The Startup SPIN Method: Get Free PR with Zero Experience

Welcome to the fast-paced world of PR for entrepreneurs and startup founders!

I'm Jenny, a startup founder, and communications expert. My foray into PR began when I launched my own consumer startup. My team and I wanted publicity to build brand awareness and credibility, but we didn’t have the budget to hire a PR agency. So we took a leap of faith and pitched the media ourselves. Within a month of launching, we were featured in top news outlets worldwide.

In this bite-sized course jam-packed with information, I’ll show you how to pitch yourself to the media and earn coverage and publicity for free, even if you have no budget, experience, or connections.

In under 90 minutes, you’ll learn the SPIN method, the step-by-step playbook I’ve used to get startups–including my own–featured in top press worldwide. Use SPIN to tell your company STORY, tailor your PITCH to trends and journalist INTERESTS, and reach out to the right NETWORK to amplify your voice.

Specifically, we’ll cover:

• The benefits of doing PR yourself

• Setting achievable PR goals

• Telling your story in a way journalists will love

• Writing slam dunk headlines that journalists WANT to read

• Anticipating journalist needs and inserting yourself into trending conversations

• Sending a compelling pitch at the right time, to the right audience

• Writing a press release and designing a press newsroom

• Creating a media list customized to your specific needs

• Positioning yourself as a thought leader

• Building credibility and trust for you and your business