The Psychology of Persuasion and Influence with Phil Hesketh
- 2 hours on-demand video
- Full lifetime access
- Access on mobile and TV
- Certificate of Completion
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- A deeper understanding of psychological drivers
- A better understand how we form opinions
- How to understand body language
- How to deal with difficult interactions
- How to improve relationships
- A willingness to learn
- An open mind
Our ability to communicate effectively is one of the most fundamental skills we possess. Whether in our personal or business lives, being able to properly convey our own ideas whilst also being sensitive to others' perspective can mean the difference between a relationship forging and a relationship damaging encounter.
But can it really be taught?
Many people have a fixed mindset when it comes to their own abilities in persuasion and influence. They often believe that other people are good at it, but that they themselves don't have the natural gift that is necessary to excel. However, this could not be further from the truth. Just like any other skill, it can be studied and mastered. This course is based on both decades of scientific research and decades of personal experience.
As such, this course seeks to improve your understanding of the the key psychological drivers. By better understanding the fundamentals of what makes people 'tick', we are then in an infinitely more powerful position when it comes to knowing how to react, and how to successfully influence those around us.
Our ability to communicate is at the epicentre of every human interaction. It is truly without hyperbole to say that upgrading your skills in persuasion and influence can undoubtedly improve every facet of your life.
Who is Philip Hesketh?
Philip Hesketh is a motivational speaker specialising in persuasion and influence. His keynote talks have inspired thousands of professionals to engage in better relationships with their clients and customers and increase sales.
Philip’s whole career history is steeped in Business Development. From Procter & Gamble and Tyne Tees Television, to his own advertising agency; his track record of getting new clients is, to use a client’s expression, ‘World Class’.
He has learned what clients want and what they don’t. He has learned what works and what doesn’t. In building a business from zero to £48m he made many, many mistakes. And he claims to have learned more from the mistakes than from the many successful pitches to blue chip companies. His in-house programmes usually form a trilogy over three half days with the focus very much on how to develop relationships and become more persuasive and influential through understanding the whole psychology of why we do what we do.
Some of Phil's glowing endorsements :
- "Actor, philosopher, seller, brain shaker, stand-up performer. Your capacity to capture the audience and play with it is unique." Richard Re ~ Business Leader, WELLA
- "Outstanding! What an absolute joy to listen to your inspirational, entertaining and enlightening presentation." Rosemary Conley, Rosemary Conley Diet and Fitness
- "I was learning and laughing out loud at the same time. The man’s a star" Kevin Skym ~ Head of Commercial Banking, HSBC
- This course is ideal for anybody serious about upgrading the quality of their human interactions, whether at home or at work
- Anybody who is ambitious and would like to climb the career ladder
- Anybody who would like to become more influential and persuasive
In this introductory lecture Phil explains what he's going to cover in this course, and how it can help with developing relationships.
In this lecture Phil gives his background including his degree in psychology, his experience at Proctor & Gamble, founding his own advertising agency and growing it to £48m per year turnover. Now he's an independent speaker and talks around the world on the topics of Persuasion & Influence.
In this lecture Phil covers the first 3 psychological drivers:
- To feel loved
- To feel important
- To feel that you belong
He also talks about the "universal killer question" and why it is important.
In this lecture Phil talks about the human need for people to believe in something, and why it's important.
He mentions the flawed belief in two-leg football matches that it's best to play the away leg first, and the home leg second.
He talks about how you need to separate opinions and fact when it comes to beliefs.
In this lecture Phil explains how you form first impressions and three top tips for forming good ones from his time at Harvard: Eye contact, handshake & using the name.
In this lecture Phil explains how he accidentally ran 65 yards of the London Marathon with a couple bottles of wine and a lasagne!
More importantly he goes onto explain how every conversation works, the three components and the need to form a cabal with someone.
In this lecture Phil explains why dolphins jump through hoops and the most persuasive expressions you can use to get people to do it for you:
- "I'll tell you what I like about you......"
- Tell people what they're good at
- Catch people doing something right
In this lecture Phil covers Robin Dunbar's 150 friends theory, and the order of enagagements:
- Ritual and cliche
He also talks about the importance of the number 7. For example the maximum number of people for a conversation, or the maximum number of people a single person can manage.
In this lecture Phil talks about how some of the accepted rules of communication are simply not true, and he stresses that if you body language is not consistent with what you're saying, people won't believe what you're saying.
One key trick is to look for is that people who are lying don't blink.
In this lecture Phil explains why 'Good Cop / Bad Cop' works and how it can be applied in reality. How to use "When you say...." and the importance of asking more questions.
In this lecture Phil explains some techniques to avoid difficult situations and the impact on reputation.
Phil's equation is: Reputation is equal to the experience had with you, minus what they expected of you.
He stresses the importance in business of doing what you say you're going to do.
In this lecture Phil talks about how companies and relationships follow similar paths. How things can "drift" if you don't stay on top of things.
He explains why you need to look for the 'one thing' to improve things in any relationship.