The Ultimate Digital Marketing Course 2026: 11 Courses in 1

Explore how digital marketing works via a four-step framework: define your target audience, reach them on the right platforms, drive them to your site, and measure and optimize.

Explore why market research matters in digital marketing and learn to create a three-question survey to define your target audience, analyze data, and extract key insights, plus an alternative strategy.

Identify customer pain points to power digital marketing success by aligning ad messaging with audience needs. Use market research and a simple three-question survey to pinpoint pain points.

Create a three-question Google Forms survey to identify customer pain points, ideal outcomes, and market gaps, then capture emails and use analytics to tailor your marketing copy.

Promote your survey across email, shareable links, and website embeds to drive responses, using Gmail contacts, LinkedIn groups, Facebook groups, and Google forums for broad reach.

Wait for survey completion, review responses in Google Forms and Sheets, filter by difficulty, and summarize the main problem and solution to guide your marketing copy.

Talk to people to gather feedback and uncover customer pain points and desires, then analyze reviews from Udemy, Amazon, and Google to tailor your course content.

Learn what a CMS is, compare WordPress.com and WordPress.org, and build a professional website in under 15 minutes with a free domain, hosting, SSL, and a business email.

Choose WordPress as your content management system to build a site, because it's the most popular open source platform—used by 38% of web—and it offers themes, plugins, and flexible hosting.

Register a domain and hosting with Bluehost, install WordPress, and learn domain naming, top-level domain choices, and how to fix temporary domains.

Install the free Astra theme and starter templates on WordPress, import a complete site, then customize text, images, logo, and menus with Elementor.

Activate a free ssl certificate with Bluehost to secure data, boost Google rankings, and strengthen trust and conversions, by turning on the ssl toggle in the Bluehost dashboard security tab.

Learn to set up a free business email address with a domain on Blue Host, create multiple addresses, and access webmail to manage messages efficiently.

Learn the foundations of copywriting, leverage free tools, use power words, craft customer-centric benefits, write conversational copy with the AIDA formula, and create powerful CTAs that convert.

Discover how copywriting fuels digital marketing by persuading readers to take action, driving conversions across emails, websites, landing pages, ads, and social channels to grow a business.

Explore how power words evoke emotion, trigger curiosity, and boost conversions by using fear, anger, greed, and trust, with real-world examples and a downloadable pdf.

Master what's in it for me by transforming copy from we to you language, focusing on the reader's benefits and delivering customer-centric copy that engages.

Focus on benefits, not features, to boost sales in digital marketing. Learn to translate any feature into clear benefits using the so what strategy to craft compelling copy.

Write conversational copy that sounds like you talk to a friend, boosting readability and credibility; write for one person, keep language simple, use contractions to boost engagement and conversions.

Learn the AIDA formula—attention, interest, desire, and action—to structure copy for ads, pages, emails, and blogs, with real-world examples and practical steps.

Learn to craft powerful CTAs that convert by using verbs, urgent language, clear placement on every page, high-contrast designs, and risk-free offers like money-back guarantees.

Explore search engine optimization fundamentals, including keyword research, on-page and off-page SEO, backlinks, user experience, and technical SEO, while learning how to track performance and generate content ideas.

Explore the typical seo campaign workflow from keyword research to measuring progress, including content generation, on-page seo, off-page seo, and link building.

Explain what seo is and how it drives organic traffic from search engines by showing organic listings outperform paid ads in clicks and credibility.

Learn the two elements of an SEO campaign—on-page SEO and off-page SEO—and how changes like title tag and meta description contrast with off-site actions such as building links.

Learn how to identify keywords as search phrases and optimize for buyer intent to boost SEO, online visibility, relevance, and drive sales with a better user experience.

Compare short tail and long tail keywords, showing how broad one- or two-word queries differ from specific three- to five-word phrases that convert better and rank on Google more easily.

Learn to use Google keyword planner, a free tool in Google Ads, to discover new keywords, export ideas, and view search volume from a keyword or URL.

Identify the keywords your website already appears for in Google and optimize your site for those terms to boost rankings using SEMrush's organic research data.

Discover how to determine keyword difficulty with MozBar by analyzing page authority and domain authority, identify low-competition keywords with PA/DA under 25 on page one, and plan efficient SEO campaigns.

Learn to discover extra website keywords using Semrush, export keyword data by theme, and organize them into a keyword research template to optimize pages like yoga mats.

Clean and organize your keyword spreadsheet by removing irrelevant terms and duplicates, using filters to ensure relevance to your site, ready for on-page SEO.

Craft high quality content that provides value to users, aligns with Google's goal to deliver useful results, and improve rankings with clear grammar and proper formatting.

Subscribe to industry-related blogs to generate content ideas for your website. Learn to find top sources such as feedspot's top 100 blogs and receive ideas by email with flexible frequency.

Avoid massive walls of text on your website; format content with headings, subheadings, bullets, and images to boost readability and dwell time, improving Google rankings.

Learn how onpage SEO improves website visibility by structuring content and optimizing elements like the title tag, h1, and meta description, building a solid foundation for SEO.

Prioritize the three kings of website optimization: the URL, the SEO title tag, and the page title (H1). Optimize subheadings (H2, H3) and content to support these elements.

Optimize a url with the top keyword like yoga clothes, avoid stuffing and repetition, and use WordPress permalinks and 301 redirects to protect rankings.

Learn to optimize the SEO title tag in WordPress using Yoast SEO, craft natural, front loaded keywords, avoid over-optimization, and write an effective meta description to boost click-throughs.

Optimize your WordPress page title and headings to align the three kings of on-page seo—title tag, headers, and page title—and verify with the seo meta click extension.

Discover what a backlink is and why it matters for SEO, as external links act as votes of confidence that influence Google rankings. Learn to distinguish quality backlinks.

Explore anchor text and its role in link building, including exact match, partial match, branded anchors, naked URLs, and miscellaneous types, and how Google uses anchor text to influence rankings.

Learn to check your website's current backlinks and referring domains with SEMrush. See how age affects backlinks and use filters for do follow and one backlink per domain.

Learn a five-step checklist to identify good backlinks by evaluating domain authority, keyword coverage, organic traffic, referring domains, and external link dilution to boost SEO quality.

Learn to build backlinks via guest posting by targeting relevant blogs, using Google search operators, evaluating sites with Semrush and MozBar, and outreach with unique content.

Set up google search console to monitor indexing and visibility, verify domain ownership with a txt record, configure dns, and wait for propagation before verifying.

Set up your first google analytics account from scratch and connect it to GA4 using google tag manager, create a data stream, and verify with real-time reports.

Learn how schema markup helps search engines interpret data and display rich snippets, and implement it on WordPress using the Schema All In One Schema Rich Snippets plugin.

Learn to improve UX by balancing responsive design, simple navigation, fast loading, answer-first content, and rich media, aligning pages with search intent to boost conversions and rankings.

Track Google rankings with SEMrush position tracking by setting your domain and local London keywords, then review weekly updates. Use SERPROBOT as a budget alternative.

Discover how SEO timelines vary from four to six months, why results differ, and how a proven, gradual, month-by-month strategy—covering content, on-page SEO, and natural link building—drives higher Google rankings.

Explain how Google Ads work, cover search vs display networks, the hierarchy, keyword targets with match types and negative keywords, and set up bidding, ad extensions, and conversion tracking.

Understand how Google Ads operate as an auction on keywords, with pay-per-click and a maximum CPC, while exploring Google's 75% market share and 3.5 billion daily searches.

Discover where Google ads appear, compare the search network and display network, and learn why the search network typically delivers more targeted conversions while display boosts brand awareness.

Understand the Google Ads account hierarchy from account to campaigns and ad groups. Learn how ads and keywords sit in each ad group, with location targeting at the campaign level.

Sign into Gmail, ensure internet connection, open Google Ads, and switch to expert mode to access eight objectives, then set up a website-traffic search campaign with a clear campaign name.

Configure Google ads campaigns by selecting the right networks, targeting locations from city radius to postcode, and using presence over interest to save costs.

Set a daily budget placeholder of three pounds and bid for clicks on a new Google Ads account, with max CPC adjustable and conversions unavailable.

Set up a Google Ads account from scratch, enter placeholder billing and time zone details, review settings, and pause the initial campaign before exploring keyword research.

Discover how keywords drive Google ads auctions, distinguish search intent from short-tail to long-tail terms, and apply the AIDA funnel to target high buyer intent searches.

Discover how to generate keyword ideas for Google Ads by using the get keyword ideas tool with a related URL, then compile and categorize a large keyword list before uploading.

Use Google Keyword Planner to discover keywords for ceiling fans. Download keyword ideas into CSV or Google Sheets and organize them in a research template to review CPC estimates.

Organize your keyword list by themes and remove duplicates with conditional formatting. Move terms to a negative keywords tab and build theme tabs like light and room for Google Ads.

Master keyword match types—broad, phrase, and exact—and learn how symbols or their absence shape ad visibility and buyer intent, guiding budget choices.

Learn to add keyword match types—broad, phrase, and exact—to your research template. Split keywords into themes like large and small rooms, then update Google Ads ad groups for precise targeting.

Learn how negative keywords prevent irrelevant clicks in Google Ads, using broad, phrase, and exact match types; apply at campaign level, with practical examples like cheap and luxury fans.

Discover how to craft Google ad texts that highlight your unique selling points, emphasize benefits over features, and include promotions, while ensuring landing-page relevance and injecting scarcity to boost clicks.

Learn to create your first Google ad with a responsive search ad, set final URL and display path, craft benefit-focused headlines with keywords, and use ad strength to optimize.

Explore manual, semi-automated, and automated bidding, and learn how to switch from manual CPC to automated targets like target CPA and ROAS, using conversion tracking to maximize conversions.

Maximize clicks drives traffic by bidding to get as many clicks as possible within your daily budget, boosting branding, list building, and data on site behavior.

Master manual cost-per-click bidding to control campaign, ad group, and keyword bids with no automation, and use ECPC to boost conversions while preserving control and requiring conversion tracking.

Explore how Google uses quality score to link relevance, click-through rate, and user experience to ad rank, improving paid and organic search results.

Learn the four components of quality score: CTR, keyword to ad relevance, keyword to query relevance, and landing page quality—and how they influence the score through CTR calculation.

Learn how Google determines ad rank with the formula ad rank equals maximum CPC bid times quality score, and why quality score and ad extensions shape CTR and ad position.

Explore how ad extensions expand your ads with sitelink extensions, increasing on-page real estate, boosting click-through rate and quality score, and making ads more relevant and easy to update.

Identify and implement the four main ad extensions—sitelink, location, call, and callout—to optimize Google Ads, with examples showing page links, maps, phone calls, and highlights.

Learn to add sitelink extensions in Google Ads, choosing campaign or ad group placement and creating four sitelinks with relevant URLs and descriptions.

Learn to add and optimize callout extensions in Google Ads, applying relevant text to the ceiling fans ad group to highlight unique selling points like free delivery and 24-hour support.

Define conversions and how tracking shows which ads and keywords drive revenue. Boost return on investment, and preview the two main conversion types in the next video.

Explore the two main conversions in Google Ads: website conversions (purchases, sign-ups, leads, page views) and phone call conversions, with tagging and thank-you page tracking.

Set up conversion tracking for form submissions in Google Ads by creating a website lead form conversion, configuring value and count, and installing the global site tag and event snippet.

Set up conversion tracking for phone calls in Google Ads, configure phone call conversions, and analyze results by conversion action to optimize campaigns.

Optimize your Google Ads by analyzing keywords across ad groups, focusing on high-conversion keywords, weeding out nonperformers with negative keywords, and tracking cost per conversion to maximize results.

Analyze ad group data to compare ads. Pause underperforming ads and test a new variant by changing one variable to improve conversions, conversion rate, and cost per click.

Explore email marketing, why it matters, and how to set up a Mailchimp account. Create lead magnets, add them to your site, master subject-line strategies, and review data, optimize campaigns.

Email marketing promotes products through email campaigns, nurtures leads and loyalty, and remains the top communication channel with a 4400% ROI and owned lists.

Learn how to set up a free Mailchimp account, enable the 2000-contact free plan, verify your email, enter business details, and meet address requirements.

Discover how lead magnets grow your email list by offering a valuable free asset in exchange for an email, with seven practical tips to boost conversion.

Learn to create lead magnets, add pop-up and inline signup forms with Convertful on WordPress, and grow your email list through a PDF exchange and spin-to-win tool with Mailchimp integration.

Learn nine email subject line strategies to boost opens. Keep lines under 60 characters, start with action verbs, use numbers, ask questions, add scarcity, and review your inbox for ideas.

Learn to create and design an email campaign in Mailchimp, configure recipients, from name and branded domain, craft subject and preview text, and assemble content with templates, image, a button.

Review a Mailchimp campaign by analyzing open and click rates, benchmarking against industry peers, and using 24-hour performance to optimize future sends and button choices.

Discover how to market your business on Facebook by creating a business page, profiles, cover images, and engaging posts; learn about likes vs followers and use insights to target audiences.

Discover why Facebook dominates marketing with 2.7 billion active users, real profiles, and a powerful ads platform that can drive awareness, traffic, leads, and conversions.

Learn how to create a free Facebook page for any business by signing up, naming the page, choosing a category, adding a description, and setting a custom URL.

Design a simple Facebook profile image icon using Canva by creating a 540 by 540 canvas, adding JG initials in a clean font, and exporting as PNG.

Design a clear Facebook cover image that shows what your business does, using Canva templates or a custom banner, and add a learn more button linking to your site.

Update your page info and preferences to finalize the core setup of your Facebook business page, including website, location, hours, phone, and messaging options.

Remove unhelpful banner and profile posts to focus on value, then post ideas: share blog content with descriptions, study competitors, and curate industry blog insights for Facebook.

Explore six actionable strategies to promote a Facebook page and boost likes and engagement, including inviting friends, linking from personal profiles and emails, and outreach via Gmail and LinkedIn contacts.

Learn the difference between page likes and followers on Facebook, how liking may not imply following, how to unfollow, and why growing followers boosts newsfeed visibility, engagement, credibility.

Explore how to grow a Facebook page using insights to track actions, reach, and engagement. Dive into the people tab for demographics, location, and post performance to inform targeted strategies.

Master Facebook ads with live case studies, policies, and step-by-step account setup. Apply advanced targeting, placements, and A/B testing for custom audiences and clients.

Three real case studies show how Facebook ads drive results across industries. They cover lead generation, app installs, and online sales using custom and lookalike audiences.

Learn how Facebook ads operate as an auction, covering bidding, cost control options like cost cap and bid cap, and how ad relevance shapes delivery.

Learn how to set up a Facebook advertising account, including creating a Facebook page, accessing Ads Manager, and configuring payment methods and a spending limit to control costs.

Understand Facebook and Instagram ad policies, the 24-hour review, how to appeal disapproved ads, and guard against unsafe supplements, misinfo, and third-party image infringement while ensuring landing-page relevance.

Choose between boosting your post for quick, engagement-focused ads or using Ads Manager for advanced campaigns with traffic, leads, and conversions; Ads Manager offers more targeting and creative options.

Learn the three levels of Facebook ads—campaign, ad set, and ad—and how the traffic objective drives audience, placements, budget, schedule, and ad creative testing to optimize performance.

Discover how to choose Facebook ads objectives across awareness, consideration, and conversion in Ads Manager. Learn to test, set a spending limit, and use campaign budget optimization.

Set and optimize the ad set budget and schedule for a Facebook campaign, address audience targeting, potential reach, minimum daily budget, and run times to improve results.

Define your ad audience using location, age, and gender settings in Facebook ads, starting with local targets and refined by insights, to prepare for detailed targeting.

Target audiences using demographics such as education, income, life events, and work on Facebook; learn limitations and pivot toward interest-based targeting for more relevant ads.

Target audiences by interests on Facebook to boost ad relevance and reduce drift from changing jobs. Choose interests like entrepreneurship, digital marketing, and SEO, and test them to optimize campaigns.

Master behavior targeting in detailed ad set targeting by selecting device usage and travel, then refine audiences with connections and clear ad set naming for scalable campaigns.

Configure placements, optimization and delivery by using manual placements on Facebook, focusing on the News Feed and right column while unticking Audience Network for better reach.

Identify unique value, emphasize benefits, and clearly state offers in Facebook ad copy; test images, apply color psychology, use testimonials, promotions, and scarcity to boost performance.

Create Facebook ad creative by selecting formats such as single image, video, carousel, or collection, with instant experience. Write concise primary text and CTA, then preview and run A/B tests.

Learn to set up a simple A/B split test for Facebook ads by changing one variable, typically the image, to measure cost per conversion and compare versions by publishing.

Analyze your ad report in the ads manager to extract insights across campaigns, ad sets, and ads, then optimize based on clicks, reach, impressions, and placements.

Discover how the Facebook pixel tracks conversions, optimizes campaigns, and supports remarketing by adding a pixel to your site, defining events like lead or purchase.

Learn to set up Facebook website visitors custom audiences with the pixel, master remarketing, and target by time spent, pages visited, and events.

Set up a Facebook Business Manager account to manage multiple pages and ad accounts for clients, and enable custom audiences with a customer list.

Create a customer list custom audience by uploading an email list CSV, mapping columns, and hashing data for targeted Facebook ads.

Learn to create custom audiences from Facebook page engagement to target ads, including options like page visits, post interactions, and call-to-action clicks, with a recommended 90-day duration.

Learn how to create and leverage lookalike audiences on Facebook to scale sales by using high quality source data, targeting by location, and testing different percentages and sources.

Learn why Facebook video ads drive engagement, backed by data showing video outperforms other formats, with key takeaways on audience retention and the need for captions for mute viewing.

Learn to create effective Facebook video ads by selecting video views, configuring campaigns, uploading edited videos with captions and thumbnails, and crafting primary text with a strong call to action.

Learn to run lead generation campaigns with instant forms, set up campaign ad set and ad, and optimize targeting, budget, placements, and offers to maximize local leads.