The ROADMAP Sales Strategy Course

It's important to understand and apply the #1 rule of sales: always put your customer first.

When you prioritize your customers' needs and desires, you build trust and loyalty with them. This can lead to repeat business, positive word-of-mouth advertising, and a stronger reputation in your industry.

But how do you put your customer first? Start by truly listening to their concerns and understanding their goals. Make sure that you are providing them with solutions that meet their needs and help them achieve their objectives.

Remember, when you prioritize your customers' needs, you are setting yourself up for long-term success. By building strong relationships with your customers, you can create a loyal customer base that will continue to do business with you for years to come.

One of the best ways I’ve found to actually sell myself and the product or service at hand is to be authentically me. Now you cannot be authentically me, you can only be authentically you, so keep it real. Be transparent. People's bullshit meters are super high.

They can detect a snake in the grass. Don’t be that person. Just Happy Hustle your sales in a way that you would want your own mom or dad sold to. Operate with respect and integrity and you’ll be on your way to Abundance Financially, my friend… just make sure your margins are in check, meaning you know your numbers and actually make money on the products and services that you’re selling. ?

Welcome to R.O.A.D.M.A.P. Sales Strategy Course!  In this course,  I will guide you through the 7 unique ninja sales tactics that will help you close more deals and build stronger relationships with y

Start by finding out more about them. Ask where they are based. Give an honest compliment. Make small talk. Your first initial 30 to 60 seconds of the interaction will often dictate the overall vibe and ultimately the sales call success. Make a good first impression.

Whether you are selling on the phone, over a video call, or in person, a talk track can be utilized to increase your sales conversion. Create one custom for you and your business. Do not skip steps.

Each step builds upon one another. Listen and take notes. Here is an example of a more generalized talk track that can be used in its entirety (compliments A la Cary) or takes
pieces of it. Happy Selling!

Ask them why you’re talking today. Figure out what is holding them back. What are they struggling with? What is their weakness? What are they looking for help with? Find the pain in their life.

Be the facilitator of a conversation that guides your prospect into making the best decision for them, even if that decision means you do not result in a sale. If you have your prospect’s best interest in mind, you are going to substantially increase your sales closing percentage.

Come from a place of integrity and service. Build a relationship with your prospect. Don’t pressure them but rather provide them with firm, direct questions to guide their decision. Indecision is thy enemy so your goal is to get them to make a decision, be it a yes or a no. More on this soon

Figure out what they actually want. Identify what their dream is and determine why they want what they want. This is crucial. Make sure you clearly know this as you will be using it later in the convo.

People buy with emotion but justify with logic. Meaning you must appeal to their emotional state throughout the sales process by painting the picture of what is possible for them. Then you equally must justify that with logical sense. This often means doing the math. Showing them that X amount of dollars invested with you will equal a return on their investment of X amount of potential dollars.

Always do the math and share the numbers. And make sure to mention the opportunity cost of not buying.

Now that you know what’s holding them back and where they want to go you can clearly identify if what you have to offer is going to help get them there. If so, demonstrate their future success with your product or service. Use past stories of other similar clients who have used your product or service and gotten results.

People need case studies and social proof to know it is possible for them. Showcase their successes, paint the picture for them.

Everyone has objections. Figure out what the main 5 objections are for your product or service. Then throughout your pitch/conversation, bake them in organically so you are naturally busting their beliefs. Usually, it comes down to time, money, their spouse, etc. However, people are resourceful folk, so if they really want it, 9 times out of 10 then they can overcome even the deepest objections with resourcefulness.

Help them by busting their objections and show them a way through.

Before presenting the opportunity, you want to make sure this prospect is a good match for your product or service in order to ensure results. Don’t skip this step. Make sure you are serving those you know you can get results for.

That is how you will build word-of-mouth referrals. You should know your perfect target customer and sell to them specifically. If it’s not a fit, or they don’t qualify, walk away from the sale and be okay with that. Oftentimes, selling to the wrong type of clients just ends up causing more problems than it’s worth.

People need help making decisions. Let’s face it, we get stuck in analysis paralysis and freeze, especially when people are attempting to make a larger purchase, and will often procrastinate. Your job as a salesperson is to be a professional decision-making helper.

Whether it’s a yes or a no, both should be counted as a win. The real loss is indecision. If you can actually help them with your product or service, and you let them leave the conversation with no decision or clear follow-up plan, you are doing the prospect a disservice. Seriously, help them make a decision either one way or another to avoid the depths of indecision despair

People need help making decisions. Let’s face it, we get stuck in analysis paralysis and freeze, especially when people are attempting to make a larger purchase, and will often procrastinate. Your job as a salesperson is to be a professional decision-making helper.

Whether it’s a yes or a no, both should be counted as a win. The real loss is indecision. If you can actually help them with your product or service, and you let them leave the conversation with no decision or clear follow-up plan, you are doing the prospect a disservice. Seriously, help them make a decision either one way or another to avoid the depths of indecision despair

This step can either be your greatest ally or your worst enemy. The key is to create ETHICAL scarcity and urgency. People often need a little pull in the direction of taking action. For example, you can give them the necessary incentive by offering only a limited number of spots in your program, offering only a limited quantity of products, or offering them a valuable bonus for signing up on the call.

This step is crucial to closing the sale on the same day and avoiding the response, “I need to sleep on it,” or, “Let me think about it and get back to you.” I like to structure a three-hour window with my sales calls by stating, "I need a yes or no decision within three hours after our call ends in order to get you X bonus incentive or a spot in the program.

Sales are your escalator to Abundance Financially. Learn how to sell more effectively and you can have it all in your life.

Financial freedom and abundance is more than possible for you, especially if you follow these 7 steps to selling!