Facebook & Instagram ads MASTERY 2022

Set up your first cold audience campaign on Facebook and Instagram with a video views objective and campaign budget optimization (CBO) to test and optimize audiences.

Master how to build high-quality cold audiences on Facebook and Instagram by focusing on feed placements, excluding audience network, and using video views for custom audience creation.

Learn how to evaluate cold audience Facebook and Instagram campaigns by tracking video average play time (8–10 seconds) and resort rate (10%+), saving metrics as shortcuts to identify winning assets.

Learn how to create and save broad cold audiences on Facebook ads, using age, location, and broad interests like college sports, golf, and socks, to adapt to iOS changes.

Create eight cold audience segments from customer lists and website traffic, including one to four percent and super lookalikes, and test them with a video-view campaign.

Run a 500 daily budget manual video views campaign, targeting eight audiences across college sports ages 28–45 and 41–65, then duplicate ad sets with four interest-based and four lookalike audiences.

Fix underperforming Facebook and Instagram ads by waiting for data from a thousand people or four days, then test copy and media and optimize click-through rate and conversions.

Turn off and back on a Facebook or Instagram ads campaign to restore reach, especially for new ad accounts; learn a quick troubleshooting step when campaigns show zero reach.

Test Facebook and Instagram ads by iterating three copy lengths, multiple visuals, and several headlines within a controlled ad set to maximize conversions on a $250–$1000 budget.

Fix cold traffic campaigns by testing copy and video, duplicating ads, and trying new topics or audiences. Achieve at least ten seconds average playtime and a ten percent resort rate.

Master the essential Facebook and Instagram metrics for cold, warm, and hot campaigns, including frequency, reach, impressions, and click-through rates. Refresh creative to combat ad fatigue and boost purchases.

Master the warm audience stage by building trust with video viewers, using Facebook lead forms to deliver a free resource, and grow your email lists on Facebook and Instagram ads.

Learn to automate lead delivery by connecting Facebook lead forms to your email marketing software via Zappia, delivering a resource instantly and fueling warm and cold audience campaigns.

Set up your AWeber list and configure an on-subscribe message that automatically sends a free resource to new subscribers immediately via the Zapier integration.

Learn to set up a hot audience campaign by targeting everyone who opted into your Facebook lead form with a lead generation campaign, delivering your offer and a free resource.

Launch a Facebook and Instagram conversion campaign by placing a pixel and selecting a conversion event. Verify domain for iOS changes and use custom audiences to retarget and optimize conversions.

Master advanced custom audiences by creating website visitors, customer lists, video viewers, and Instagram or Facebook interactions, then retarget them to advance through your funnel.

Learn to create advanced, value-based lookalike audiences from pixel events (purchase, view content, leads) in Facebook ads manager, with 100+ purchases and multi-percent tests.

Learn to build value-based lookalike audiences by collecting at least 100 purchase or lead events on your pixel and using a funnel to drive sales.

Identify metrics like eight to ten seconds playtime and ten percent resort rate. Test copy, video, audience to improve results; aim for one percent CTR and 25–30 percent lead-form conversions.

Test stronger offers at the funnel's third stage and optimize copy and images to boost click-through and conversion rates on Facebook lead forms.

Learn to use product demonstration videos, free plus shipping offers, and custom and warm audiences to build trust, retarget, and scale from initial to core offers.

Create a custom audience of everyone who purchased the free plus shipping offer, using last 30–180 days of website page views, then retarget purchases with a conversions campaign.

Set up a CBO campaign to test three cold audiences, identify the best performer for lead generation, and optimize budget toward building trust with instant forms and messenger campaigns.

Learn how to train your Facebook pixel by increasing event data to optimize for purchases, accelerate learning, and scale with lookalike audiences and website traffic.

Stack multiple audience targets in your Facebook ad campaigns to speed up data collection for your pixel, reduce learning phase time, and improve which ads perform best.

Launch a Facebook giveaway strategy that builds your messenger list, email list, and phone number lists using value-based lookalike audiences, pixel events, and messenger ads.

Set up a Facebook giveaway campaign in Ads Manager, connect to Facebook Messenger, and track website events with a pixel, guided by a YouTube tutorial.

Master Facebook and Instagram ads by using diverse content at every funnel stage—blogs, podcasts, quizzes, webinars, ebooks, checklists, and free trials to build trust and capture leads.

Watch a live cold audience video views campaign setup, test ad sets with open targeting, and use CBO to identify winners; then build a custom audience of video viewers.

Master a two-step Facebook ads strategy to sell tickets: first run an event engagement ad to capture interest, then retarget to drive purchases or registrations.

Set up a testimonial campaign to retarget warm leads who opened the lead form but didn’t submit, using an incentive tied to your offer and a testimonial or case study.