The Sales Conversation: Starting, Objections, Closing + More
What you'll learn
- Essential concepts needed for early success in sales conversations.
- Describe the global context of a sales job.
- The most useful sales skills to start quickly and well.
- Basic sales vocabulary.
- The diverse personality types and explain how they impact communication skills in sales.
- Tactics to bypass, or collaborate with gatekeepers like receptionists and personal assistants to reach decision-makers.
- Effective processes to kick-off with decision-makers, increasing the likelihood of continuing the dialogue.
- How to utilize various types of questions to steer the direction of the conversation.
- Strategic questioning techniques to gather information from decision-makers.
- How to integrate everything into a seamless closing process for successful outcomes and future relationships.
Requirements
- No experience required, you only need an open mind to learn and apply new skills.
Description
"The Sales Conversation" is a comprehensive sales training course designed to transform your sales skills and elevate your sales career. This 11-episode series delves into the fundamentals of the sales process, leveraging cutting-edge communication techniques and personality assessment tools to help you succeed in today's competitive market. With over six hours of informative content delivered in short, easy-to-watch segments, this course combines engaging conversations and animations to enhance your learning experience.
In this course, you will learn how to navigate through gatekeepers and establish connections with key decision-makers, ensuring that your sales efforts reach the right audience. We cover every aspect of the sales conversation, starting from the opening moments to delivering compelling sales pitches, handling sales objections, and ultimately closing deals successfully. Whether cold-calling or visiting in person, opening the sales conversation, negotiating or closing, these techniques will help you succeed sooner.
Key Areas Covered:
Sales Basics and Fundamentals: Understand the fundamental principles of professional selling and how to apply them effectively in various scenarios.
Personality in Sales and Communication: Discover how your personality influences your sales communication style and how to adapt to different clients for better engagement.
Active Listening in Sales: Master the art of active listening, which accounts for 80% of a successful sales conversation.
Non-Verbal Communication Skills: Learn the importance of body language and other non-verbal cues in building trust and rapport with prospects.
Overcoming Gatekeepers: Identify the role of gatekeepers and strategies to engage them effectively to reach decision-makers.
Crafting Powerful Sales Pitches: Develop compelling sales pitches that combine unique selling points with clear value propositions to captivate your audience.
Strategic Questioning Techniques: Use questions strategically to direct the conversation, uncover client needs, and gather vital information.
Handling Sales Objections: Gain proven techniques to address and overcome sales objections smoothly, turning challenges into opportunities.
Closing Sales Successfully: Learn effective strategies to close sales deals confidently and build long-term customer relationships.
Building Customer Relationships: Understand how to nurture relationships post-sale for repeat business and referrals.
Who this course is for:
- Everyone who wants to learn sales skills.
- Sales beginners.
- People who work in sales who think their company sales training is not comprehensive enough.
- Sales people who think they don't fit the mold of 'usual' salespeople, and want to see how their talents can be useful in this field.
Instructor
- 4.5 Instructor Rating
- 59 Reviews
- 136 Students
- 1 Course
With over 60 years of combined experience in learning, management, marketing, and sales, our team brings a unique international perspective and a proven track record of success. We excel in business efficiency, personal development, and talent development through innovative training programs. Our approach combines a deep understanding of cultural nuances with a passion for technology, holistic methods, and creative problem-solving. Committed to excellence and continuous improvement, we create engaging, high-quality training videos that revolutionize sales onboarding. Our mission is to empower sales professionals with the skills and confidence needed to drive success and growth within their organizations, setting new industry standards.