The Social Agent: Social Media for Real Estate
4.5 (149 ratings)
Course Ratings are calculated from individual students’ ratings and a variety of other signals, like age of rating and reliability, to ensure that they reflect course quality fairly and accurately.
964 students enrolled

The Social Agent: Social Media for Real Estate

Real Estate system for generating leads through social media marketing, primarily FaceBook
4.5 (149 ratings)
Course Ratings are calculated from individual students’ ratings and a variety of other signals, like age of rating and reliability, to ensure that they reflect course quality fairly and accurately.
964 students enrolled
Created by Avarie W
Last updated 8/2016
English [Auto]
Current price: $38.99 Original price: $59.99 Discount: 35% off
2 days left at this price!
30-Day Money-Back Guarantee
This course includes
  • 5.5 hours on-demand video
  • 2 downloadable resources
  • Full lifetime access
  • Access on mobile and TV
  • Certificate of Completion
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What you'll learn
  • Execute campaigns to target key areas and ideal home buyers/sellers
  • Generate leads successfully and efficiently through social media marketing
  • Develop and execute a social media marketing strategy specifically for the Real Estate Industry
  • Design, build and execute a Facebook Marketing Campaign
  • Create high quality graphics for all social media accounts and email marketing
  • Create, access and launch a sponsored YouTube video advertisement
  • Gain crucial insights and statistics of your Facebook audience
  • Maintain and grow organic exposure for Facebook Business page
  • Efficiently navigate and use the Facebook Ads Manager dashboard and platform
  • Understand Facebook marketing nuances and how to implement those into your Real Estate social media marketing
  • Develop an ad copy strategy with proven elements and verbiage for the Real Estate industry
  • Quickly and efficiently post relevant material that your fans will love
  • Navigate YouTube's campaign dashboard through Google Analytics
  • Understand the key differences in types of YouTube sponsored ads to determine the best for you and your area
  • Create and design a professional Facebook Business page that adheres to Facebook guidelines
  • Significantly increase traffic to your Real Estate website by funneling your social media audience
  • Basic understanding of using Facebook
  • Computer and internet
  • Familiarity with Real Estate Industry terms
  • Willingness and ability to implement some changes/updates in your marketing techniques!

Are you a real estate professional in need of a fuller pipe-line? Do you know you need social media and social media marketing but not a clue where to even begin!? Do you have a FaceBook business page, but it's just not producing any results and feels like a waste of time? Well, good news! The Social Agent e-course is designed for real estate professionals just like you! From beginner to advanced, the mission of this e-course is to set you up for ultimate social media marketing success. Which means, you don't even need to have a Facebook business page to start! If you're thinking, "I already have a business FaceBook page and have tried marketing before, this course isn't for me", then think again! The advanced units of this e-course will teach you how to master ad copy for real estate posts with proven techniques, easy tools for graphic design so your posts are unique, ads manager reporting to ensure your marketing as the highest ROI and so much more! This e-course has proven methods and tips specifically for real estate professionals! Those other courses are blanketed for every industry... But shouldn't you learn exactly what you need to be successful in YOUR specific industry? Social media isn't going anywhere... The Social Agent e-course will be one of the best, long-lasting investments you'll make in your real estate career!

**For students outside the US: Please note this course was filmed in the US and some lingo may be different for your country. For example, if your country does not use MLS (Multiple Listing Service), then please substitute for your country's listing service. Otherwise, all strategies and information can be applied globally!

Who this course is for:
  • This e-course is best suited for real estate professionals that: have an online marketing budget, have used FaceBook before but don't yet have a business Facebook page, or have a business Facebook page but want to either start marketing or improve their efforts, a team or individual agent, and agents proficient with a computer and have access to the Internet.
  • This e-course is not for: students that have never used Facebook before.
  • Please note: this course is very heavy focused on Facebook and YouTube advertising and content build. Reasons why other platforms are not necessary for Real Estate agents are discussed in this e-course.
  • This e-course is not for: students that are not currently or looking to practice Real Estate
Course content
Expand all 40 lectures 05:26:21
+ Unit 1: Let's get Social!
8 lectures 32:50

Welcome, so excited you are here! Meet your instructor, Avarie, and understand how to navigate this course! Also, download and start working on your strategy guide that will help jump start your success!

Preview 06:05

This lesson dives into the importance of understanding the purpose of social media for your real estate business (in general anyways, we’ll dig deeper in a later lesson). But it’s worthwhile for you to understand which platforms are necessary for your online growth and marketing strategy as a real estate agent, and why some might be a big waste of your time!

The following articles are cited. Feel free to visit to read some awesome free content on your own.. and also use these resources to target your city’s audience in particular (especially the generational trends pdf)

Preview 05:04

Have a FaceBook personal page but not a business page? Learn how to create one quickly! FaceBook is a MUST for this entire e-course… This lesson is on the steps to actually creating your Facebook business page. The optimizing of the page (picture sizes, CTA, etc.. are in a later lesson).

Create your Facebook Business Page

You might already have a YouTube account and just don't know it.. learn how to access and/or create your channel!

Create your YouTube Account

Most profesionals should have a LinkedIn account regardless of their online marketing strategy. Learn where to go and how to start yours today.

Create your LinkedIn Account

Start building your content today with an Instagram account!

Create your Instagram Account

In the event you'd like to have a twitter anyway, here's how to create an account!

Create your Twitter Account

Not a professional designer or proficient in photoshop? No problem! This new tool is going to be your best friend. The platform lets you design quick and beautiful posts for your social media, newsletters, email marketing.. you name it!

Design tool: Canva
Unit 1 Quiz
5 questions
+ Unit 2: Social Media Exposure
9 lectures 01:28:51

We hear “exposure” so often when talking about social media… what does that actually mean?

Preview 05:14

Narrow in on Facebook Exposure

Facebook Exposure

A crucial part of your success as a real estate agent marketing on social media is to have a well planned and tested strategy. Part 1 and 2 of Develop an Exposure Strategy will provide proven key elements to implement in your planning.

Part 1: 3 Key Elements to Develop an Exposure Strategy

...Continuation of developing an exposure strategy.

Part 2: 3 Key Elements to Develop an Exposure Strategy

You may or may not have heard about Facebook's infamous algorithm: Edge Rank. In this lecture we dive deep into not only understanding this algorithm but how to "play along" with it for maximum exposure.

Facebook : EdgeRank

Facebook paid marketing is great, but what about the "free" exposure? This lecture introduces organic exposure.

Facebook: Organic Exposure

Now that we know what organic exposure is... how do we get it!? Maybe Organic exposure is just “dead” for those who don’t know how to attract or attain it... let's learn how to do just that.

Attract and Attain Organic Exposure

If you choose to also do YouTube paid marketing... it's important to also understand this platform's ranking system.

YouTube's Ranking System

It's just a little assignment before starting Unit 3... this will help you!

Unit 2 Quiz
4 questions
+ Unit 3: Real Estate Ad Copy
5 lectures 49:44

When constructing and designing your ads, it's important to visualize how your audience will receive and read your posts. Learn the different types and placements of Facebook advertisements and how they appear on your audience's newsfeed.

Facebook: Ad Types and Placement

Although you may not pursue YouTube paid advertising... it's useful to at least know the different options for marketing. Check the Bonus section for how to get started on your YouTube advertising.

YouTube: Ad Types and Placement

Your Ad Copy will be the most important aspect you implement in your social media marketing. First step, learn the crafting of your post.

Ad Copy: Craft Facebook Posts that Convert

These are proven do's and don'ts of constructing Real Estate social media marketing ad copy!

Ad Copy: Do's and Do Not's!
2nd Assignment!
+ Unit 4: Ads Set Up & Boost!
3 lectures 28:01

1st step... set up your billing account so you can begin Facebook lead generation!


Learn how to create custom audiences to target your ideal home buyer! Who is buying/selling in your area?

Target your Audiences: who's buying/selling a house?

Young Jedi: ready to begin your paid advertising, you are now. Implement all the unit 1-3 knowledge, system & tools you've learned to reach the most amount of people!

Grid Tool:

Boost your Post!
+ Unit 5: Expert Adveritising
5 lectures 54:08

Ads Manager 101. Learn the basics of the advanced ads manager and accessing the campaigns in your dashboard.

Management Tool

Now that you know how to write converting ad copy, design your own professional style graphics, set up your billing and access your ads manager account... you are ready to begin executing through your ads manager! Learn how to choose your objective and create and schedule your new campaign.

Part 1: Create Ad

Part II: Continuation of creating and launching your ad through the Facebook Business Ads Manager.

Part 2: Create Ad

For learning purposes, metaphors can always help the learner understand concepts. One concept that is very important is the strategy of your online advertising. Online advertising should never be a "crockpot mentality" of "set it and forget it"... it's rather important to take the "toaster" approach by continually monitoring and adjusting your advertisements... or you might get burned ;) Learn how to use the Facebook Reporting tool to avoid low ad conversion and even worse, wasting lots of marketing dollars.

Ads Manager Reporting
+ Unit 6: Page Analytics
5 lectures 42:05

Welcome to Unit 6: your very last unit (aside from your super awesome social agent bonuses of course)!

Introducing Unit 6

In the eyes of an online marketer, data is gold! Who, what, when, where, why? Find out in this lesson! Discover not only who is browsing your page but what are they looking at, when are they browsing, where are they viewing from, and why they might be interested. Also, take a sneak peak on your competitors... "Susie Q Realty is getting HOW much exposure!? What is she doing!?"... find out!

Insights Tool

Pat II: Insights Tool dug deeper...

Insights Tool 2

You're not alone if you're wondering "But what if I don't want to work on Facebook on Sundays?!". The answer to you is: "You don't have to!". Find out how to get your posts published during your page's peak times, without having to adjust your schedule.

Publishing Tool

Congratulations!!! YOU did it! YOU are a "do-er" (my favorite type of person!).

You did it!
+ Unit 7: Social Agent Bonuses!
5 lectures 30:42

Most MLS systems will limit or max the amount of photos you can upload to your listing. Sometimes, with larger homes or homes with many rooms and sections, this can be very limiting! Who is going to schedule an appointment to a house they can't fully see? Who has the time to go into all of the syndicated sites to add the additional photos? Very limiting amounts of people... This well help you save space in your limited capacity and not have to take up a whole spot for just one tiny half bath! ( I have designed and posted two examples of this strategy. They are both bathroom photos, however you can use this strategy for any area of the property).

How to Use Canva to enhance your MLS Photos

If your web service provider does not already provide the opt-in or landing page options for your site, then you may want to look into 3rd party providers such as LeadPages. Just as an FYI, I am NOT affiliated with LeadPages. I am a real estate consultant and use Lead Pages for my clients. I have found their platform the easiest and most convenient platform to use. You do like ease and convenience, right?


This is an added bonus for those that wish to pursue YouTube paid marketing. FaceBook is a MUST, YouTube is optional if you’ve got the extra jingle to spare for brand awareness (however, always host your videos on YouTube in addition to posting directly to Facebook… you never know when your video topic will be searched!) –> and remember... VIDEO is KING!

YouTube Advertising

You will notice your boosted posts especially will receive a lot of likes and hopefully further engagement. Get even more out of your paid Facebook reach by using this tip with every post! Learn how to quickly turn your post "likes" into fans of your page (that way they can see your future posts organically and not have to pay for them to see it!).

How to turn "likes" into Fans

As a real estate agent you are confined to an office M-F 9-5p… just kidding, of course you’re not! That’s one of the main reasons why people chose real estate as a profession in the first place . But you need flexibility & you need these mobile apps. Keep up-to-date & check your toast on-the-go (don't let it burn!).

Useful Mobile Apps for Agents On-the-Go