
Explore the strategic value curve, a framework to create superior customer value and outperform competitors. Learn to identify segments, assess value propositions, develop strategies, and implement them.
Identify key customer segments and their needs using surveys, interviews, focus groups, online reviews, personas, empathy maps, and customer journey maps to tailor value and competitive strategy.
Explore value propositions and factors of competition, and learn to assess them using data sources and tools to navigate the competitive landscape and move up the strategic value curve.
Learn to develop strategies that improve your value proposition and move up the strategic value curve by analyzing competitors and applying data sources and tools to your product or service.
Implement and monitor your new value proposition using data sources and tools, applying project management, change management, marketing mix, and KPIs to measure and improve value.
Business Process Management (BPM) is a systematic approach to improving the performance of an organization by aligning its business processes with its goals and objectives. BPM involves the continuous identification, analysis, and improvement of business processes.
The Strategic Value Curve (SVC) is a BPM framework that helps organizations to identify and focus on the business processes that have the greatest impact on customer value. The SVC is a model that depicts the relationship between the cost of a business process and its value to the customer.
This course will teach you how to use the SVC to improve the performance of your organization's business processes. You will learn how to:
Identify the business processes that have the greatest impact on customer value
Analyze the cost and value of business processes
Develop and implement improvement initiatives for business processes
Measure and track the results of improvement initiatives
Course Prerequisites:
None
Course Outline:
Introduction to Business Process Management (BPM)
The Strategic Value Curve (SVC) Model
Identifying the business processes that have the greatest impact on customer value
Analyzing the cost and value of business processes
Developing and implementing improvement initiatives for business processes
Measuring and tracking the results of improvement initiatives
Course Outcomes:
Upon completion of this course, students will be able to:
Understand the principles of BPM
Apply the SVC model to identify and focus on the business processes that have the greatest impact on customer value
Analyze the cost and value of business processes
Develop and implement improvement initiatives for business processes
Measure and track the results of improvement initiatives