requirements of projects, applications and processes, design the databases and specify the final objects.
During my career I have accumulated a lot of experiences dealing with processes of any kind and the need to define the tools to manage them and collect the information.
Most of my tools have been written in VB, VBA, C++, C#, Java, PHP, Javascript using databases e.g. Informix, Postgres, Oracle and MySql.
I have organized all my experiences in courses which are not only a list of functions and methods but contain also my practical experiences and considerations about how to cope with the different situations and which solutions to suggest.
- 4.1 Instructor Rating
- 2,738 Reviews
- 43,408 Students
- 28 Courses
I have 10+ years experience in video creation and online training.
I have created several videos and tutorial about how to create an online business and how to sell online as a reseller.
I am now specializing in creating course about IT projects and companies.
I have organized all my experiences in courses which are not only a list of functions and methods but contain also my practical experiences and considerations about how to cope with the different situations and which solutions to suggest.