The Ultimate Digital Marketing Guide For Salons
4.2 (9 ratings)
Course Ratings are calculated from individual students’ ratings and a variety of other signals, like age of rating and reliability, to ensure that they reflect course quality fairly and accurately.
77 students enrolled

The Ultimate Digital Marketing Guide For Salons

Designed for Salon professionals, salon owners and entrepreneurs to master how to market their business online.
4.2 (9 ratings)
Course Ratings are calculated from individual students’ ratings and a variety of other signals, like age of rating and reliability, to ensure that they reflect course quality fairly and accurately.
77 students enrolled
Created by Jon Brown
Last updated 10/2017
English
English [Auto]
Current price: $139.99 Original price: $199.99 Discount: 30% off
5 hours left at this price!
30-Day Money-Back Guarantee
This course includes
  • 2.5 hours on-demand video
  • 1 downloadable resource
  • 1 Practice Test
  • Full lifetime access
  • Access on mobile and TV
  • Certificate of Completion
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What you'll learn
  • How To Grow A Salon Business Using Digital Marketing
Requirements
  • Some Basic Experience Using The Internet.
  • Basic Computer Experience.
  • Salon Ownership or Manager
Description

A step by step guide with clear actionable steps and a process to get your business digital marketing started today.  Learn how to get your website on the top of google and also on top of google maps.  Great tips for how to use FaceBook and social media effectively to get new clients.  Also learn about reputation management to manage those reviews. Everything you need to get started today but in a quick actionable presentation.  We stuck everything you need to know into 2.5 hours. It's about the same length of time as the average Oscar award winner movie.

Who this course is for:
  • Beauty Salon Owners
  • Any Beauty Industry Professional Who Wants To Grow Their Business.
  • Entrapeneurs
  • Salon managers that over see digital marketing or have hired a full service agency.
Course content
Expand all 47 lectures 02:31:39
+ Introduction
8 lectures 30:18

Before you start see how much of the lingo you know.  After you finish try the test again to see how much you have learned. Also you can you these questions and answers as a resource of terms you should learn.

Test Your Knowledge Of Local SEO
25 questions

In many cases getting your salon ranked on google doesn't involve much more than this simple formula.  This is assuming that your website is optimized properly for ranking on google.

Formula To Get Listed On Page One Of Google
05:44

This will provide you with a bench mark of how much money digital marketing can make for your salon.  More importantly the process will help you locate effective keywords that you will use to market your business.  Hopefully this process will motivate you to move forward an implement this digital marketing process after you see the financial opportunity that exists.

Preview 02:42

When you know how much each new client is worth to your business, then you can determine how much money you can afford to spend to acquire a new customer.

Figure Out The Life Time Value Of A Customer
03:20

Some of the things you need to know before you start marketing your business is: Number of existing citations, social media, how many inbound links exist to your website.  Do the existing citations have matching information?  And you want to determine how much work needs to be done on your website to optimize it for results.

Doing A Site Audit Of Your Existing Salon Business
05:53

The process for this is to spy on your competitors to see what keywords they are ranking for.  The theory is that they have already done all the work so it's a good place to start.

How To Research What Your Competitors Are Doing So You Can Beat Them
03:25

One goal for a complete digital marketing program is to build a large number of citations.  You want these listings to match so you build an on boarding document that you can use as a guide when you submit new citations.

Preview 03:11

You need a list of quality keywords to do the website on page SEO setup.  Also these keywords are used to build in bound links.  These are the keywords you want your salon to rank for.  The keywords that will generate qualified customers.

Keyword Research To Maximize Traffic To Your Website
02:59
+ Citations and Social Media
5 lectures 22:06
How To Create Your Salon's Social Media Presence.
03:29
Web 2.0 Sites And Why They Are Important
05:57
How To Use Facebook Properly.
04:48
Google Maps
01:21
+ On Page SEO
9 lectures 19:54
Meta Tags
03:19
URLS and Permalinks
02:51
How To Make Sure Your Site Is Mobile Ready.
01:52
How To Add A Click To Call Button.
00:46
Embedding a Google Map into Your Website.
01:25
How To Test The Page Speed Of Your Website.
01:47
Adding an XML Site Map
01:07
Adding Google Analytics
02:58
How To Setup Schema On Your Site
03:49
+ Building And Creating Important Pages For Your Website
8 lectures 33:14
Introduction To Page Building
04:14
Important Business Website Elements
02:49
Landing Pages
04:25
Contact Page
01:57
Orphan Pages and Why They Are The Secret Weapon
05:08
Orphan Pages For Services
05:55
Creating City Specific Pages
03:56
How To Link These Pages Together
04:50
+ Link Building
7 lectures 19:37
Introduction To Link Building
03:18
Press Releases
02:10
Citations
03:02
Guest Posts
02:34
Map Embeds
03:05
Infographics
02:07
Anchor Text
03:21
+ Ranking Factors
8 lectures 21:36
Ranking Factors
01:44
Link Signals
03:05
My Business Signals
01:58
On Page Signals
01:19
Citation Signals
02:04
Review Signals
03:30
Behavioral Signals
02:02
Google Penalty
05:54
+ Conclusion
2 lectures 04:54

An overview of the standard operating procedure for the process of doing digital marketing for your salon.  Hopefully now everything is starting to come together and it finally makes sense.  After this video you should be ready to get started.

SOP
04:11
Checklist
00:43