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The Ultimate Guide to Personal Branding in the Gaming Space
Rating: 4.0 out of 5(41 ratings)
281 students

The Ultimate Guide to Personal Branding in the Gaming Space

Build your personal brand through social media and networking to obtain sponsorship or a career in the gaming industry.
Last updated 7/2018
English

What you'll learn

  • Grow your own personal brand.
  • Get sponsorship for your stream.
  • Build a network within the gaming industry.
  • Use social media to promote you and your brand.
  • Gain deeper understanding of the gaming industry beyond the games themselves.

Course content

7 sections36 lectures2h 12m total length
  • Introduction2:11
  • Navigating This Course2:57

Requirements

  • Familiarity with gaming or eSports in general on PC, consoles, or mobile.
  • Knowledge of social media: Twitter, Instagram, Facebook, etc.
  • Basic understanding of streaming: Twitch, Mixer, etc.

Description

If you are a competitive player or streamer in the gaming industry, chances are one of your ultimate goals is to be sponsored by a well-known, brand name company like Corsair, Razer, etc.  If you are wondering how to obtain a sponsorship or just looking to see how you can get more involved in the gaming space, you are in the right place!

In this Personal Branding course, you will learn what it takes to get a sponsorship as well as a deeper understanding of how the gaming industry works, and how to market yourself within it. In addition, you will also learn career paths within the industry. The topics we'll cover in this course are:

• Basic Personal Branding
            • Discovering Yourself
            • Researching Competitors
            • Building Your Brand
• Importance of Social Media Presence
            • Twitter, Facebook, Reddit
            • Discord
• Gaming Industry / Networking
            • Attending Events
            • Networking Online
            • Joining a Community
• Obtaining Sponsorship
            • Basic Dos / Don’ts
            • Approaching a Sponsor
• Career Opportunities
            • Types of Jobs
            • Resume Building

Jonas “CM_Valgard” Schurmann, has been working in the gaming industry for over 6 years with extensive experience as a marketer, sponsorship manager, and community manger. Jonas currently work as a community manager for MSI, one of the most well-known PC companies in the gaming industry. In the past, he has worked for other gaming companies like Game Forge and Gigabyte. Throughout Jonas’ 6 years of experience, he has given streamers, gamers, and eSports players a handful of sponsorships. However, Jonas has also rejected many applicants. Jonas will share with you what sponsors look for so you can increase your chances of getting your dream sponsorship.

If you want to obtain sponsorship or further your career in the gaming industry, we'll give you all the information you need to successfully build your brand and network yourself. Enroll today!

Who this course is for:

  • Individuals who are looking to grow their brand within the gaming or streaming industry.
  • Individuals who want to learn how to get sponsored by brands and what sponsors are looking for.