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The Ultimate Google Tag Manager Course 2026

Name: The Ultimate Google Tag Manager Course 2026
Rating: 4.5 (383 reviews)

Learn to Implement and Manage Tags, Triggers, Variables, and Advanced Tracking Techniques to Optimize Your Website!

Bestseller

Highest Rated

Created byTanmoy Das

Last updated 1/2026

English

What you'll learn

Setup Google Tag Manager In Different CMS And e-Commerce Platforms (Wordpress, Shopify, Squarespace, ...)
Deploy Facebook, Google Ads Remarketing, LinkedIn And Other Third-Party Tracking Pixels With Google Tag Manager.
Send Values To Custom Dimensions And Events In Google Analytics 4.
Import And Export Tags From One Google Tag Manager Account To Another.
Achieve Google Analytics 4 Event Tracking With Parameters.
Learn How To Use Data Layer To Track Certain Actions.
Learn How To Deploy Various Tags And Track Them In Google Analytics 4 (GA4).
Track Conversions, Auto Events, File Downloads, Link Clicks, button Clicks…
Learn About Scroll Triggers, Time Triggers, Custom Variables And More...
Install A Wide Array Of Marketing Tools Without The Need For A Developer.

Course content

10 sections • 39 lectures • 2h 32m total length

What is Google Tag Manager and Why Do You Need it4:31

Useful Chrome Plugins For Working With Google Tag Manager5:28
Explore chrome plugins for Google Tag Manager, including Tag Assistant, Meta Pixel Helper, Analytics Debugger, and GTM Copy Paste, to manage codes, debug tags, and verify data layers across platforms.
Create a Google Tag Manager Account3:03
The Overview of 5 Google Tag Manager Installation Methods1:20
Setup Google Tag Manager on Wix2:31
Setup Google Tag Manager on Wordpress1:59
Setup Google Tag Manager on Shopify2:06
Setup Google Tag Manager on Squarespace1:42
Install Google Tag Manager on a Squarespace site by pasting the header and footer codes through code injection in the website tools, enabling detailed tracking.
Inject Google Tag Manager Container to any Website2:00

GTM Interface Overview7:28
Explore the Google Tag Manager interface, including workspaces, tags, triggers, variables, folders, templates, and the preview, submit, versions, and admin tools for managing containers and publishing tags.
Best Practices & Considerations5:46
Explore Google Tag Manager best practices and considerations, including browser-based limits, data exposure, and strategies to speed up pages with organized tags, versions, and plans.
Naming Conventions6:06
Master naming conventions for Google Tag Manager accounts, containers, tags, triggers, and variables using platform, feature, page cues, and folders.

Trigger Types in Google Tag Manager3:28
Discover the various trigger types in Google Tag Manager and how they fire tags by user events, including page views, clicks, scroll depth, and forms.
Built in Variables3:49
Discover how Google Tag Manager uses variables as placeholders to capture dynamic values in tags and triggers, including built-in and user-defined variables like URL and scroll depth.
User-Defined Variables2:03
Explore user defined variables in Google Tag Manager, learn to create custom and auto event variables, use community templates, and distinguish them from built-in variables to enhance tag development.

Google Analytics 4 Setup & Publishing The First Version5:43
Testing & Debugging Before Publishing a New Version4:12
Facebook Pixel Setup6:15
Learn to set up the Facebook Pixel in Google Tag Manager by creating HTML tags, handling no-js pages with an image tag, and configuring triggers and priorities for all pages.
Copy Tag and Export Container4:57
Google Ads Remarketing Setup3:07
Learn to set up Google Ads remarketing via Google Tag Manager by creating a remarketing list and tag, using the conversion ID, and triggering on page views.
Troubleshooting Problems You Might Encounter4:52
Test tags with the google tag assistant and verify the container and gtm id in Chrome. Avoid private windows and ad blockers, and clear caches if issues persist.

Time Triggered Tags Part 1: Custom Facebook Events For Remarketing4:35
Time Triggered Tags Part 2: Time on Site With Google Events4:12
Scroll Distance Tracking Part 1: The Basic6:08
Scroll Distance Tracking Part 2: Time Triggered2:43
Learn to track how long users spend on a blog page and trigger tags after a 10-second threshold. Combine this with scroll depth insights to measure reader engagement.
Click Tracking Part 1: Outbound Links3:41
Conversion Tracking Part 1: Simple Google Ads Conversion Tracking5:55

Implementing GA4 Event Tag with GTM4:23
Implement a GA4 event tag with Google Tag Manager to track lead form submit on the thank you page, using the measurement ID from analytics data streams.
Storing Measurement ID in User-Defined Variable2:00
Tracking Clicks & Sending to GA43:28
Learn to track clicks on your website with Google Tag Manager and send data to GA4 using a click-based trigger and a GA4 event tag, including setup, preview, and verification.
Adding Details about Clicks and Sending to GA4 Events4:29
Explore how to capture click details in Google Tag Manager by adding click variables, configuring event parameters, and sending data to GA4 events for real-time insights.
Track Button Clicks in GA4 via GTM4:45
Creating a Specific Page Trigger2:11
Capture JavaScript Errors with GTM and Send to GA44:04
Capture JavaScript errors with GTM and send them to GA4. Create error variables and a JS error trigger to send events for monitoring and fixing issues.
Tracking if users are viewing a particular section, image, banner etc.5:41
Introduction to Data Layer5:08
Using Data Layer with GTM2:50
Custom HTML Tag - Executing HTML and JavaScript2:12

Requirements

No Prior Experience With Google Tag Manager Is Required!
Basic Understanding Of HTML & Javascript Is Good To Have.

Description

Hi Guys,

Welcome to my Ultimate Google Tag Manager Course 2026: Beginner to Advanced!

In my course you will learn everything about Google Tag Manager. I have created video lessons on every feature of Google Tag Manager. You will get to see the real practical implementation of how to use every feature of this product.

This is the most detailed course on Google Tag Manager you will ever find on the internet. I have created different sections based on different topics of Google Tag Manager and in each section, I have gone in-depth into explaining the concept of each feature and how to practically implement it in Google Tag Manager.

This course will give you a 100% understanding of Google Tag Manager and after going through this course you will be capable of applying these concepts in building your own online business or handling Google Tag Manager accounts of your clients.

At such a low price, you're going to get 41 detailed video lessons. A complete access to our student discussion forum, and the ability to ask me any questions you may have as you progress through the course.

On top of all that, you get lifetime access and a 30 day, 100% money back guarantee!

Topics you will learn in this course:

- What is Google Tag Manager and Why Do You Need it

- Useful Chrome Plugins For Working With Google Tag Manager

- Create a Google Tag Manager Account

- The Overview of 5 Google Tag Manager Installation Methods

- Setup Google Tag Manager on Wix

- Setup Google Tag Manager on Wordpress

- Setup Google Tag Manager on Shopify

- Setup Google Tag Manager on Squarespace

- Inject Google Tag Manager Container to any Website

- GTM Interface Overview

- Best Practices & Considerations

- Naming Conventions

- Google Analytics 4 Setup & Publishing The First Version

- Google Ads Remarketing Setup

- Testing & Debugging Before Publishing a New Version

- Facebook Pixel Setup

- Copy Tag and Export Container

- Troubleshooting Problems You Might Encounter

- Time Triggered Tags Part 1: Custom Facebook Events For Remarketing

- Time Triggered Tags Part 2: Time on Site With Google Events

- Scroll Distance Tracking Part 1: The Basic

- Scroll Distance Tracking Part 2: Time Triggered

- Click Tracking Part 1: Outbound Links

- Conversion Tracking Part 1: Simple Google Ads Conversion Tracking

- Trigger Types in Google Tag Manager

- Built in Variables

- User-Defined Variables

- Implementing GA4 Event Tag with GTM

- Creating a Specific Page Trigger

- Storing Measurement ID in User-Defined Variable

- Tracking Clicks & Sending to GA4

- Adding Details about Clicks and Sending to GA4 Events

- Track Button Clicks in GA4 via GTM

- Capture JavaScript Errors with GTM and Send to GA4

- Tracking if users are viewing a particular section, image, banner etc.

- Introduction to Data Layer

- Using Data Layer with GTM

- Pulling Values from Data Layers

- Dynamic Data Addition in Data Layer and using custom event in GTM

- Custom HTML Tag - Executing HTML and JavaScript

- Share Containers - Export and Import GTM Containers

Thank you so much for checking out my course. I look forward to seeing you in the course. So wait no more!

Click on the 'Buy now' button and join my course today!! Also check out my other courses!!

Who this course is for:

Anyone Who Wants To Learn About Google Tag Manager.
Professionals Who Need To Use Google Tag Manager For Their Clients.
Business Owners Who Are Tracking Their Marketing Efforts.

The Ultimate Google Tag Manager Course 2026

What you'll learn

Explore related topics

Course content

Introduction1 lecture • 5min

Google Tag Manager Installation and Browser Set Up8 lectures • 20min

Google Tag Manager Interface Overview and Best Practices3 lectures • 19min

Getting Started - Tags, Triggers and Variables3 lectures • 9min

Setup Essential Tags and Publish Them6 lectures • 29min

Improving & Expanding Your Tracking Data6 lectures • 27min

Implementing Tags Via Google Tag Manager11 lectures • 41min

Google Tag Manager Practice Test0

Google Tag Manager Assignment0

Thank You For Taking This Course!1 lecture • 1min

Requirements

Description

Who this course is for: