The Ultimate Disruption Playbook with Charlene Li
What you'll learn
- Create a coherent disruption strategy that will align your organization.
- Align that strategy on a vision of how you will serve your next-generation customer.
- Create a movement with groundswell leadership, to energize and sustain your efforts.
- Transform your culture into an engine that will power your disruption strategy.
Requirements
- A basic understanding of business strategy and leadership. Strategy is setting an objective, then deciding what to do (and what not to do) to achieve that objective. Leadership is inspiring people to follow you in pursuit of that objective.
- A basic knowledge of business, e.g. having worked in an organization, is sufficient.
- Please note that you do not need to have taken a business school course to succeed in this course.
Description
Most people don’t like to change: they like things to stay the same. But as a Disruptor, you are wired differently. You walk on the knife’s edge because it makes you stretch and grow. And you want to lead organizations and teams capable of executing a disruption strategy. You have what I call a high “Disruption Quotient” or DQ – the desire to formulate and execute a disruption strategy that results in breakthrough growth.
But the desire to be disruptive alone isn’t enough. To be truly disruptive, you must have a strategy for disruption, a plan to identify and seize an opportunity that no one else has the audacity or confidence to reach for. Disruptors don’t just blow things up – they also create and build things that result in huge, positive change. What is truly disruptive is the breakthrough growth that Disruptors create.
Disruption is not an absolute, but rather, a continuum of skills that can be developed to transform a legacy business into a frontrunner. It’s deceptively simple. In The Ultimate Disruption Playbook with Charlene Li you will learn how to:
- Create a coherent disruption strategy that will align your organization.
- Align that strategy with a vision of how you will serve your next-generation customer.
- Create a movement with groundswell leadership, to energize and sustain your efforts.
- Transform your culture into an engine that will power your disruption strategy.
I have been in the business and technology space for 25 years, and have had a front row seat during some of the most seismic changes in our society. But I’m not just an analyst or bestselling author. I’ve worked in disrupted industries like newspapers and founded a disruptive analyst firm. As a result, this is not another course that serves as a rallying cry to “Disrupt or Die!”. Rather, this course is a preview of my upcoming book and provides an actionable framework, built on research and experience, and coupled with real examples and pragmatic activities to help you build your own disruption strategy.
This course is filled with case studies and activities to help you build your own disruptor’s agenda. This will range from identifying the next generation customers that will guide your strategy to identifying the cultural beliefs that hold you back from being more disruptive.
Put your disruption desires to work. Create breakthrough change and growth in your organization.
See you inside the course today.
Who this course is for:
- Disruptors. These are people who have an itch they need to scratch to create exponential change, growth, and value in their organizations. They see an opportunity, but they don’t know how to approach it. They hear the word “disruption” and get excited.
- Leaders. These are people who see both the potential and the threat of disruption. They know they have to drive growth, but they see no way forward. They hear the word disruption, and their palms get sweaty. They aspire to become the Head of Strategy, VP of Customer Experience, or VP of Marketing at the organization of their choice.
- While the course does not target any industry, students working at a more traditional, slower-moving company would benefit most from this course. Students at a fast-moving, entrepreneurial company would also benefit as they will be able to push the outer edges of disruption.
Course content
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Instructor
![Charlene Li](data:image/svg+xml,%3Csvg xmlns="http://www.w3.org/2000/svg" viewBox="0 0 64 64"%3E%3C/svg%3E){kind=avatar}
- 4.5 Instructor Rating
- 419 Reviews
- 1,321 Students
- 1 Course
For the past two decades, Charlene Li has been helping people see the future. She’s the New York Times bestselling author of six books, including her newest release, The Disruption Mindset: Why Some Businesses Transform While Others Fail, and Open Leadership as well as co-author of the critically-acclaimed book, Groundswell.
Charlene is an entrepreneur who founded and ran Altimeter Group, a disruptive industry analyst firm that was acquired by Prophet in 2015. She continues working at Prophet as a Senior Fellow. She was also a vice president and principal analyst at Forrester Research, worked in online newspaper publishing, and was a consultant with Monitor Group.
With over 20 years of experience in tech and business, she has been a respected advisor to Fortune 500 companies on digital transformation and leadership. Charlene also serves on the regional board for YPO, a global network of CEOs.
Charlene is a sought after public speaker and has appeared at events ranging from TED and the World Business Forum to SxSW. She has appeared on 60 Minutes and PBS NewsHour, and is frequently quoted by The Wall Street Journal, The New York Times, USA Today, and The Associated Press.
Charlene was named one of the Top 50 Leadership Innovators by Inc., and one of the most creative people in business by Fast Company. Charlene graduated magna cum laude from Harvard College and received her MBA from Harvard Business School. She lives in San Francisco.