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The Ultimate Black Friday Ecommerce Masterclass
Rating: 4.7 out of 5(8 ratings)
1,502 students

The Ultimate Black Friday Ecommerce Masterclass

The #1 thing you need to prep for Black Friday and beyond.
Created byTony DiBernardo
Last updated 9/2022
English

What you'll learn

  • Grow your list and create popups, emails, and texts, to drive more sales this Black Friday.
  • Know how to prepare your audience to not only look out for, but be excited enough to buy when BFCM rolls around.
  • Learn not only WHAT to do, but exactly WHEN, to give yourself a chance at your best BFCM ever.
  • Execute your most relaxed and prepared BFCM yet.

Course content

3 sections • 21 lectures • 47m total length

  • Welcome to the Course!3:12

    Welcome to the course! My name is Tony and I'll be your instructor. After this course, you'll have all of the information you need to have your best BFCM yet. I'm talkin' campaigns, images, copy, and everything planned months in advanced. In this course, we tell you what to do and when to do it so that all of your Black Friday efforts are ready to go when the time comes to press live.

    Speaking of "when" you'll need to do things, we've laid out every action explained in this course on an easy-to-read calendar. Now, we know not everybody is starting this course in September, but we do have recommended dates you ought to aim for to make this time pf preparation as smooth as possible. If you catch this a little late, no biggie, just catch up as soon as you can!

    If you'd like to access the Ultimate Black Friday Calendar, you can access it in the resources section.

  • Sep 7: List Growth6:51

    The first thing we recommend you focus on in preparation for Black Friday and Cyber Monday is List Growth, because in marketing your store, you need people to market TO. We recommend starting this step in September.

    Remember, to get access to the Ultimate Black Friday Calendar, you can access it in the resources section.

  • Sep 12: Sending Regular Emails and Texts3:25

    Sending emails and text regularly is a huge part of priming your audience for the busiest holiday of the year. Establish trust and loyalty with these tips to knock it out of the park this year. We recommend starting this step in September.

    Remember, to get access to the Ultimate Black Friday Calendar, you can access it in the resources section.

  • Sep 15: Set Your Goals2:36

    Not a goal setter? It's time to become one. How was your last Black Friday? Do you have any stats or benchmarks to compare it to? Learn the importance of setting goals and how it can drastically improve your ability to strive for more ambitious ones (and hit them). We recommend starting this step in September.

    To get access to the Ultimate Black Friday Calendar, you can access it in the resources section.

  • Sep 19: Plan Your Holidays2:09

    There are a dozen holidays coming up in the next 3 months. For most stores, doing them all is just too much. This lesson will walk you through how to choose them best holidays to lean into for you, your business, and your customer. We recommend starting this step in September.

    To get access to the Ultimate Black Friday Calendar, you can access it in the resources section.

  • Sep 28: Come Up With Your Offers3:39

    You've chosen which holidays you're going to lean into, now what? It's time to choose your offers. Are you promoting a discount? site-wide coupon? free shipping? What is it that you plan to promote that will bring shoppers through the doors this BFCM? We recommend starting this step in September.

    To get access to the Ultimate Black Friday Calendar, you can access it in the resources section.

Requirements

  • No business or marketing knowledge is needed, but we recommend having an online business to apply these strategies to.

Description

Ready to have your best Black Friday and Cyber Monday yet? The Ultimate Black Friday Ecommerce Masterclass was designed to prepare you for your most successful BFCM as an online business owner.

You'll get an in-depth guide with specific dates to pay attention to and advice to keep you on track and have a record-breaking holiday season. We tell you exactly WHAT to do and exactly WHEN to do it so that this year is your most prepared BFCM yet.

Everything growing your list and creating campaigns to segmentation and drafting emails and money-making texts, this course will tell you every thing you need to know to be prepared and stress-free this BFCM season.

Not only do we cover you through Black Friday, Small Business Saturday, Cyber Monday, and Giving Tuesday, but we'll also support you through the end of the year to help make your holiday season just as successful.

We label each lesson with a recommended date you start each task from September to December, but if you start later, there is plenty of time to catch up.

This course is brought to you by Privy, the leading Ecommerce tool for online businesses. We've helped over 800,000 merchants make over $8 billion dollars in revenue. We know what makes a successful online business and we know where most entrepreneurs get stuck. So, are you ready for your best BFCM yet? Join us for this free course to get started!

Who this course is for:

  • Online Business Owners
  • Small Business Owners
  • Shopify Business Owners

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