Writing your Business Story to Increase SALES
What you'll learn
- How to easily collect core content to start building your business story library
- How to build a compelling sales or business presentation to engage your audience
- How to create engaging content to use at networking events and in meetings
- How to use your core content to create an About Us page to set you apart from your competition
- How to create a memorable introduction to confidently showcase why you are unique
- No experience required
- Be ready to take action and see results
- Be open to learning and exploring
- Suitable for all types of businesses who want a smart actionable process to build their company business stories
The Ultimate Guide to Creating a Compelling Business Story: Building your Business and Brand Identity through Storytelling
This course - The Ultimate Guide to Creating a Compelling Business Story, will teach you how to build your business story step-by-step for greater success in marketing, networking, sales presentations & branding.
Present :: Engage :: Sell
Meriel Bradley will be guiding you through the course.
Meriel began her career in the television industry, producing and hosting shows for HGTV and Discovery. She transitioned into the corporate world of Sales and Marketing where she co-founded Lean Web Tools and has since helped hundreds of businesses build, launch and market customer-focused websites and e-commerce solutions.
The course co creators who make up the Lean Web Tools Team are – Bill Rasmussen, who has spent more than 18 years planning, designing and coding hundreds of websites and web applications, and Sam Rasmussen, who brings a fresh modern eye to the graphics team with 4 years of web design experience.
What you will be learning
What’s Your Story?
Stories showcase and define who you are and what you do in the most compelling and honest way possible engaging both your existing and potential clients.
If used well business storytelling can become a corner stone of success across all aspects of your business, making a positive difference to both clients and employees alike.
Let’s face it – we all love and remember a good story, and if you learn to tell your story well, your customers will tell it too.
It can however be a challenging task to build out a good library of stories for you to use.
To help you make this task easy and manageable, our team at LeanWebTools has created Ultimate Guide to Creating a Compelling Business Story course.
We kick off the course with a simple step-by-step process using question and answer worksheets to help you start collecting your content.
We’ve loaded the course with multiple worksheets as well as working samples to inspire you.
These worksheets will help you discover how to:
Build your business stories
Understand the impact of those stories
How best to uncover the hidden gems everyone should know about you.
We will then explore and add in additional tools to help you build out your full company story set.
By the end of the course, you will end up with a large amount of interesting and engaging material to use at:
In company speeches
In sales meetings
As marketing materials with use across multiple platforms
This isn’t a course in “writing the perfect elevator pitch”, but rather a journey to help you become engaging, interesting and someone who is best of all memorable.
Why? Because you have some really good stories to tell.
Lets take a look at the elements of the course:
Introduction: Why Every Business Needs a Good Business Story
Learn why you need a strong business story, how the course will help you build your full company story, understand the impact of your stories & uncover the hidden gems everyone should know about you
Collecting Core Content: Discover Compelling Material to Craft your Authentic Story
You will create a comprehensive set of content to draw from including: your back story, why you do what you do, your business today & purpose, your motivation and where your are going as a business
A Strong Memorable Introduction: Use Storytelling to Leave a Great Lasting Impression
Using your core content learn to craft a strong memorable introduction to use in business meetings at networking & sales events and learn how to making meaningful connections to build your brand
The About Us Page: Tell the Story of Your Business With an Authentic Voice
Build your About Us Page with a genuine voice & build trust by weaving in your true story leaving the reader with an impression of who you are, why you built your business & how you can help them
Understanding Your Target Audience: Define Who You Are Talking to Achieve Your Business Goals
Learn to define your Target Audience to ensure you are creating business stories that will engage your audience, ones that they can relate to or are interested in and therefore make you memorable
Build a Business Presentation: Use Your Business Story to Build a Powerful Presentation – Your Foundation Story
Create a well-structured presentation to act as a blueprint, learn how to weave in your business story to allow you to sell with out seeming to be selling, learn to engage your audience & build trust
Build a One-Page Business Story Canvas: A Visual One-Page Business Summary
Create a Business Story canvas, so you can see the results of your work presented on a single one-page document. Use as a reference to remind you how much of an impact your core business story has
Collecting More Stories: How to Collect More Business Stories for Your Marketing and Brand
Learn how to grow your business story beyond the core content you have collected and by add compelling new chapters to your story from the perspective of your customers and your employees
Who Should Take this Course:
Anyone who wants help to build a trusted brand identity using storytelling
Anyone who wants to learn how to become engaging, interesting and memorable through the use of storytelling
Anyone who is interested in easy to use tools to start building content marketing material
Businesses who want engaging memorable content for use in presentations and networking
Businesses who want engaging memorable content for use sales and marketing to help grow their business
Anyone who wants to define their company story set for use across multiple platforms
Who this course is for:
- Businesses who need help building their company story to build trust and credibility
- Anyone who wants to start working on content marketing
- Businesses who want material to use in presentations and networking to engage an audience
- Businesses who want to build a trusted brand identity
I’m excited to be here with you all!
I began my career in the television industry, producing and hosting shows for HGTV and Discovery. I transitioned into the corporate world of Sales and Marketing where I co-founded Lean Web Tools and have since helped hundreds of businesses build, launch, and market customer-focused websites and e-commerce solutions.
Working alongside business leaders, creative and technical teams, I’ve spent my career in media developing customer-focused storytelling, business development, sales, and marketing programs. I’ve trained hundreds of students and business professionals through thoughtful programs focused on people-centered results, and an ongoing, proven track record of business revenue growth.
Originally from the UK, I’ve had the pleasure to also live and work in the USA, Germany, and Spain and now live and work in Canada.
We’ve loaded our courses with video lectures, insights, examples, articles, downloads, and fillable worksheets to help rapidly progress on your journey to success.
Try it out risk-free with my 30-day money-back guarantee.
I’m an innovator and builder of user-centric, web-based business solutions and have spent the last 18 years planning, designing and coding hundreds of websites and web applications for small, medium and large businesses of all kinds, throughout North America.
At Lean Web Tools, our goal is to support business development, innovation and entrepreneurial growth through community outreach and personal skill development.
We are thrilled to share the techniques, tools and planning methods we’ve developed over the past two decades through our Lean Web Tools course – tools and techniques we use with clients every day as we design, build and manage customer-focused websites that deliver on business goals.
Welcome to our course!
I eat, sleep and breathe the world of digital design, with a mission to create without limits, striving to uncover lasting, meaningful connections between businesses and their audience.
I believe that design should be honest and original, and I love building websites that make visitors stop and think as I work to push a brand forward.
As a partner in Lean Web Tools, I work creatively to make your experience and progress as a student easy and enjoyable.
See you inside the course!
Together as course creators and instructors at Lean Web Tools, we work hard to make it easy for you, as students, to succeed in business.
Our courses are carefully designed with the busy business owner and business professional in mind -- we take you step-by-step through each lecture and include insightful, fillable worksheets and materials to help you easily navigate the course.
We are all about a simple one-page business plan approach to the web – whether you’re redesigning your website, developing a digital marketing plan, strategizing about a new social media campaign, or creating high-converting content and landing pages – our focus is on helping you achieve the positive results you are looking for.
We help you step back and see you’re online approach to business through fresh eyes, clutter-free.
All our courses are risk-free, with a 30-day money-back guarantee.
We look forward to working with you on your journey to online success!