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The Ultimate Facebook Advertising Advertising Course [2020]
Rating: 4.3 out of 5(62 ratings)
898 students

The Ultimate Facebook Advertising Advertising Course [2020]

Made for Facebook and Instagram Advertisers, CMOs, Entrepreneurs, Small Business Owners. Increase your ad performance.
Created byJoshua Rodin
Last updated 6/2020
English
English [Auto],

What you'll learn

  • By the end of this course you should be able to analyze and audit existing campaigns. Problem-shoot performance issues. And know how to use Facebook's algorithms and machine learning works and use it to your advantage.

Course content

1 section • 11 lectures • 1h 23m total length

  • Facebook Pyramid of Optimization9:03

    Discover Facebook's pyramid of optimization to prioritize metrics, diagnose the disease behind poor conversions, and boost conversions, conversion rate, and the cost for conversion by refining audiences and offers.

  • Pro Tip: Audience vs Auction Overlap2:13

    Understand audience overlap and auction overlap as related concepts, and how lookalike audiences from different data sets can overlap, signaling when pausing one ad set may be wise.

  • Building Custom & Lookalike Audiences Part 110:09

    Learn to build laser-focused audiences using custom and lookalike targeting, with detailed and negative targeting, location, age, gender, language, and save-and-naming best practices to improve click-through and conversions.

  • Building Custom & Lookalike Audiences Part 212:05

    Build a custom audience by uploading emails and phone numbers, then create lookalike audiences with Facebook to reach similar users, using multiple data types for higher match rates.

  • Pro Tip: Choosing the right Optimization Event4:05

    Choose the right optimization event for Facebook ads by balancing conversions with the learning phase and 50 optimization events, using examples like add to cart, checkout, and demo registrations.

  • Building a Hypnotic Facebook Ad21:10

    Build hypnotic Facebook ads by designing eye-catching video or image, using bold text overlays, and qualifying the right audiences while disqualifying the wrong ones to boost click-through and conversions.

  • Selecting the right Bidding Strategy9:52

    Explore bidding strategies in Facebook ads, including target cost, lowest cost, cost cap, and bid cap, and learn how optimization events and automatic vs manual bidding influence cost per conversion.

  • Pro Tip: How to Determine Daily Budget2:37

    Determine your daily budget by multiplying the estimated cost per optimization event by 50, or by 50 events per week, to ensure the learning phase completes.

  • How to Choose the Right Placements7:44

    Choose between automatic and manual placements, and learn how Facebook optimizes budget and conversions across Facebook, Instagram, audience network, and Messenger.

  • Pro Tip: Custom Conversions vs. Standard Events3:05

    Custom conversions vs standard events. Custom conversions use the pixel with no code and are incompatible with dynamic ads; standard events require a code line and dynamic product ads.

  • You Made it!1:40

    Celebrate completing the course and becoming a pro Facebook advertiser, invite learners to explore Facebook documentation, and anticipate sharing creative, technically executed projects.

Requirements

  • You must have an existing Facebook Advertising account. It also helps to have a cursory understanding of Facebook advertising (but not required!)

Description

What you'll learn in my course: 

  • How to maximize your Return on Investment with Facebook Ads.

  • How to revive campaigns that are no longer performing (or maybe never did). 

  • Understand the mechanics of Facebook and it's Learning Process.

  • Learn how to create killer Facebook Ad Images or Videos with minimum technical knowledge.

This class is for people who: 

  • Are unhappy with the results of their Facebook Advertising Campaigns. 

  • May be satisfied with their current results but want to improve their Return on Investment.

  • Saw a sudden and unexpected drop in performance in their campaigns.  

Problems we address in the course: 

  • My Campaigns / Ad Sets are not using up all their daily budget. 

  • I recently saw a spike in my CPC or CPM! 

  • I'm still getting conversions but they don't seem to be very high quality ...

  • There's too many metrics and i have no idea what to focus on!

About Me: 

I’m a Google Gold Product Experts for Google Ads (1 of only 30 in the world!). I’m a Google Partner, Facebook Blueprint certified, Bing certified, and overall over qualified person.

I’ve worked with both Fortune 1000 companies and amazing startups. I’ve worked in literally every vertical/niche/industry imaginable from E-Commerce to SaaS to Diamonds!

Who this course is for:

  • This course is for Facebook Advertisers of all expertise levels! Whether you're a beginner, intermediate or pro advertiser this course will offer you invaluable information.

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