The Ultimate Beginners Marketing Management Course

Name: The Ultimate Beginners Marketing Management Course
Rating: 4.4 (189 reviews)

The Only Course You Need to Fundamentally Understand Marketing Strategy and Marketing Management.

Last updated 7/2018

English

What you'll learn

7 sections • 27 lectures • 2h 7m total length

Lecture 1 - Introduction2:36
In this lecture, you will learn about your instructor and what the course will cover.

Lecture 2 - Intro1:14
This lecture will give you an overview of what will be covered in this section.
Lecture 3 - The Marketing Process5:42
In this lecture, you will learn about the marketing process and how to apply it in the world.
Lecture 4 - Comparing Orientations3:33
In this lecture, you will learn about the characteristics of a marketing orientation.
Lecture 5 - Disconfirmation Paradigm3:25
In this lecture, you will learn an essential mind-frame that is needed to succeed at marketing.
Lecture 6 - Summary of Section1:10
This lecture will summarise the critical lessons learnt in this section.
Section 2 - Quiz

Lecture 8 - Intro0:56
This lecture introduces the topics that will teach you how to market.
Lecture 9 - The Marketing Mix4:24
This lecture teaches you about the various marketing mixes and their characteristics.
Lecture 10 - The Promotion/Communication Mix5:34
This lecture focuses on the Communication Mix as it is a major player in achieving your marketing objective.
Lecture 11 - Advertising10:26
This lecture looks at the different types of advertising and when it is most effective to use them.
Lecture 12 - Marketing Channels6:33
This lecture teaches you the various marketing channels that exist.
Lecture 13 - Summary of Section1:10
This lecture summarises the essential lessons you've learnt in this section.
Section 4 - Quiz

Lecture 14 - Intro1:36
This lecture introduces you to the topics you will learn to develop amazing offerings.
Lecture 15 - Levels of Products and Services4:40
This lecture teaches you the characteristics of a good product/service.
Lecture 16 - The Product Life Cycle (PLC)11:20
In this lecture, you will learn about the Product Life Cycle and how to use it to your advantage.
Lecture 17 - New-Product Development10:38
This lecture teaches you how to develop a new product.
Lecture 18 - The Consumer Decision-Making Process3:18
In this lecture, you will learn about the journey a consumer takes when they decide to make a purchase.
Lecture 19 - Summary of Section2:09
This lecture will summarise all the essential lessons you learned in this section.
Section 5 - Quiz

Intro1:21
This lecture will introduce you to the topics you will learn on your quest to making your environment work for you.
The Marketing Environment6:12
This lecture looks at the different environments that you will use to achieve your marketing goals.
Competition Basics12:00
This lecture will teach you the basics about competition.
Analysing Competition8:27
In this lecture, you will learn how to analyse your competitor in order to make achievable objectives.
Market Research2:04
In this lecture, you will learn the process of researching a market.
How to Use Google to Conduct Quick Market Research12:45
This lecture will teach you how to research a market using the internet and a few online tools.
Summary of Section1:29
This lecture will summarise the essential lessons you learned in this section.
Section 6 - Quiz

You should be willing to reflect about the real-world implications of the lectures.
You should be able to use a PC at beginner level.

Hi there

Welcome to The Ultimate Beginners Marketing Management Course.

This course is designed for you to be able to answer fundamental questions about marketing, such as:

After taking this course, you will have the knowledge to answer those questions because this course has:

Specialised lectures to address those fundamental questions
It has an assignment that turns theory into practice
There is a summary after each section in an easy to read pdf
It also has quizzes after each section of the course
It has a FREE eBook containing all the information in the course
And there is a final exam that you can take regularly to help you retain all the information you learned in the course.

So, if you like what you hearing, go ahead and start The Ultimate Beginners Marketing Management Course, and I’ll see you inside!