I have twenty years of experience doing digital marketing. I have owned a tanning salon and nail salon. My area of expertise is local business marketing. I run a digital marketing agency that specializes in marketing for medical spas. I know there are so many people selling SEO services and it's tough to not get ripped off. My feeling is that you need to know the process at least before hiring a marketing expert. If you don't actively market your business than it's just a hobby. It's really not as complicated as everyone says, which is why I have a passion for sharing all the information I have learned from trial and error. My degree is in finance which is why I include some basic business principles in all my courses.