TikTok Marketing: The Ultimate Guide for Beginners
4.2 (28 ratings)
Course Ratings are calculated from individual students’ ratings and a variety of other signals, like age of rating and reliability, to ensure that they reflect course quality fairly and accurately.
663 students enrolled

TikTok Marketing: The Ultimate Guide for Beginners

Create viral content, attract targeted followers, grow your brand & generate sales for your business using TikTok
4.2 (28 ratings)
Course Ratings are calculated from individual students’ ratings and a variety of other signals, like age of rating and reliability, to ensure that they reflect course quality fairly and accurately.
663 students enrolled
Created by Janosch Herrmann
Last updated 2/2020
English [Auto]
Current price: $113.99 Original price: $189.99 Discount: 40% off
17 hours left at this price!
30-Day Money-Back Guarantee
This course includes
  • 2.5 hours on-demand video
  • 1 downloadable resource
  • Full lifetime access
  • Access on mobile and TV
  • Certificate of Completion
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What you'll learn
  • How to navigate the TikTok platform & how its algorithm works
  • How to set up & optimize your profile for maximum exposure
  • How to create viral content without expensive camera equipment & professional video editing skills
  • How already successful influencers & brands are using TikTok to their benefit
  • How you can build a community full of genuine fans on TikTok
  • How you can monetize your TikTok following
  • Internet connection & a smartphone
  • The TikTok app

The complete Masterclass for TikTok Marketing in 2020!

In this course you will learn everything that you need to know to grow your following, create a community and make money on TikTok. We are Janosch & Nils from BraveArt Media, a german social media marketing agency that works with big companies and personal brands on their social media strategies. This course is the essence of what we learned in the last months by managing multiple TikTok accounts and experimenting with the app.

TikTok: Your chance to break through the crowded social media landscape of 2020

TikTok is the ultimate chance if you are trying to grow your company and brand in 2020! Imagine you started posting on Instagram in 2013… that’s exactly what it’s like to start on TikTok today! I do not use this lightly, but this really is a chance that you probably get once in a lifetime.

The complete curriculum for TikTok marketing

This course will teach you everything there is about TikTok marketing right now. You will learn:

  • How the TikTok platform and its algorithm works

  • How you can create viral content without professional equipment

  • What content formats work best on TikTok

  • How you can leverage promotions & influencer marketing for even faster growth

  • How you can monetize your following to drive value for your brand

  • How already successful influencers and brands are using the app

The ultimate resource for TikTok marketing

This course will teach you everything that you need to know. Besides that, the course comes with several other really nice benefits:

  • Always up-to-date: If there are any major changes or updates, you can be sure that we add new content to the course accordingly, so you will only have to buy the course once and you will get free updates for infinity :)

  • Extra templates & checklists: With the videos

  • We will answer all of your questions in our students-only Q&A forum

The best time to post on TikTok was yesterday… so start now!

This is your chance to get ahead of your competition! Even many of the huge brands haven’t started posting on TikTok yet, so this is the best chance that you will get to kickstart your company’s social media presence, dominate your niche and drive sales for your company.

Looking forward to seeing you on the other side :)



Who this course is for:
  • Small businesses & entrepreneurs
  • Social media marketers
  • Agencies looking to expand their service offering
  • Influencers & those who are planning on becoming one
Course content
Expand all 32 lectures 02:43:01
+ Introduction
1 lecture 08:32

In this video, you will get a brief overview about what is going to happen in the course. We'll talk about where TikTok came from, why it's so popular right now and much more :)

Preview 08:32
+ The TikTok platform
4 lectures 31:49

Now, I will walk you through the TikTok account setup process. That way, we can jump right into TikTok marketing in the next videos :)

Preview 03:44

In this video, I'll take you through the TikTok app and show you all that there's to it. You will get a good overview of how the TikTok app works and what features it offers.

App walkthrough

The "For You" page is the most important part of TikTok. It's where videos can go completely viral or flop miserably. In this video, we'll look at how this page & the TikTok algorithm works.

The article mentioned in the video: https://medium.com/@henryhienton/how-to-crack-the-tiktok-algorithm-to-create-viral-videos

The mentioned podcast: https://www.youtube.com/watch?v=6GbYd7QNa4w

The "For You" page & the TikTok algorithm

Now, we'll take a closer look at TikTok's user base. Who uses the app? How are they using it? These are some of the questions that we'll cover in this video. Afterwards you will know about TikTok users and what makes them tick (no pun intended).

All our sources for this video:

  • https://sensortower.com/blog/tiktok-downloads-1-5-billion

  • https://influencermarketinghub.com/tiktok-statistics/

  • https://wallaroomedia.com/blog/social-media/tiktok-statistics/

  • https://www.businessofapps.com/data/tik-tok-statistics/

  • https://mediakix.com/blog/top-tik-tok-statistics-demographics/

  • https://blog.hubspot.com/marketing/tiktok-stats

  • https://digiday.com/marketing/pitch-deck-how-tiktok-is-courting-u-s-ad-agencies/

  • https://www.oberlo.com/blog/tiktok-statistics

  • https://www.cnbc.com/2018/09/19/short-video-apps-like-douyin-tiktok-are-dominating-chinese-screens.html

User groups & user behaviour
+ Content on TikTok
5 lectures 33:28

In this video, we are going to set goals for you on TikTok & we will identify your target audience on the platform. After this video you will know who your target audience is and how you can reach them on TikTok

The mentioned tool for creating your buyer persona: https://www.hubspot.com/make-my-persona

Pat Flynn's book as mentioned in the video: https://www.smartpassiveincome.com/resources/#books

Preview 05:57

In this video you will learn how you can optimize your TikTok profile in order to gain more followers on the platform. Afterwards, you will know how the perfect TikTok profile looks like.

Optimizing your TikTok profile

In this video, you will get to know all the different content formats, so that you can make use of them for your own content.

All the different content formats on TikTok

In this video, we'll cover some of the strategies you can use to optimize your TikTok content to make your chances of creating viral content much higher.

How to create viral content on TikTok

Now, I'll walk you through the TikTok analytics and how you might use them to optimize your content on TikTok. You'll learn how you can make use of your own analytics as well.

Analysis & content optimization
+ Content production
6 lectures 23:13

In this video you will learn some of the important things to look out for when creating your first TikTok video. We'll talk about what's necessary and what you don't need to get started.

Things to look out for when creating content for TikTok

Finding good content ideas regularly can get hard, especially if you are creating content for the first time. This lecture will teach you some of the strategies you can use to consistently come up with really good content ideas.

Pat Flynn's book as mentioned in the video: https://www.smartpassiveincome.com/resources/#books

The creative process: Finding good content ideas consistently

Now, we'll go through TikTok's filming tools. I will show you exactly how you can film your own content using only the TikTok app and your smartphone.

Filming your videos with TikTok

Now that you have filmed your first own TikTok video, it's time to edit & publish your video. In this lecture, I'll go through the options you have to edit your video within TikTok, adding effects, text & much more.

Editing & optimizing your videos with TikTok

For some inspiration, my girlfriend Anna (@annasjournal) will teach you, how she creates TikTok videos for her bullet journaling account.

Preview 01:31

Even though TikTok content can be quite easy to produce, sometimes it's really handy to have a plan to follow. In this video you will learn, how you can plan out your TikTok content in advance to avoid stress and to save time.

Creating a content plan for better organisation & more productivity
+ The best strategies for organic growth on TikTok
4 lectures 16:59

Hashtags are an important part of TikTok. In this lecture you will learn everything there is to know about TikTok hashtags, so that you can use them to gain more reach on the platform.

#inmydenim challenge case study: https://ads.tiktok.com/homepage/inspiration/7

Everything you need to know about hashtags on TikTok

Collaborations are all over social media. Learn how you can use them to grow your following on TikTok and to build a community full of genuine fans.

Collaborations with other creators on TikTok

Giveaways can give you a huge growth boost on any social media platform. We'll take a look at how you might be able to use them for your TikTok growth and we'll cover some of the things that you should consider before starting your giveaway. After the video, you're set to create viral giveaways on TikTok that grow your following massively.

Giveaways on TikTok

Community is everything! This lecture is all about community building. We'll cover some of the things that help you build up a community full of genuine fans.

Community interaction
+ The best strategies for paid growth on TikTok
3 lectures 11:55

In this video we'll take a closer look at shoutouts & paid promotions on TikTok. You will learn, what you should look out for when approaching influencers, the different creative ways of doing a paid promotion and much more.

Tool for cost calculation:

  • https://influencermarketinghub.com/tiktok-money-calculator/

Influencer marketing platforms:

  • https://neoreach.com/

  • https://www.upfluence.com/

  • https://creatormarketplace.tiktok.com/

Shoutouts & paid promotions

In this video, I will give you an overview on the different TikTok Ad formats and what they are useful for. Also, we'll talk about the TikTok creator marketplace.

Some of the resources, if you want to learn more about TikTok Ads & the TikTok Creator Marketplace:

  • https://ads.tiktok.com/homepage/

  • https://ads.tiktok.com/help/

  • https://creatormarketplace.tiktok.com/

  • https://creatormarketplace.tiktok.com/faq

TikTok Ads & the TikTok Creator Marketplace

In this lecture you will learn what an advertising campaign on TikTok is, how big companies are using them successfully and what you can learn from them to create viral challenges without big budgets.

Advertising campaigns
+ Monetizing your TikTok account
3 lectures 10:00

In this video, we'll talk about the current situation with monetization on TikTok. You'll learn, how you can best make use of your big TikTok following & how you can monetize your account.

Monetization situation

TikTok gives you the great opportunity to reach much more people than you could dream of on Instagram & Co. This video covers how you can translate your TikTok following to other platforms in order to grow on all social media platforms.

Using TikTok for cross-platform growth

In this lecture we will cover how you can earn money on TikTok as an influencer. You will learn everything that you need to know to get your first sponsored post & earn your first money on TikTok.

Earning money as an influencer
+ Case Studies: How successful brands & influencers are using TikTok
4 lectures 22:27

In this lecture, we'll take an in-depth look at my girlfriend's TikTok account (@annasjournal). You will learn, how you was able to grow her TikTok following to more than 18k followers after just 6 weeks on the platform, why some of her videos went really viral (gaining hundreds of thousands of views), how we used her analytics to optimize her posts & much more.

@annasjournal: More than 18k followers in less than 6 weeks on TikTok

Now, we'll take a look at some of the big brands that are using TikTok successfully for their marketing. In this video we'll take a look at Gymshark (the fitness clothing brand that grew to more than $300 million revenue in the last 7 years because of great social media marketing).

You will learn why they are always amongst the first companies to get started on upcoming social media platforms, what makes them so successful and how they outsource most of their content.

@gymshark: Huge success through early adoption & great influencer marketing

The Washington Post is one of the world's most renowned newspapers. In this case study we'll take a look at their TikTok profile discovering how they've become so successful, why they are using personal branding and why they barely talk about their newspaper in their content.

@washingtonpost: Getting rid of a sophisticated & boring image

Netflix is one of the biggest companies in the world. In this video, we'll find out what makes their TikTok content so successful and how they adapt their marketing strategies to different social media platforms in order to perfectly address different parts of their audience.

@netflix: Standing out by producing high-quality content
+ The future of TikTok
2 lectures 04:38

In this lecture, we'll take a look at how TikTok's future might look like. You will learn, how TikTok is different from its Chinese sister platform Douyin, how Instagram & Facebook are trying to gain back market share from TikTok, what I think TikTok might look like in the future & much more.

Preview 04:04

Thanks so much for watching to the end! I really appreciate it & I hope this course helped you with your TikTok account growth.

If you have any questions, feel free to post them to the Q&A section. Alternatively you can just contact me directly.

If the course was helpful to you, I would really appreciate a good review on Udemy. This helps us out massively :)

Outro: Thanks for watching to the end!