The Science of Creativity
What you'll learn
- Practical tips on capturing ideas, iterating ideas, and when to "let go" so your unconscious can work on the problem or product you want to create
- How to work WITH the three networks instead of against them
- The three brain networks that are involved in creativity: Executive Attention network, Imagination network, and the Salience network
Requirements
- There are no prerequisites. The course is appropriate for anyone who is interested and curious about how to be more creative. There is no additional materials or software required.
Description
How many times have you heard that certain people are just born creative, and other people aren't. This course debunks this misconception by showing you that creativity is a process with clearly defined steps, that you can learn and apply towards ANY project.
We share with you the latest brain science on creativity and show you how to work with the brain's natural creativity and thinking networks to optimize your own creativity. Whether you want to solve problems, create marketing campaigns, write a book, create music or art, the process and practical tips are the same.
If you think of yourself as creative already, this course will make you more efficient and productive with your creativity.
If you think of yourself as one of the NOT creative people, this class will show you that you are creative, and how to bring that creativity to fruition.
Examples of what is in this course:
Practical tips on capturing ideas, iterating ideas, and when to "let go" so your unconscious can work on the problem or product you want to create
How to work WITH the three networks instead of against them
The three brain networks that are involved in creativity: Executive Attention network, Imagination network, and the Salience network
Quizzes to test your knowledge.
Exercises to practice what you are learning.
and much, much more!
About This Course:
All future upgrades and lectures are included for FREE.
Click the "Buy Now" button at the top of this page and get started right away. You don't want to delay learning how to apply science to be as creative as you can be with solving problems and creating new products and projects.
Over 50,000 students have taken our online courses.
Who this course is for:
- Designers, product managers, musicians, artists, writers, problems solvers, engineers, developers, visual designers, team managers, inventors, marketers, business owners, entrepreneurs.
Course content
- Preview11:16
- 5 questionsQuiz 1
- 09:12Creativity Networks In The Brain
- 00:04Exercise: Pick A Case Study
- 6 questionsQuiz 2
- 08:23Working With, Not Against, The Brain Creativity Networks
- 00:02Exercise: Engaging The Executive Attention Network
- 5 questionsQuiz 3
Instructor
![Susan Weinschenk, Ph.D.](data:image/svg+xml,%3Csvg xmlns="http://www.w3.org/2000/svg" viewBox="0 0 64 64"%3E%3C/svg%3E){kind=avatar}
- 4.3 Instructor Rating
- 3,000 Reviews
- 47,460 Students
- 34 Courses
I have a Ph.D. in Psychology and decades of experience as a behavioral scientist, applying psychology to the design of digital products. I'm a consultant to Fortune 1000 companies, start-ups, and educational and government organizations.
A client once referred to me as "The Brain Lady", and it stuck. Probably because I like to teach and consult about brain science.
I'm currently the Founder and Principal of The Team W. I consult, coach, teach, and speak about behavioral science, brain science, psychology, design, innovation, and user experience. I've been lucky enough to travel around the world as a keynote speaker.
I am also an Adjunct Professor at the University of Wisconsin.
My clients include Disney, Amazon, The Mayo Clinic, Zappos, the Federal Trade Commission (USA), and the European Commission.
I like to write books, including: 100 Things Every Designer Needs To Know About People, How To Get People To Do Stuff, 100 Things Every Presenter Needs To Know About People, and Neuro Web Design: What makes them click? I blog at my own website and I blog for Psychology Today.
My work over the years has included the design of websites, software, medical devices, TV ads, physical devices, experiences, and physical spaces to make them persuasive, usable and motivating.
I live in Wisconsin, USA, with my husband. My two children are grown and “launched”. When not teaching, speaking, writing, or blogging, I perform in community theatre, sing jazz, read books, and I'm an avid movie watcher.