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The Ultimate Digital Marketing Guide For Salons
Rating: 4.1 out of 5(11 ratings)
144 students

The Ultimate Digital Marketing Guide For Salons

Designed for Salon professionals, salon owners and entrepreneurs to master how to market their business online.
Created byJon Brown
Last updated 10/2017
English

What you'll learn

  • How To Grow A Salon Business Using Digital Marketing

Course content

7 sections • 47 lectures • 2h 31m total length

  • Introduction3:04
  • Test Your Knowledge Of Local SEO
  • Formula To Get Listed On Page One Of Google5:44

    In many cases getting your salon ranked on google doesn't involve much more than this simple formula.  This is assuming that your website is optimized properly for ranking on google.

  • Perform A Competitive Analysis For Your Business2:42

    This will provide you with a bench mark of how much money digital marketing can make for your salon.  More importantly the process will help you locate effective keywords that you will use to market your business.  Hopefully this process will motivate you to move forward an implement this digital marketing process after you see the financial opportunity that exists.

  • Figure Out The Life Time Value Of A Customer3:20

    When you know how much each new client is worth to your business, then you can determine how much money you can afford to spend to acquire a new customer.

  • Doing A Site Audit Of Your Existing Salon Business5:53

    Some of the things you need to know before you start marketing your business is: Number of existing citations, social media, how many inbound links exist to your website.  Do the existing citations have matching information?  And you want to determine how much work needs to be done on your website to optimize it for results.

  • How To Research What Your Competitors Are Doing So You Can Beat Them3:25

    The process for this is to spy on your competitors to see what keywords they are ranking for.  The theory is that they have already done all the work so it's a good place to start.

  • Onboarding and The Intake Form To Start Building Your Salon's Internet Presence3:11

    One goal for a complete digital marketing program is to build a large number of citations.  You want these listings to match so you build an on boarding document that you can use as a guide when you submit new citations.

  • Keyword Research To Maximize Traffic To Your Website2:59

    You need a list of quality keywords to do the website on page SEO setup.  Also these keywords are used to build in bound links.  These are the keywords you want your salon to rank for.  The keywords that will generate qualified customers.

Requirements

  • Some Basic Experience Using The Internet.
  • Basic Computer Experience.
  • Salon Ownership or Manager

Description

A step by step guide with clear actionable steps and a process to get your business digital marketing started today.  Learn how to get your website on the top of google and also on top of google maps.  Great tips for how to use FaceBook and social media effectively to get new clients.  Also learn about reputation management to manage those reviews. Everything you need to get started today but in a quick actionable presentation.  We stuck everything you need to know into 2.5 hours. It's about the same length of time as the average Oscar award winner movie.

Who this course is for:

  • Beauty Salon Owners
  • Any Beauty Industry Professional Who Wants To Grow Their Business.
  • Entrapeneurs
  • Salon managers that over see digital marketing or have hired a full service agency.

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