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30-Day Money-Back Guarantee

This course includes:

  • 24.5 hours on-demand video
  • 4 articles
  • Full lifetime access
  • Access on mobile and TV
Marketing Digital Marketing Google Ads (Adwords)

Ultimate Google Ads Training 2020: Profit with Pay Per Click

Google Ads 2020: How our clients have transformed their sales using Google Ads & get your Google Ads certification!
Bestseller
Rating: 4.7 out of 54.7 (41,875 ratings)
169,189 students
Created by Isaac Rudansky
Last updated 11/2018
English
English [Auto], French [Auto], 
30-Day Money-Back Guarantee

What you'll learn

  • Drive Consistent, Round-The-Clock Traffic To Your Website or Landing Page
  • Use Conversion Tracking To Determine The Value Of Your Ad Campaigns
  • Create, Develop and Optimize Your Own Profitable Google AdWords Campaigns
  • Remarket to Your Previous Website Visitors To Get Them Coming Back To Your Site
  • Advertise Your Products And Services Online Effectively
  • Monetize The More Than 6 Billion Daily Searches On Google
  • Boost Traffic and Increase Sales to Your Website
Curated for the Udemy for Business collection

Requirements

  • For This Google AdWords Course you should have a website, landing page or Facebook page that you want to send traffic to.
  • BUT even if you don't have a landing page or website yet, you should still enroll in this AdWords course to become an expert in pay per click advertising
  • All you need is a laptop, tablet or smartphone with an internet connection!
  • NO experience with AdWords required!

Description

** Updated January 4th 2020 – Includes NEW VIDEOS up to date with the BRAND NEW GOOGLE ADS interface and dashboard!! ** 

Win back your business from your competition by really learning Google AdWords like an expert. This Google AdWords Course has the *HIGHEST STUDENT SATISFACTION RATING in Udemy's entire marketing and advertising section! *(Reported by Udemy)

Welcome to Udemy's highest rated AdWords course of all time.

Over 99,000 business owners, students, marketing specialists and entrepreneurs have enrolled writing in thousands of 5 star reviews:

"I don't normally rate a course until I've completed it, but I just had to this time.  This course is absolutely awesome. I can say that Isaac really knows what he is talking about. His delivery style is perfect. Not only is he knowledgeable, but he is clearly very passionate about ppc and this comes through in how he presents the content. I've taken numerous courses on a variety of subjects on Udemy, there's something about how he teaches that makes him the best instructor I've encountered.  This course is super well organized and each section builds on the last. And even though I have pretty extensive background knowledge into many the sections, I still complete them all the way through because they contain golden nuggets of information.  If you're interested in learning about Adwords, please take this course. You will not be disappointed. It's worth every dollar (even at full price) and this is the only course I can say that about."

– Meena Verma


"This course is fantastic Isaac. I have been searching through so many adwords tutorials to try and help out small businesses but yours is head and shoulders above any I have seen. Clear, concise and demystifying."

– Roy Murray

"This is the most comprehensive and informative course I have ever took. Very well structured and explained in plain English so it is easy to understand. I would recommend this course to my friends definitely. I would give it 7 stars if there were option for it."

- Alex Key

"Absolutely brilliant – thank you so much for making this very clear and helpful video course on AdWords. A masterpiece! Very grateful."

– Sarah McDougall

Learn How To Drive Consistent, Reliable, High-Quality Traffic To Your Site Every Single Day With Google AdWords!

Your customers are using Google every single day to search for the products and services you offer, but you're losing business to your competition because their AdWords campaigns are more optimized than yours are.

It doesn’t have to be that way.

My complete AdWords crash course is going to show you the exact skills and techniques you need to win back your business and drive consistent and profitable traffic to your website around the clock, 7 days a week.

For much less than the price of one dinner out with the family, you're going to get over 15 hours of video lectures, access to our student discussion forum, and the ability to ask me any questions you may have as you progress through the course. 

On top of all that, you get lifetime access and a 30 day, 100% money back guarantee!

ZERO Experience Required

In this course you will learn:

  • How to set up your AdWords account from scratch 

  • The theory behind successful online advertising 

  • What keywords are and how to use them to your advantage

  • How to set up conversion tracking and how to track phone calls from your website

  • How to track sales, revenue and form submissions using Google AdWords

  • How to take advantage of competitor reports and customer data in your campaigns

  • How to write and A/B test your ads 

  • How to increase Quality Score and decrease your cost per click

  • How to structure your account, campaigns, ad groups and keyword lists for optimal results

  • How to analyze keyword data in Excel to gain deeper insight into your data

  • How to use tools like SEMrush and Optmyzr to automate your optimization tasks and run better analyses 

  • How to monitor your campaign performance on a regular basis 

  • How to spot trouble in your account and what you need to do to fix it 

  • How to understand your customers from a psychological level 

 .... and much much more! 

Unless you have the tools and the skill to manage your own successful Google AdWords campaign, you are going to continue to lose customers to your competition.

Once you complete this course, you will be able to create, develop and optimize a professional Google AdWords campaign that sends high quality traffic to your website, round-the-clock, 7 days a week.

I walk you through the most important aspects of Google AdWords with a clear, step-by-step approach. By following along with me, you will see how simple, fun and effective Google AdWords can be.

Thank you so much for taking the time to check out my course. I know you're going to absolutely love it, and I can't wait to share my knowledge and experience with you on the inside!

Why wait any longer?

Click the green "Take This Course" button, and join my course 100% risk free now!


Who this course is for:

  • Anyone who wants to master the world's most powerful and popular advertising platform
  • Small Business Owners who want to increase their sales and revenue through their webiste
  • Entrepreneurs who want to leverage the power of the world's most advanced advertising platform to their competitive advantage
  • Marketing professionals who want a deeper understanding of the dynamics of the AdWords auction and step by step instruction how they can succeed with AdWords
  • Students who want to develop a set of professional marketing skills
  • Beginners and more advanced AdWords users who want a closer look at how to set up search campaigns and remarketing ads the right way
  • This course is NOT for you if you are not ready to take your online advertising and marketing seriously
  • If you have ANY product or service that you want to promote, advertise or sell online, this course will give you the best tools and skills to succeed

Featured review

David Esau
David Esau
11 courses
3 reviews
Rating: 5.0 out of 510 months ago
Superb Google Ads training and super in-depth explanations of every section of the platform. Highly recommend for anyone advertising, managing, strategizing, selling, advanced or just starting out to watch this course. Isaac does a wonderful job and it is well worth the small investment to improve a valuable skill. Click Track Marketing (my marketing blog) has stepped up its game because of this course providing more valuable insights and better performance for our clients.

Course content

17 sections • 136 lectures • 24h 41m total length

  • Preview12:45
  • Link to Isaac Rudansky's Digital Advertising Superstars Facebook Group
    00:57
  • Preview19:46
  • Google Ads Formula Calculator
    Preview13:56
  • AdWords Formula Calculator I Built For You
    00:25
  • What is Google Ads?
    12:12
  • Where do Google Ads Show Up?
    12:56
  • Preview06:12

  • Download Course Slides!
    00:16
  • Preview08:31
  • Understanding the Google Ads Account Hierarchy
    Preview08:13
  • Using Your Website Navigational Structure to Structure Your Google Ads Campaigns
    20:03
  • Understanding Network Settings
    13:50
  • Understanding Location Targeting
    12:25
  • Configuring Location Targeting in Google Ads
    09:47
  • Viewing Location Reports in Google Ads
    Preview14:52
  • Understanding Advanced Location Options
    16:00
  • Setting and Configuring Languages
    03:57
  • Setting Your Daily Budget and Understanding How Daily Budgets Work in Google Ads
    12:51
  • Finding Your Hourly Reports in the Google Ads Interface
    05:59
  • Using Google's Default Bid Strategy (Clicks) And Optional Max CPC Bid Limit
    05:45
  • Bidding Strategies: Target Search Page Location
    05:36
  • Bidding Strategies: Target ROAS
    10:26
  • Bidding Strategies: Target CPA
    04:54
  • Bidding Strategies: Target Outranking Share
    07:32
  • Bidding Strategies: Maximize Clicks
    05:27
  • Bidding Strategies: Enhanced CPC Bidding
    04:34
  • Bidding Strategies: Manual CPC Bidding
    04:38
  • Campaign Start and End Dates
    01:36
  • Introduction to Dynamic Search Ads!
    07:38
  • Understanding Sitelink Extensions
    14:08
  • Callout Extensions
    05:01
  • Call Extensions
    08:29
  • Structured Snippet Extensions
    06:06
  • App Extensions
    02:28
  • Message Extensions
    08:40
  • Location Extensions
    05:05
  • Location Setting Exercise
    00:59
  • Promotion Extensions
    09:44
  • Price Extensions
    11:58
  • Understanding Ad Rotation Settings
    04:56
  • The Basics of Ad Scheduling
    10:59
  • Understanding the Basics of Device Targeting
    15:19
  • Understanding Campaign URL Options
    07:17
  • Quiz #3: How Well Do You Know Your AdWords Basics?
    5 questions

  • Ad Group Structure Basics and Organization
    13:57
  • Ad Group Structure Ideas
    06:52
  • Creating Our First Ad Group in Google Ads
    09:05

  • The Anatomy of Google Text Ads
    Preview07:00
  • Compliance in Google Text Ads
    05:31
  • Preview02:33
  • Best Practices for Successful Text Ads
    14:03
  • Real Life Case Ad Copy Case Study: Medical Equipment Company
    15:17
  • Creating Our First Ad in Google Ads
    13:17
  • Quiz #2: Testing Your Ad Writing Skills
    10 questions

  • Configuring Your Billing Details in Google Ads
    05:11

  • Keyword Basics: Keywords vs Queries
    Preview08:44
  • The Basics of Keyword Research
    Preview11:05
  • The Basics of Keyword Planning
    12:58
  • The Basics of Keyword Organization
    Preview06:30
  • Understanding Keyword Match Types
    Preview12:12
  • Keyword Match Types: Broad Match
    09:12
  • Keyword Match Types: Broad Match Modified
    06:15
  • Keyword Match Types: Phrase Match
    06:30
  • Keyword Match Types: Exact Match
    11:52
  • Keyword Match Types: Negative Match
    12:18
  • Using the Search Term Report to Find Negative Keywords Part 1
    15:17
  • Using the Search Term Report to Find Negative Keywords Part 2
    17:17
  • Understanding Negative Keyword Lists
    11:55
  • Traffic Sculpting: Negative Keywords at the Ad Group Level
    18:10
  • Adding Negative Keywords at The Ad Group Level
    09:13
  • Traffic Sculpting Using OPTMYZR
    07:18
  • Keyword Research: Google Suggestions, Google Related Searches and Autocomplete
    14:03
  • Using Additional Research Tools to Get Negative Keyword Ideas
    11:40
  • Keyword Research: Using the Google Keyword Planner 1
    19:56
  • Keyword Research: Using the Google Keyword Planner 2
    15:45
  • Keyword Research: Downloading Keyword Ideas from the Google Keyword Planner
    16:07
  • Keyword Planning: The 6 Main Ways People Communicate With Search Engines
    16:30
  • Keyword Planning: Understanding the Buyer Funnel
    11:51
  • Keyword Planning: What Keywords Can Teach Us About Buying Intent
    11:51
  • Keyword Planning: Using SEM Rush to Get Volume and Cost Estimates
    18:13
  • Keyword Planning: Using SEM Rush to Get Keyword Ideas from Your Competitors
    19:24
  • Keyword Planning: Using Google Keyword Planner to Get Volume & Cost Estimates
    17:11
  • Keyword Organization: Getting Keywords Into Excel & Understanding Keyword Themes
    16:38
  • Keyword Organization: Formatting Keywords in Excel
    11:29
  • Keyword Organization: Using Pivot Tables to Visualize Your Campaign Structure
    12:05
  • Keyword Organization: Using Mergewords to Generate Keyword Lists
    13:34
  • Keyword Bidding Basics: Setting Your Initial Max CPC Bids
    19:57
  • Quiz #3: Understanding Keywords
    15 questions

  • Account Structure: How To Create A New Ad Group Within Your Campaign
    Preview07:27
  • Importing Your Keyword Lists From Excel Into Your New Ad Group
    10:48
  • Creating Multiple, Relevant Ads For Your New Ad Groups
    13:11
  • How To Navigate Between Ad Groups, Keywords and Ads Within A Campaign
    08:09

  • Introduction To The AdWords Auction
    Preview20:08
  • Understanding Quality Score: Click Through Rate And Ad Relevancy
    15:28
  • Understanding Quality Score: Landing Page Quality
    07:04
  • Understanding Ad Rank and How It Is Calculated
    12:04
  • When You Could Ignore Low Quality Scores (and when you can't!)
    09:14
  • Advanced Techniques: Diagnosing Low Quality Score With Excel Pivot Tables (1/3)
    08:02
  • Advanced Techniques: Diagnosing Low Quality Score With Excel Pivot Tables (2/3)
    11:25
  • Advanced Techniques: Diagnosing Low Quality Score With Excel Pivot Tables (3/3)
    07:09

  • Navigating The AdWords Dashboard
    Preview15:58
  • How To Edit, Pause And Enable Keywords, Ad Groups and Campaigns
    15:14
  • Editing The Essential Campaign Settings
    06:18
  • How To Create New Campaigns That Will Improve Your Results
    15:21
  • How ToUse Your Website To Make The Best Campaigns Possible
    15:45
  • How To Set Up Powerful Custom Schedules For Your Campaigns
    11:56
  • Understanding Bid Adjustments And Using Them To Enhance Your Custom Schedules
    12:07

  • Understanding Negative Keywords In-Depth
    Preview14:19
  • Using Broad, Phrase and Exact Match With Your Negative Keywords
    06:50
  • Adding and Removing Negative Keywords and Negative Keyword Lists
    20:25

Instructor

Isaac Rudansky
Certified Google AdWords Pro |Co-founder of AdVenture Media
Isaac Rudansky
  • 4.7 Instructor Rating
  • 53,648 Reviews
  • 196,954 Students
  • 4 Courses

I founded  AdVenture Media, a digital advertising agency based in Long Island, NY, in 2011. Since then, my team and I have consulted with over 450 companies around the world.

I started my career as an artist, but soon transitioned into the world of online marketing. I saw so many businesses being outmaneuvered by their competition, only because they didn't understand the nuances and strategies behind a successful online marketing campaign.

I have a Masters Degree in Industrial Psychology from Hofstra University, which has helped me shape our agency and grow our business portfolio.

I decided to  AdVenture Media Group to help smaller companies compete with advertisers with internal marketing teams and huge advertising budgets.

Since 2011, I've helped both small, local boutiques and publicly traded enterprises increase their online sales through smarter online advertising campaigns. Our team has managed ad campaigns spending anywhere from $2,000 / mo to millions of dollars a year. 

I've generated millions of dollars in revenue for my clients, spanning more than 75 unique industries.

Online marketing is complex, but with the right tools and guidance, you'll be absolutely amazed how easy, fun and effective it can be,

My beginners guide to Google AdWords has been watched by over 900,000 students and I've been teaching Google AdWords, Google Analytics and Web Design since 2012.

I am a regular contributor to industry leading blogs, including SearchEngineJournal

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