
Explore subtle psychology of sales by examining principles such as reciprocation, possession, group dynamics, chunking, baseline, verbal alignment, illusion, association, overview, and shortage, and learn to connect emotionally with customers.
Explore the psychology principles to use in sales, including reciprocation, possession group dynamics, chunking, baseline allurement, illusion, association, overview and shortage, to boost results.
Explain the principle of reciprocation as a give-and-take dynamic. Salespeople can use this by offering something free, like maintenance or accessories, to prompt reciprocity, while empathy helps address customer needs.
Explain the principle of possession and how attachment to belongings shapes buying behavior. Offer a free period for a payable service, then prompt purchase once the free period ends.
Explain how group dynamics influence buying decisions by leveraging social proof and the allure of belonging to an elite inner circle, as shown by Mega Mart's gold membership strategy.
Chunk information into logical, bite-sized units to help prospective customers categorize details. Move from basic to advanced to unique features, then highlight price differentiation.
Explain the principle of allure by showing how bundling and three-point pricing lure customers toward the costlier option, reducing buying pain and boosting sales.
Explain the illusion principle, where minds notice a product everywhere after interest arises, and apply diligent follow-ups, brochures, and innovative pitches to convert customers.
Explain the principle of association and how the brain links cues to emotions, using colors and words like red, sturdy, reliable, and safe to build trust and drive sales.
ARE YOU WORKING IN SALES DEPARTMENT OR ARE YOU A SALES EXECUTIVE BUT NOT ABLE TO UNDERSTAND HOW TO PERSUADE CUSTOMERS TO BUY YOUR PRODUCT – HERE IS A WONDERFUL OPPORTUNITY TO ACE THIS SKILL!
Persuasion is extremely important in sales but how would you persuade if you don’t understand what is going on in their minds? Or what are the different things that could impact and drive a person to buy from you?
Few people struggle at sales while few others are able to ace it! Sales is all about connecting with your customers at an emotional-level by understanding their psyche.
SALES IS INTRICATELY CORRELATED WITH THE PSYCHOLOGY OF YOUR CUSTOMER.
You can learn a few tricks while selling a product, like - Principle of Reciprocation, Principle of Possession, Principle of Group Dynamics, Principle of Chunking, Principle of Base Line, Principle of Allurement, Principle of Illusion, Principle of Association, Principle of Overview and Principle of Shortage
What you need to do is – JUST CLICK ON THE ENROL BUTTON TO LEARN THIS COURSE AND BECOME A PRO IN SALES!
Who can enrol in this course?
Students, Graduates, Freshers, Salespersons, People who wanted to enhance their career in sales can enrol in this course. Anyone who has willingness to learn can enrol in this course.
Why should you enrol in this course?
This course not only teaches you how to sell a product, but goes beyond that and helps you to understand the psychology of the customers. It teaches you how to persuade a customer after understanding their psychology.
What is taught in this course?
This course teaches you the following:-
• Psychology Principles to Use in Sales
• Principle of Reciprocation
• Principle of Possession
• Principle of Group Dynamics
• Principle of Chunking
• Principle of Base Line
• Principle of Allurement
• Principle of Illusion
• Principle of Association
• Principle of Overview
• Principle of Shortage
• Psychological Barriers for Salespeople
How is the course structured?
The entire course is split into several small modules in video formats. There are 15+ videos in this course. Simple English is used to describe the concepts. The course begins with an introduction part which emphasizes the importance of understanding the psychology of the customers to make a sale. Basic concepts are explained in the initial modules and as the course progresses certain important concepts are covered with case studies and examples wherever possible and applicable.
The usage of images/pictures/icons and infographics adds value to the content and makes the entire course interesting.
What are the prerequisites for enrolling in this course?
No prior experience or qualification is required to join this course. All you need is basic understanding of English and uninterrupted Internet connection to view the videos.
How will this course benefit you?
After enrolling in this course, you not only learn the psychology of customers but this course gives an in-depth idea about how to overcome the psychological barriers while making a sales and become a successful salesperson.
JUST CLICK ON THE ENROL BUTTON AND LEARN THE PSYCHOLOGY OF MAKING GOOD SALES!