
Explore Kyle Terrill's home improvement and B2C sales playbook, a human-centered, proven framework to close more deals, build trust, set agendas, spot buying signals, and negotiate effectively.
Adopt a calm, customer-aware sales mindset with common slow, 3 to 5 second pauses, and agenda-driven pacing to read the room, match tone, and close effectively in home improvement sales.
Learn how to make strong introductions and build trust at the home visit, using from-the-hip conversation starters to assess needs, establish control, and set a clear agenda.
Craft a concise 32nd elevator pitch and agenda guiding home improvement sales from introduction to discovery, with a transition question, then through problems, products, pricing, and promotions with next steps.
Dig deeper in discovery by uncovering the story and emotional tie to the problem, using concrete room experiences to reveal the worst issues first and build urgency.
Examine and recommend to build urgency through general questions, specific product checks, and micro-commitments during a guided walk, prioritizing 4–5 issues to secure timely decisions.
Unpack your company story during the walk back to the table, asking why me and using referrals or Google reviews to build trust.
Deliver a stand-out in-home presentation by showing clean, relevant samples and linking each feature to the customer's hot buttons through stories, visuals, and proof.
Learn to craft non-negotiable value before pricing by highlighting your unique differentiators, such as superior installation, warranties, or certifications, and using a value-builder narrative to justify price.
Learn how to use a pre-close to recommit the product and company, recap what will be done, and guide pricing by working backwards with the customer's permission.
Learn to present pricing with financing as a default option, then use pricing closes—alternate close or popcorn three-option close—to guide customers toward a preferred choice.
Discover how to close in home improvement sales by reframing closing questions, guiding next steps, and using true closes and assumptive closes to secure commitments.
Spot reflex responses like 'I'm just looking' and push past them to close today; guard against wild goose chases and smokescreens by acknowledging concerns, writing them down, and answering later.
After securing the contract and payment, lock it down by casually asking the customer why they chose you, using their answers to reinforce future sales and deter cancellations.
Explore how digital business cards, presentation software, and a CRM boost home improvement sales by enhancing professional visibility, social proof, note-taking, and effective follow up.
The Home Improvement Sales Playbook
Sales Training, Sales Process, Sales Strategies & Sales Techniques to Help You Close More Deals
Designed specifically for in-home reps, but also applicable to some B2B sales.
Follow a proven, easy-to-use sales process to boost your close rate.
Updated for 2025!
Most companies give you a vague list of bullet points or an out-dated, overly-scripted pitch. This course teaches you how to take control of your appointments, connect and build relationships with your customers, and close deals with confidence—without sounding pushy or robotic, and be yourself.
Inside You’ll Learn:
The sales process used by top home improvement closers
Sales skills to create predictable, consistent income
What to do before, during, and after each appointment
How to build trust fast and set the tone with a powerful agenda
Sales training on how to present without “pitching”
How to recognize and act on buying signals
Sales strategies to build urgency without gimmicks
How to set up your proposal to close the deal
Created by an industry veteran with high-performing success, this course includes downloadable scripts and objection-handling guides that you can follow along with.
This isn't just theory; it's a practical, step-by-step sales blueprint for success, refined over years of high-value home improvement sales. By the end of this course, you'll be equipped with a complete, professional in-home sales process, enabling you to confidently lead conversations, build trust, and close deals in a single visit.
Enroll Now!
Transform your sales performance across any home improvement field and start closing more deals today!