The Ultimate Landing Page Design & Conversion Rate Course

Name: The Ultimate Landing Page Design & Conversion Rate Course
Rating: 4.3 (15 reviews)

Increase your landing page conversions by 300% with the same techniques the top brands in the world are using!

Created byDaniel Lambert

Last updated 6/2020

English

What you'll learn

Effective Landing Page Design
How to build High-Converting Landing Pages
How to A/B Test Your Landing Pages
How to Implement Marketing Automation with Your Landing Pages to Increase Conversions
How to Build Your Subscriber List
How to Track Landing Page Traffic Using Google Analytics
How to Wireframe, Prototype, and Build a Landing Page
How to Add Web Chat to Your Landing Pages

Course content

4 sections • 20 lectures • 2h 7m total length

Course Welcome Video1:04
Learn to build high converting landing pages that grow your subscriber base and revenue. Master types of landing pages, Google Analytics integration, insta page landing page software, and mobile optimization.
The 2 Types of Landing Pages5:39
The Critical Components of a Landing Pages9:32

What is a Wireframe?3:48
Begin with inspiration and wireframing to define landing page look, video header, navigation, social proof, and structure before design and build, using click funnels, landing kit, and drift as references.
How to Create a Wireframe2:11
Learn to create a landing-page wireframe by outlining navigation, header, social proof, imagery, and copy, then prototype and build the page.
What is a Prototype?3:06
Understand prototyping as turning hand-drawn wireframes into a non-functional digital mockup, refine fonts and layout, and compare tools like Sketch to finalize a landing page design.
Using Sketch to Create a Prototype8:58
Finalizing Your Prototype2:28
Finalize a near-complete landing page prototype in sketch, refine sections and header, and connect a Mailchimp form to capture emails for a free two-video sequence guiding toward Udemy purchase.

Signing Up for Leadpages4:30
Sign up for Leadpages, compare pricing, start a 14-day free trial, enter your payment details, choose a subdomain, and build a landing page to generate leads for your course.
Leadpages Setup and Run-through12:09
Learn how to navigate Leadpages, set up accounts, build landing pages from scratch with sections, rows, columns, and widgets, and deploy conversion tools and branding for optimized pages.
Building Landing Part #1 - Header Section9:54
Build the header section of a landing page with a two-column layout featuring logo, navigation, a call-to-action button, and a video embed, ensuring white text and responsive previews.
Building Landing Part #2 - Social Proof7:47
Builds a three-column social proof section featuring a bold headline, a centered subhead, and three proof points like 20k+ minutes watched and over 100 million in pipeline generated.
Building Landing Part #3 - Pain Points12:34
Design and optimize the points section of a landing page by structuring four pain-point blocks with headlines, subheads, left-right image-text layouts, spacing, and watch for free cta to boost conversions.
Building Landing Part #4 - Form8:32
build a three-column form section with a countdown and 24-hour offer for two videos, collecting first name, last name, and email, plus email integrations and follow-up sequencing, seo, and analytics.
Building Landing Part #5 - Horizontal Background Image3:03
Build a horizontal background image for a landing page with a canvas slice and color options, then preview on desktop, tablet, and mobile; hover box is explored in upcoming content.
Building Landing Part #6 - CSS (Optional)5:57
Explore optional CSS styling with custom CSX to shape a one-to-one landing page, publish instantly, and add smooth scrolling, tracking, analytics, and future A/B testing.

Landing Page Extras Part #1 - SEO Optimization7:25
Landing Page Extras Part #2 - Google Analytics5:48
Landing Page Extras Part #3 - Drift Chat5:07
Set up Drift chat on your landing page by signing up, configuring a greeting, and inserting the Drift code with Google Tag Manager, then verify it appears on all pages.
Landing Page Extras Part #4 - MailChimp Email Integration8:12
Learn how to connect a landing page form to MailChimp, map fields, and create a hidden segment field to trigger targeted follow-up emails that promote the full course.

Requirements

No previous coding skills required
In a few videos we will sign up for free trials with Landing Page software and Email Marketing software. These are free trials, but you will need to create accounts during those sessions.

Description

***The Only Landing Page Course You'll Ever Need***

This all-in-one course will teach you how to build beautiful landing pages with the same technologies and methodologies that the top brands in the world use!

By the end of this course you will be able to build landing pages that convert 3X higher than average without writing a single line of code.

Who this course if for:

Digital Marketers
Entrepreneurs
Website Owners
Business Owners
Designers
Ecommerce Managers
Social Media Managers
Students
Web Designers and Developers

In this course you will learn:

Effective Landing Page Design
How to build High-Converting Landing Pages
How to A/B Test Your Landing Pages
How to Implement Marketing Automation with Your Landing Pages to Increase Conversions
How to Build Your Subscriber List
How to Track Landing Page Traffic Using Google Analytics
How to Wireframe, Prototype, and Build a Landing Page
How to Add Web Chat to Your Landing Pages
No previous coding skills required

You Will Receive

Lifetime access to this course. I will continue to add to this course as time goes on!
My personal contact information for questions and concerns throughout your marketing journey
30 day, money back guarantee

Who this course is for:

This course is meant for marketers and entrepreneurs who want to increase their likelihood of success with digital marketing. Anyone who wants to increase conversion rates with more effective landing pages and marketing follow-up should take this course.

The Ultimate Landing Page Design & Conversion Rate Course

What you'll learn

Explore related topics

Course content

Introduction and Landing Page Fundamentals3 lectures • 16min

Wireframing, Designing, and Prototyping5 lectures • 21min

Designing and Building a Landing Page Step by Step in Leadpages8 lectures • 1hr 4min

SEO Optimization, Google Analytics, Chat and More4 lectures • 27min

Requirements

Description

Who this course is for: