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30-Day Money-Back Guarantee

This course includes:

  • 3 hours on-demand video
  • 4 downloadable resources
  • Full lifetime access
  • Access on mobile and TV
Business Sales Retail Business

Master the Shopper Experience to build your retail business.

Grow your retail business by mastering the 3 key steps that build a great shopper experience to delight your customers.
Rating: 4.3 out of 54.3 (472 ratings)
1,816 students
Created by Kevin Moore
Last updated 6/2020
English
English [Auto]
30-Day Money-Back Guarantee

What you'll learn

  • By the end of this course, you will better understand how to create an engaging shopper experience and a profitable retail business.
Curated for the Udemy for Business collection

Requirements

  • A passion for retail and a strong pair of shoes so that you can explore retail environments with fresh eyes!
  • A mobile phone with a camera and video capability to show us your own retail environment / product displays and to build your own library of great shopping environments that demonstrate "The Retail Trifecta". (Optional)

Description

If you work in the world of retail, then this course is for you. It explains in depth the Retail Trifecta - the three elements that are integral to success, and increased profits, in retail.

Presented by retail marketing guru, Kevin Moore - a man who walks thousands of stores around the world each year - the course brings to life, with real-world examples, the steps needed to be successful in retail. Whether you own your own store/s, work as an associate in retail or manufacture and distribute through stores, this course contains essential knowledge that will help you in your business.

The course features videos of Kevin explaining all the steps needed to achieve the Retail Trifecta and photographic and video examples from stores he's visited around the world. It also includes interviews with some retail entrepreneurs who share their experiences and successes.

The first part of the course provides an overview of the Retail Trifecta and then the following sections go into detail on the twenty steps that will help you to ensure you achieve the shopper experience to build your business.

So if you want to understand your shoppers in more depth, build a store format and system that encourages them to linger longer, spend more and tell their friends about your business or product, then this is the course for you.

Who this course is for:

  • Retailers and anyone associated with the retail trade.

Course content

6 sections • 33 lectures • 3h 10m total length

  • Preview03:11
  • Preview04:46

  • Preview03:40
  • Retail Trifecta part 1 - Great store layouts
    19:59
  • Retail Trifecta part 2 - People make the difference
    02:47
  • Retail Trifecta part 3 - Technology: Point-of-sale and Back-office systems
    06:02
  • Introducing the twenty steps to achieving the Retail Trifecta
    01:27
  • What are the three elements of the "Retail Trifecta"?
    3 questions

  • Preview07:14
  • Step 2 - Find me! Location
    10:17
  • Step 3: Awareness and currency
    08:08
  • What are the two types of awareness in the "Awareness & Engagement" Tool?
    1 question
  • Step 4: Sidewalk interruption
    16:35
  • Step 5: From the window to walk in
    12:05
  • Step 6: The Decompression Zone
    08:18
  • Step 7: Sightlines and airspace
    05:57
  • Step 8: Front to back and round and round
    15:14
  • Step 9: Care for your two-legged dogs!
    04:27
  • Step 10 - Omnichannel Bridge - instore and online
    07:04
  • ​What 3 things should you do to develop passionate & knowledgeable associates?
    1 question

  • Step 1: Associate passion and knowledge
    03:42
  • Step 2: Being the Brand
    06:27
  • Step 3: Product and sales knowledge training
    02:51
  • Step 4: Incentive and recognition
    03:09
  • Step 5: "Y'all come back soon, y'hear?!"
    03:05

  • Step 1 - Point-of-sale systems and how they can enhance the shopper experience
    03:27
  • Step 2 Back-office & inventory systems. Don't damage a great shopper experience.
    02:07
  • Step 3: Seamless retail and online
    04:58
  • Step 4: Shopper recognition and loyalty
    01:36
  • Step 5 - Your online store and why it's essential
    05:12
  • Online stores only work for some retail businesses.
    1 question
  • Preview04:28

  • Understanding what makes a "Good" retail experience
    02:55
  • How to Shop Like a "Shopper" - tips from the professional!
    02:55
  • Your guide to walking a store as a "shopper" to help you achieve "great"
    2 pages
  • Thank you for taking this course...
    01:30
  • The Retail Trifecta Checklist & Scorecard
    3 pages

Instructor

Kevin Moore
Retail Sales & Marketing Expert
Kevin Moore
  • 4.2 Instructor Rating
  • 590 Reviews
  • 3,897 Students
  • 3 Courses

  Kevin Moore has spent 30 years working in and around retail for manufacturers, retailers and service providers across 44 countries. He walks 1,000 stores and views 1,000 online shopping sites around the world each year looking at shopper experience trends. The need to engage, entertain, and inspire shoppers, and shoppers' hunger for change and innovation, is more important than ever before. He has also managed businesses in over 40 countries.

Kevin is regularly quoted in Australian media as an International Physical and Digital Retail Expert and was the Retail Expert on a small business show for one of the main Australian free-to-air networks.

He recently worked to re-launch the Toys R Us and Babies R Us bands as pure online retailers in Australia and New Zealand, and is the key commercial and shopper marketing advisor to Toys R Us ANZ.

He is also joint founder of theROADtoRETAIL - a website dedicated to the physical and digital shopper experience.

Current Directorships:

Director Now Asia Asia Pacific Digital Events (Singapore based) 

Chairman The Advisory Board (Australia based)

Non Exec Director InvestSMART (Australian Stock Exchange quoted Financial Technology Company) ASX:INV



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