Udemy
  •  
  •  
  •  
  •  
  •  
  •  
  •  
  •  
  •  
  •  
  •  
  •  
  •  
Development
Web Development Data Science Mobile Development Programming Languages Game Development Database Design & Development Software Testing Software Engineering Development Tools No-Code Development
Business
Entrepreneurship Communications Management Sales Business Strategy Operations Project Management Business Law Business Analytics & Intelligence Human Resources Industry E-Commerce Media Real Estate Other Business
Finance & Accounting
Accounting & Bookkeeping Compliance Cryptocurrency & Blockchain Economics Finance Finance Cert & Exam Prep Financial Modeling & Analysis Investing & Trading Money Management Tools Taxes Other Finance & Accounting
IT & Software
IT Certification Network & Security Hardware Operating Systems Other IT & Software
Office Productivity
Microsoft Apple Google SAP Oracle Other Office Productivity
Personal Development
Personal Transformation Personal Productivity Leadership Career Development Parenting & Relationships Happiness Esoteric Practices Religion & Spirituality Personal Brand Building Creativity Influence Self Esteem & Confidence Stress Management Memory & Study Skills Motivation Other Personal Development
Design
Web Design Graphic Design & Illustration Design Tools User Experience Design Game Design Design Thinking 3D & Animation Fashion Design Architectural Design Interior Design Other Design
Marketing
Digital Marketing Search Engine Optimization Social Media Marketing Branding Marketing Fundamentals Marketing Analytics & Automation Public Relations Advertising Video & Mobile Marketing Content Marketing Growth Hacking Affiliate Marketing Product Marketing Other Marketing
Lifestyle
Arts & Crafts Beauty & Makeup Esoteric Practices Food & Beverage Gaming Home Improvement Pet Care & Training Travel Other Lifestyle
Photography & Video
Digital Photography Photography Portrait Photography Photography Tools Commercial Photography Video Design Other Photography & Video
Health & Fitness
Fitness General Health Sports Nutrition Yoga Mental Health Dieting Self Defense Safety & First Aid Dance Meditation Other Health & Fitness
Music
Instruments Music Production Music Fundamentals Vocal Music Techniques Music Software Other Music
Teaching & Academics
Engineering Humanities Math Science Online Education Social Science Language Teacher Training Test Prep Other Teaching & Academics
AWS Certification Microsoft Certification AWS Certified Solutions Architect - Associate AWS Certified Cloud Practitioner CompTIA A+ Cisco CCNA Amazon AWS CompTIA Security+ Microsoft AZ-900
Photoshop Graphic Design Adobe Illustrator Drawing Digital Painting InDesign Character Design Canva Figure Drawing
Life Coach Training Neuro-Linguistic Programming Mindfulness Personal Development Personal Transformation Meditation Life Purpose Coaching Neuroscience
Web Development JavaScript React CSS Angular PHP WordPress Node.Js Python
Google Flutter Android Development iOS Development Swift React Native Dart Programming Language Mobile Development Kotlin SwiftUI
Digital Marketing Google Ads (Adwords) Social Media Marketing Google Ads (AdWords) Certification Marketing Strategy Internet Marketing YouTube Marketing Email Marketing Retargeting
SQL Microsoft Power BI Tableau Business Analysis Business Intelligence MySQL Data Analysis Data Modeling Big Data
Business Fundamentals Entrepreneurship Fundamentals Business Strategy Online Business Business Plan Startup Freelancing Blogging Home Business
Unity Game Development Fundamentals Unreal Engine C# 3D Game Development C++ Unreal Engine Blueprints 2D Game Development Blender
30-Day Money-Back Guarantee

This course includes:

  • 2 hours on-demand video
  • Full lifetime access
  • Access on mobile and TV
Marketing Marketing Fundamentals Sales Funnel

The Ultimate Guide to Funnel Optimization

"One of the best decks on growth I've ever seen." - Sean Ellis, founder of Qualaroo and GrowthHackers.com
Rating: 4.3 out of 54.3 (267 ratings)
3,173 students
Created by Sean Johnson
Last updated 2/2014
English
English [Auto]
30-Day Money-Back Guarantee

What you'll learn

  • An understanding of the customer funnel
  • How to structure expiriments
  • Over 150 tactics for driving aggressive growth

Requirements

  • A willingness to learn

Description

Startups don't fail because they can't get the technology built. They fail because they can't get customers.

Based on material taught to MBA students at Northwestern University, one of the top 5 graduate programs in the country, this course uncovers the secrets smart startups have been using to rapidly grow.

At the conclusion of this course, you'll have a solid understanding of the techniques and tools leveraged by top startups, as well as over 150 specific ideas you can immediately use to get more customers and keep them coming back.

Knowing how to systematically and reliably drive user growth is a tremendous source of competitive advantage. Whether you're a founder looking to jump start your growth efforts, or an employee looking to acquire these skills, this course will give you a huge increase in effectiveness.

During this course, we'll discuss:

  • What the customer funnel is, and why it's important.
  • How to organize yourself and your team to prepare to grow.
  • Strategies and tactics for getting your first 1000 customers.
  • Over 75 ideas for acquiring new customers.
  • How to create compelling content targeted to your niche.
  • What really matters when optimizing your site for search engines.
  • How to avoid wasting time and efficiently market on social media.
  • How to do public relations without hiring an agency.
  • When to use paid acquisition (and more importantly, when not to.)
  • How to get prospective customers to take action once you've driven them to your site.
  • The most important factors that drive landing page conversion.
  • How to leverage email to nurture leads and convert them over time.
  • How to design your onboarding process to ensure a pleasant first time experience.
  • The most important tool in your toolkit for retaining users.
  • How to build effective referral loops into your product.

Who this course is for:

  • Founders of Companies
  • Marketers
  • Aspiring Growth Hackers

Course content

8 sections • 19 lectures • 1h 45m total length

  • Preview06:32

  • Your First 1000 Users
    08:17
  • Your First 1000 Users, Part 2
    07:30

  • Organize For Optimization Part 1
    06:35
  • Preview01:45

  • Preview03:11
  • Search Engine Optimization
    09:21
  • Content Marketing
    08:18
  • Public Relations
    04:05
  • AdWords
    05:50
  • Social Networks
    06:59
  • Facebook Ads
    05:14

  • Landing Page Optimization
    03:53
  • Signup
    04:40
  • Email Conversion
    04:22
  • User Onboarding
    04:07

  • Retention
    06:17

  • Referral
    07:44

  • Summary
    01:00

Instructor

Sean Johnson
Professor at Northwestern, Partner at Digital Intent
Sean Johnson
  • 4.3 Instructor Rating
  • 267 Reviews
  • 3,173 Students
  • 1 Course

Sean Johnson is a professor of marketing at Northwestern University's Kellogg School of Management. He's also a partner leading product and growth at Digital Intent, a firm that conceives, builds and grows new digital startups. He has helped companies like Groupon, Follett, HarperCollins, Sittercity and more create innovative digital businesses and help them grow.

Sean writes about business, startups and how to get ahead on his blog, and has been featured on Lifehacker, Mashable and Inc. Magazine. Connect with Sean on Twitter and LinkedIn.

  • Udemy for Business
  • Teach on Udemy
  • Get the app
  • About us
  • Contact us
  • Careers
  • Blog
  • Help and Support
  • Affiliate
  • Terms
  • Privacy policy
  • Cookie settings
  • Sitemap
  • Featured courses
Udemy
© 2021 Udemy, Inc.