
Introduction to the course
Your instructor
His achievements
Why take this course
Course aim
Gain a definitive understanding of what graphic design is.
Brief History on Graphic Design
Vectors vs Pixels
Graphic Design Software
How Points fundamentally work as the building blocks for all design
The Power of Lines
Types of Lines
Using Lines to Communicate
Shape Origins
Types of Shapes
Shape Psychology
Gestalt Psychology
Boolean Operations
Difference between Icons and Symbols
Difference between Illustrations and Photos
The Picture Plane
How Scale works in Design
How to use Scale effectively
Scale
Size
Proportion
How Light Works
The Primary Colours
Secondary Colours
Tertiary Colours
Presentation of Colour
Tint, Shade, Tone
Colour Schemes
The Psychological Effects, Associations, and Facts of the 11 most common colours
Why Typography Matters
Typeface Terminology
Typeface Anatomy
Difference between a Font and a Typeface
Typeface Classification
The Importance of Pairing fonts correctly
How to Pair Fonts
Dangerous Fonts to Avoid
Champion Fonts to Use
Typography Tips
The 3 Stages of Composition examined in practical detail
Finally! A Design Theory course that is instantly applicable to multiple career options!
Are you:
Wanting to launch a career in design?
Excited to broaden your knowledge on design theory?
A business owner who wants to power-up your design team?
Still deciding on which design field to venture into?
Well then this course is definitely for you.
Whether you’re a complete beginner or a grizzled veteran, this unique course is made to inspire and sweeten your approach to all things to do with graphic design. Enrich your visual communication skills as we uncover things like why fast food companies use a lot of red in their branding, or why car brands have circular logos, and how they hid a dancing bear in the Toblerone logo (check it out!)
Discover the fascinating science behind how a design can be created to wow, warn or woo the observer.
Explore things like:
The power of Points & Lines
The dynamics of shape psychology
The influence of colours
The mechanics of typography
The harmony of scale
The beauty of texture
The artistry of composition
The elegance of dealing with clients professionally
...and of course, much more.
It's almost like revealing how magic tricks are done - same thing, but just with graphic design.
You can make the world a better and more beautiful place simply by understanding the Science of Graphic Design.
See you in the course!